Revenue Commander
A practical setup for catching calls and forms, texting missed callers back, asking for reviews, and seeing which inquiries got followed up.
Call and form capture
Missed-call recovery
Source and follow-up visibility
Services
Marketing Services for Contractors Who Need the Whole Lead Path to Work
Heaviside connects visibility, pages, calls, forms, recovery, reviews, proof, follow-up, and reporting. The business can stop guessing where the next opportunity is leaking.
Get a Diagnostic Reviewtracked local marketing work across paid, SEO, and local lead actions
calls, forms, search actions, and follow-up signals where available
Built around local visibility, answer speed, reviews, follow-up, and proof.
Where we would start
The right first move depends on revenue stage
$1M-$3M
Start with the leaks
Calls, forms, missed-call text-back, reviews, and one clear place to see which inquiries were worth chasing.
Revenue Commander
$3M-$10M
Fix the buyer path
Service pages, Google demand, GBP trust, proof, and reporting tied to the jobs the crew actually wants.
SEO + Local Trust
$10M+
Scale what can be measured
Paid demand, retargeting, outreach, mail, and review/proof assets layered only where the follow-up can support it.
Google Ads + LSA
Service paths
Pick the weak spot that is costing the next good job
Each service sits inside the same owner question: which calls, pages, reviews, ads, or follow-up steps are helping the right jobs get booked, and which ones are just adding noise?
Get a Follow-Up Review→
Websites + Landing Pages
Pages that make the job, town, proof, and phone number obvious before the buyer leaves.
Service pages
City pages
Landing pages by job type
Google Ads + LSA
Paid search and Local Services Ads managed around usable calls, service fit, and budget waste.
Search-term waste checks
LSA eligibility limits
Call and form quality review
SEO + Local Trust
Google rankings, Google Business Profile strength, local proof, reviews, and authority work managed together.
Service and city visibility
GBP and review strength
Authority and local proof support
AI Search Visibility
A practical visibility layer for AI answers, voice assistants, structured data, local entities, and answer-ready content.
AI answer checks
Entity and schema cleanup
Question-led content support
Reviews + Social Proof
Review requests, responses, proof assets, and social proof that make buyers safer to call.
Review request setup
Response help
Proof assets for pages and ads
Commercial Outreach
Targeted outreach for commercial account lanes where the segment, offer, proof, landing page, and reply routing are clear.
Account segment fit
Message and proof fit
Reply routing into follow-up
Direct Mail
Targeted mail used with dedicated response points, proof, and follow-up to build local density and seasonal demand.
Neighborhood targeting
Seasonal mail drops
Dedicated phone and page response points
Social Ads + Retargeting
Social ads, retargeting, and proof promotion used after the offer, page, form, and job-fit rules are clear.
Proof promotion
Retargeting audiences
Offer and job-fit checks
Tier value framing
The services matter because they work together inside a plan
Foundation is not light SEO. Starter is not standalone PPC. Growth is not a pile of disconnected services. The plans are built around how much of the calls, pages, reviews, follow-up, and reporting need to be managed.
Foundation
Catch the calls, forms, reviews, and follow-up basics
Revenue Commander, missed-call text-back, review requests, source notes, and simple reporting so basic opportunities stop disappearing.
Starter
first real acquisition layer for a local service business
Foundation plus the first real page, Google, proof, and reporting work needed to see which calls and estimates are worth chasing.
Growth
managed visibility, demand, proof, follow-up, and reporting across the lead path
More pages, paid demand, local trust, reviews, retargeting, and selected outreach or mail where the service mix supports it.
Elite
broader channel orchestration and deeper reporting before custom enterprise work
The highest standard tier before custom enterprise work: broader Google, page, review, call, and follow-up management with tighter owner decisions.
The real problem
Most marketing vendors sell one piece. The buyer does not move through one piece.
A buyer searches, compares proof, lands on a page, calls or submits a form, waits for follow-up, and decides whether the business feels credible enough to trust. If any part of that path is weak, more spend can just make the leak louder.
We separate calls worth chasing from wrong-area inquiries, low-intent form fills, and calls that never get followed up, then decide which service should actually come first.
calls, forms, search actions, and follow-up signals where available
The report starts by showing which parts of the sales picture deserve attention first.
Not every service should be first
The market report looks for the weakest part of the sales picture: Google demand, page fit, call handling, forms, follow-up, local trust, proof, or bad-fit inquiries. The review looks for the weakest part of the sales picture: demand, page fit, call handling, forms, follow-up, local trust, proof, or bad-fit inquiries.
Get a Diagnostic Review