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Heaviside Digital Case Study

Mohave Garage Doors Grew Paid Leads 46% While CPL Dropped 11%

Garage Door Installation & Repair · Fort Mohave, Lake Havasu and Kingman, AZ

Delivered by our garage door team, Garage Door Marketers

Paid Leads113 → 165
Cost/Lead$41.53 → $36.97
Organic Clicks234 → 483
GBP Views3,127 → 5,108
Google Ads ManagementLocal SEOGoogle Business Profile

The Challenge

Mohave needed more lead volume without letting Google Ads get less efficient. In garage door marketing, more spend only matters if it produces more calls and quote opportunities at a cost the business can keep scaling.

Timeline

Client since March 2025

Industry

Garage Door Installation & Repair

Location

Fort Mohave, Lake Havasu and Kingman, AZ

Services

Google Ads ManagementLocal SEOGoogle Business Profile

The same owner runs Jim’s House of Glass, a glass company in the same three towns.

What we worked on

Garage Door Marketers tightened campaign structure, kept budget pointed at the campaigns producing real demand, and managed local search around calls, website clicks, and market-level visibility.

What we measured

The account was reviewed by paid lead volume, CPL, Google Business Profile visibility, and organic search clicks across the full quarter-over-quarter window.

Reporting window

March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.

Client since March 2025

June 2026: are the leads good enough?

Calls from 1 March–31 May 2026 compared with 1 December 2025–28 February 2026, checked on 17 June 2026

We pulled the record of every call to Mohave’s tracking numbers and listened to every voicemail to find out.

  • Tracked calls went from 123 to 169. Answered calls went from 108 to 146 and lasted about three minutes on average.
  • Of the 52 calls that came straight from Google Ads, 4 looked like spam or a wrong number.
  • 7 of the 14 voicemails left from 1 December 2025 to 17 June 2026 were clear garage door jobs. None were spam.
  • Every one of the 23 missed calls got a text back.
  • Calls from repeat callers went from 30 to 71, so part of the rise was people calling back.

Spring 2026

3 March–2 June 2026 compared with 3 December 2025–2 March 2026

  • Paid leads went from 113 to 165 across the three markets.
  • Cost per lead went from $41.53 to $36.97, down 11%.
  • Organic clicks from Google went from 234 to 483.
  • Google Business Profile views went from 3,127 to 5,108.

2025 launch

April to August 2025, each line with its own dates

Mohave became a client in March 2025. We rebuilt the website, and Google Ads went live in mid-August.

  • By 27 August 2025, Google Ads had brought 9 leads at $52 each, and 5.5% of ad clicks turned into a lead.
  • The new website had 207 sessions from 27 July to 27 August 2025.
  • At the Fort Mohave location, click-to-call from Google went from 57 to 58 and search impressions from 537 to 701 (mid-May to mid-June against mid-July to mid-August 2025).
  • Map share for “garage door supplier” stayed at 100% in Kingman across the 20 June, 15 July and 13 August 2025 scans, and average rank there improved from 2.43 to 1.98.
Google Ads, 22 Apr–22 May 2025: not running yet
Google Ads, 27 Jul–27 Aug 2025 (live from mid-August): 9 conversions, $52 per conversion, 5.5% conversion rate
Website, 27 Jul–27 Aug 2025: 207 sessions
Google Business Profile, Fort Mohave, mid-May to mid-June 2025: click-to-call 57, search impressions 537
Google Business Profile, Fort Mohave, mid-July to mid-August 2025: click-to-call 58, search impressions 701
Map rank for “garage door supplier”, Kingman, 20 Jun 2025: 2.43 average, 100% map share
Map rank for “garage door supplier”, Kingman, 20 Jun, 15 Jul and 13 Aug 2025: 2.43, 2.34 and 1.98 average, 100% map share each time
Map rank for “garage door supplier”, Fort Mohave, 20 Jun 2025: 1.01 average, 100% map share
“We’ve been busy lately and are really happy with the results your team has been delivering. We’re excited to keep building momentum in the Bullhead City area and continue seeing strong performance.”
M

Mohave Garage Doors

Client comment, August 2025

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Mohave Garage Doors Grew Paid Leads 46% While CPL Dropped 11% | Heaviside Digital Case Study