Heaviside Digital PPC SEO SEO + PPC COMPLETE
Monthly Recurring $695 $1,495 $1,895 $2,995
Setup Project - One Time Cost $495 $1,295 $1,790 $2,495

Paving Marketers $1 Million GuaranteeNoNoYesYes
Unlimited website updatesNoYesYesYes
Dedicated Account ManagerYesYesYesYes
Leads and rankings reportingYesYesYesYes
Monthly strategy review and callYesYesYesYes

PPC (separate ads budget required, $1,000/mo min recommended)
Set up high-converting landing pagesYesNoYesYes
Set up phone call trackingYesYesYesYes
Set up Google Analytics UTMs and trackingYesYesYesYes
Set up one (1) geofenced Google Search Network campaign YesNoYesYes
Set up one (1) geo-modified keywords Google Search campYesNoYesYes
Set up one (1) Google Display Network retargeting campaignYesNoYesYes
Set up one (1) Facebook Ads Retargeting campaignYesNoYesYes
Weekly management and optimizationYesNoYesYes
Dedicated PPC ExpertYesNoYesYes

Website Redesign
New local-optimized sitemapNoYesYesYes
On-page SEO optimizationNoYesYesYes
Current content and page migration planNoYesYesYes
Develop content for new pagesNoYesYesYes
Custom design based on conversion-optimized layoutNoYesYesYes
Build and deploy to high performance hostingNoYesYesYes

On-page SEO recommendations and implementationNoYesYesYes
Service + City PagesNoYesYesYes
Paving industry related contentNoYesYesYes
Authority building backlinksNoYesYesYes
Google Business Page optimizationNoYesYesYes
Google Busines Page postingNoYesYesYes
Hyperlocal contentNoYesYesYes
Optimized reviewsNoYesYesYes
GBP Rank Signals manipulationNoYesYesYes
Dedicated SEO ExpertNoYesYesYes

Reputation Management
Implement review automation systemNoYesYesYes
Review generating campaignsNoYesYesYes

Outreach representative - call and email old customers and leadsNoNoNoYes
Lead follow up automationNoNoNoYes
Email marketingNoNoNoYes
Social Profile RefreshNoNoNoYes
Social Media PostingNoNoNoYes
Facebook Ads (separate ads budget required, $300/mo min recommended)NoNoNoYes