Every Plan Has One Job: Tie the Money You Spend to Calls You Can Count.
Three plans. Each tier has a job: capture the demand you already get, add focused new demand, then expand the channels that prove themselves. Ad spend and pass-through costs stay separate, so you always know exactly what the fee buys.
Three plans, priced in public: Starter $1,495/mo, Growth $2,995/mo, Elite $4,995/mo, plus a one-time setup fee that covers the build-out. Most companies should be comparing Starter and Growth.
Starter
Local Demand Starter for the first acquisition layer
+ $995 one-time setup
- WordPress launch or landing page system with up to 10 city/service pages
- Google Search demand capture; LSA where available
- Paid media management up to $2,000/mo managed ad spend
- 2 SEO/local improvements plus 4 local content assets per month
- 500-1,000 new outreach contacts/mo across 1-2 segments
- 3 social proof posts/week across up to 2 connected profiles
- Monthly local-demand scorecard and report
Growth
Multi-Channel Growth System across ads, proof, follow-up, and reporting
+ $1,495 one-time setup
- Up to 20 city/service pages
- Search, LSA where available, Meta lead ads, and retargeting
- Paid media management up to $10,000/mo managed ad spend
- 4 SEO/local improvements plus 10 citation/listing updates per month
- 2,000-5,000 new outreach contacts/mo across 3-5 segments
- 1 direct mail campaign/mo or 1 triggered automation
- 5 social proof posts/week and monthly strategy call
- Pipeline, channel, and follow-up decision reporting
Elite
Executive Growth + Revenue OS for advanced reporting and premium channel management
+ $2,495 one-time setup
- Premium WordPress scope with up to 30 pages
- Search, LSA where available, Meta, retargeting, and warranted expansion channels
- Paid media management up to $50,000/mo managed ad spend
- 8 SEO/local improvements plus 20 citation/listing updates per month
- 5,000-10,000 new outreach contacts/mo across up to 8 segments/account groups
- 2 direct mail campaigns/mo or 1 campaign plus triggered drips
- 7-10 social proof posts/week; proof edits where assets are provided
- Biweekly executive cadence plus QBR
- Custom dashboards, integrations, and software work scoped separately
Smaller engagements exist — ask on your Report Walkthrough Call.
Need More Than The Standard Plans?
The standard plans cover most single-market service businesses. If your business is more complex, the answer is a clear scope, not a confusing add-on.
Multiple Locations
For companies with several markets, branches, service areas, or reporting needs.
Higher Channel Volume
For larger ad budgets, expanded outreach, direct mail volume, or heavier campaign management.
Custom Operations Work
For custom dashboards, integrations, managed agents, or implementation work beyond the standard retainer.
Scoped separately before work begins
Setup fees still apply. Additional ad spend, LSA budgets, data, print/postage, usage charges, and custom work are scoped or billed separately.
Need more than one of the standard plans covers?
Let's talk about your needs →Three Guarantees, In Writing
Every plan carries the same three commitments. 30-Day Activation: within 30 days of intake, calls, forms, reviews, and reporting run through one system you can see. Same-Day Support: if something breaks on a live campaign, form, or phone number, you hear back the same business day. Clean Exit: month-to-month, no long-term contract, and the website, content, and data are yours if you leave. They are in the agreement, not in a footnote.
30-Day Activation
Within 30 days of completed intake, calls, forms, reviews, and reporting run through one system you can see.
Same-Day Support
If something breaks on a live campaign, form, or phone number, you hear back the same business day.
Clean Exit
Month-to-month, no long-term contract, and the website, content, and data are yours if you leave.
Compare Plans
The difference between the tiers is not just more tasks. The role changes as the business moves from visibility to acquisition to multi-channel growth.
| Feature | Starter $1,495/mo | Growth $2,995/mo | Elite $4,995/mo |
|---|---|---|---|
| Tier role | Local Demand Starter | Multi-Channel Growth System | Executive Growth + Revenue OS |
| Revenue Commander | Included | Included | Included |
| Website and landing pages | Up to 10 city/service pages | Up to 20 city/service pages | Premium scope up to 30 pages |
| Paid media management | Search and LSA where available; up to $2,000/mo managed ad spend | Search, LSA, Meta, and retargeting; up to $10,000/mo managed ad spend | Search, LSA, Meta, retargeting, and expansion channels; up to $50,000/mo managed ad spend |
| SEO and local growth work | 2 SEO/local improvements + 4 local content assets/mo | 4 SEO/local improvements + 10 citation/listing updates/mo | 8 SEO/local improvements + 20 citation/listing updates/mo |
| Outreach | 500-1,000 new contacts/mo | 2,000-5,000 new contacts/mo | 5,000-10,000 new contacts/mo |
| Direct mail | Separately approved only | 1 campaign/mo or 1 triggered automation | 2 campaigns/mo or campaign plus triggered drips |
| Social proof publishing | 3 posts/week, up to 2 profiles | 5 posts/week, up to 2 profiles | 7-10 posts/week, up to 3 profiles |
| Reporting cadence | Monthly scorecard/report | Monthly strategy call + channel decisions | Biweekly executive cadence + QBR |
| Custom automation / software | Not included | Standard reporting/production support | Scoped separately before work begins |
Common Questions
What are the setup fees for?+
Setup fees have not gone away. They cover the front-loaded work: onboarding, access, tracking, Revenue Commander setup, campaign setup, and website or landing-page work on Starter and higher plans.
What changed in Services 2.0?+
The plans are no longer just a stack of marketing tasks. Starter adds focused demand capture. Growth adds multi-channel pressure, outreach, mail, and stronger decisions. Elite adds executive cadence, higher volume, proof assets, and more advanced operating visibility.
Which plan should we start with?+
Most companies should compare Starter and Growth. Starter gives you a focused demand-capture system. Growth is the target plan when you want multiple channels, stronger follow-up, and clearer decisions about what to scale. Elite is for larger markets or heavier operating complexity.
Do you guarantee leads, rankings, or revenue?+
We do not guarantee rankings, revenue, booked jobs, or blanket lead counts. Every plan instead carries three commitments in writing: 30-Day Activation, Same-Day Support, and a Clean Exit.
What is billed separately?+
Ad spend, LSA budgets, cold-email domains and mailboxes, data, direct-mail print/postage, call tracking, SMS/email usage, usage-based tool costs, Revenue Commander usage, and custom software or integration work are separate from the monthly service fee unless a written scope says otherwise.
What counts as SEO and local work?+
Depending on the plan, this can include new or upgraded service pages, city pages, blog posts, case studies, project spotlights, Google Business Profile updates, Q&A cleanup, citation/listing cleanup, schema and on-page cleanup, internal links, light technical fixes, proof integration, and conversion improvements. The point is visible work a business owner can recognize, not a vague SEO retainer.
What if we have multiple locations or need more than the standard plan?+
Start with the closest standard plan and talk with us about the extra complexity. We removed automatic location add-ons from this page because branches, markets, budgets, reporting, and operating needs are not all the same. If the standard plan does not fit, we scope it clearly.
Can I upgrade or downgrade my plan?+
Yes. Plan changes take effect at the next billing cycle unless we agree to a different written scope.
What about ad spend?+
Ad spend is separate from our management fee. Starter includes management of up to $2,000/mo in ad spend, Growth up to $10,000/mo, and Elite up to $50,000/mo. The right budget depends on your market, competition, service mix, and how aggressively you want the phone to ring — we recommend a starting number on your Report Walkthrough Call.
Not Sure Which Plan? Start With the Free Market Report.
It shows where you rank, who is beating you, and what we would fix first. Then we go through it on a Report Walkthrough Call and tell you which plan fits — or whether you need one at all.
Want the evidence first? See client results.