Marketing Planner
For businesses ready to scale
Growth Strategy
Set your revenue goal and marketing investment level
Your Goals
Your target gross revenue for the year
% of revenue for marketing (industry standard: 5-15%)
Select Growth Level
Recommended Marketing Budget
$40,000
$3,333/month
8% of $500,000 • Moderate Growth
Lead Target Planner
Calculate how many leads you need to hit your revenue goals
Your Business Metrics
Typical revenue per completed job
% of leads that become customers
Your Targets
Annual Revenue Goal
$500,000
Jobs Needed
167
annually
Leads Needed
417
annually
Monthly Breakdown
Monthly Revenue Target
$41,667
Monthly Jobs Needed
14
Monthly Leads Needed
35
Budget Planner
Based on 417 annual leads needed
Channel Allocation & Cost Per Lead
Organic (SEO)
Paid (PPC + LSA)
Offline
Total Annual Marketing Budget
$18,800
Monthly
$1,567
Avg. CPL
$45
Investment Scenarios
Compare what you'd get at different investment levels
CPL-Based Budget
Cost to acquire all 417 leads
Recommended Budget
8% of $500,000 goal
Recommended budget is $21,200 more than CPL-based, generating 471 extra leads and $564,000 more revenue
Budget Breakdown
ROI Projections
Based on your lead targets and industry margins. Adjust margins below to match your business.
Expected Jobs
167
from 417 leads
Expected Revenue
$501,000
gross sales
Expected Net Profit
$75,150
after all expenses
Marketing ROI
+300%
Return per $1 Spent
$4.00
For every $1 invested in marketing, you'll earn $4.00 in net profit
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Let us help you build a custom marketing strategy to achieve your business goals.
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