 |
PPC | SEO | SEO + PPC | COMPLETE |
|---|---|---|---|---|
| Monthly Recurring | $695 | $1,495 | $1,895 | $2,995 |
| Setup Project - One Time Cost | $495 | $1,295 | $1,790 | $2,495 |
General | ||||
| Paving Marketers $1 Million Guarantee | No | No | Yes | Yes |
| Unlimited website updates | No | Yes | Yes | Yes |
| Dedicated Account Manager | Yes | Yes | Yes | Yes |
| Leads and rankings reporting | Yes | Yes | Yes | Yes |
| Monthly strategy review and call | Yes | Yes | Yes | Yes |
PPC (separate ads budget required, $1,000/mo min recommended) | ||||
| Set up high-converting landing pages | Yes | No | Yes | Yes |
| Set up phone call tracking | Yes | Yes | Yes | Yes |
| Set up Google Analytics UTMs and tracking | Yes | Yes | Yes | Yes |
| Set up one (1) geofenced Google Search Network campaign | Yes | No | Yes | Yes |
| Set up one (1) geo-modified keywords Google Search camp | Yes | No | Yes | Yes |
| Set up one (1) Google Display Network retargeting campaign | Yes | No | Yes | Yes |
| Set up one (1) Facebook Ads Retargeting campaign | Yes | No | Yes | Yes |
| Weekly management and optimization | Yes | No | Yes | Yes |
| Dedicated PPC Expert | Yes | No | Yes | Yes |
Website Redesign | ||||
| New local-optimized sitemap | No | Yes | Yes | Yes |
| On-page SEO optimization | No | Yes | Yes | Yes |
| Current content and page migration plan | No | Yes | Yes | Yes |
| Develop content for new pages | No | Yes | Yes | Yes |
| Custom design based on conversion-optimized layout | No | Yes | Yes | Yes |
| Build and deploy to high performance hosting | No | Yes | Yes | Yes |
SEO | ||||
| On-page SEO recommendations and implementation | No | Yes | Yes | Yes |
| Service + City Pages | No | Yes | Yes | Yes |
| Paving industry related content | No | Yes | Yes | Yes |
| Authority building backlinks | No | Yes | Yes | Yes |
| Google Business Page optimization | No | Yes | Yes | Yes |
| Google Busines Page posting | No | Yes | Yes | Yes |
| Hyperlocal content | No | Yes | Yes | Yes |
| Optimized reviews | No | Yes | Yes | Yes |
| GBP Rank Signals manipulation | No | Yes | Yes | Yes |
| Dedicated SEO Expert | No | Yes | Yes | Yes |
Reputation Management | ||||
| Implement review automation system | No | Yes | Yes | Yes |
| Review generating campaigns | No | Yes | Yes | Yes |
Advanced | ||||
| Outreach representative - call and email old customers and leads | No | No | No | Yes |
| Lead follow up automation | No | No | No | Yes |
| Email marketing | No | No | No | Yes |
| Social Profile Refresh | No | No | No | Yes |
| Social Media Posting | No | No | No | Yes |
| Facebook Ads (separate ads budget required, $300/mo min recommended) | No | No | No | Yes |
Affordable Online Marketing Services
