Marketing Planner
Use your average job value and close rate to work back from a revenue goal to a lead target. The budget estimate uses the marketing costs you enter.
Revenue Goal & Marketing Budget
Choose the share of revenue you want to put toward marketing.
Your Goals
Your target gross revenue for the year
The percentage of your revenue goal to use in this estimate
Compare Spending Ranges
Budget at Your Selected Percentage
$40,000
$3,333/month
8% of $500,000 • Moderate Growth
Lead Target Planner
Calculate how many leads you need to hit your revenue goals
Your Business Metrics
Typical revenue per completed job
% of leads that become customers
Your Targets
Annual Revenue Goal
$500,000
Jobs Needed
167
annually
Leads Needed
417
annually
Monthly Breakdown
Monthly Revenue Target
$41,667
Monthly Jobs Needed
14
Monthly Leads Needed
35
Budget Planner
Based on 417 annual leads needed
Channel Allocation & Cost Per Lead
Organic (SEO)
Paid (PPC + LSA)
Offline
Total Annual Marketing Budget
$18,800
Monthly
$1,567
Avg. CPL
$45
Investment Scenarios
Compare what the model projects at different investment levels
CPL-Based Budget
Cost to acquire all 417 leads
Model ceiling: 167 jobs models out to $501,000. That is the math's headroom, not revenue to count on.
Recommended Budget
8% of $500,000 goal
Model ceiling: 355 jobs models out to $1,065,000. That is the math's headroom, not revenue to count on.
The recommended budget runs $21,200 more than the CPL-based budget. The model projects 471 more leads from it. Anything beyond your entered goal is model ceiling: room to grow, not revenue to count on.
Budget Breakdown
ROI Projections
Based on your lead targets and industry margins. Adjust margins below to match your business.
Projected Jobs
167
from 417 leads
Projected Revenue
$500,000
gross sales — capped at your goal
Projected Net Profit
$75,000
after all expenses — capped at your goal
Marketing ROI
+299%
Return per $1 Spent
$3.99
Put $1 into marketing and the model projects $3.99 back. Take out the dollar you spent and the gain is $2.99 — that's the +299% marketing ROI above.
Model ceiling: $501,000 revenue and $75,150 net profit before the goal cap.
Where would marketing help your business?
Your Market Report shows where you appear in local search alongside competing businesses. We'll go through it with you on the free call and discuss what needs work.
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