Revenue Commander
A practical setup for catching calls and forms, texting missed callers back, asking for reviews, and seeing which inquiries got followed up.
- Call and form capture
- Missed-call recovery
- Source and follow-up visibility
Services
Marketing Services for Contractors Who Need the Whole Lead Path to Work
Heaviside connects visibility, pages, calls, forms, recovery, reviews, proof, follow-up, and reporting. The business can stop guessing where the next opportunity is leaking.
Get a Diagnostic Reviewtracked local marketing work across paid, SEO, and local lead actions
calls, forms, search actions, and follow-up signals where available
Built around local visibility, answer speed, reviews, follow-up, and proof.
The real problem
Most marketing vendors sell one piece. The buyer does not move through one piece.
A buyer searches, compares proof, lands on a page, calls or submits a form, waits for follow-up, and decides whether the business feels credible enough to trust. If any part of that path is weak, more spend can just make the leak louder.
Lead sellers hand over demand and leave you to sort through fit.
We separate calls worth chasing from wrong-area inquiries, low-intent form fills, and calls that never get followed up.
Generic marketing vendors manage ads or SEO without checking what happened after the click.
We review calls, forms, pages, reviews, follow-up, and reporting together.
Niche competitors often promise outcomes without showing what has to be fixed first.
We show what should be fixed first, what can wait, and where more spend would only add noise.
Websites + Landing Pages
Fast pages that show the job, town, photos, reviews, and phone number before buyers bounce.
- Service and city pages
- Pages matched to the job
- Mobile phone-button checks
Google Ads + LSA
Paid search and Local Services Ads managed around usable calls, service fit, and budget waste.
- Search-term waste checks
- LSA eligibility limits
- Call and form quality review
SEO + Local Trust
Google rankings, Google Business Profile strength, local proof, reviews, and authority work managed together.
- Service and city visibility
- GBP and review strength
- Authority and local proof support
AI Search Visibility
A practical visibility layer for AI answers, voice assistants, structured data, local entities, and answer-ready content.
- AI answer checks
- Entity and schema cleanup
- Question-led content support
Reviews + Social Proof
Review requests, responses, proof assets, and social proof that make buyers safer to call.
- Review request workflows
- Response help
- Proof assets for pages and ads
Commercial Outreach
Targeted outreach for commercial account lanes where the segment, offer, proof, landing page, and reply routing are clear.
- Account segment fit
- Message and proof alignment
- Reply routing into follow-up
Direct Mail
Targeted mail used with tracking, proof, and follow-up to build local density and seasonal demand.
- Neighborhood targeting
- Seasonal mail drops
- Tracked phone and URL paths
Social Ads + Retargeting
Social ads, retargeting, and proof promotion used after the offer, page, tracking, and lead quality rules are clear.
- Proof promotion
- Retargeting paths
- Offer and lead-quality checks
Tier value framing
The services matter because they work together inside a plan
Foundation is not light SEO. Starter is not standalone PPC. Growth is not a pile of disconnected services. The plans are built around how much of the calls, pages, reviews, follow-up, and reporting need to be managed.
Foundation
Catch the calls, forms, reviews, and follow-up basics
Revenue Commander, missed-call text-back, review requests, source notes, and simple reporting so basic opportunities stop disappearing.
Starter
first real acquisition layer for a local service business
Foundation plus the first real page, Google, proof, and reporting work needed to see which calls and estimates are worth chasing.
Growth
managed visibility, demand, proof, follow-up, and reporting across the lead path
More pages, paid demand, local trust, reviews, retargeting, and selected outreach or mail where the service mix supports it.
Elite
broader channel orchestration and deeper reporting before custom enterprise work
The highest standard tier before custom enterprise work: broader Google, page, review, call, and follow-up management with tighter owner decisions.
Plan features
Some pieces support the plan instead of becoming separate services
Multi-location support, authority work, video assets, and organic social proof are handled where they make sense. They should make the plan stronger, not create a disconnected menu of add-ons.
Multi-Location
Location pages, routing, tracking, and reporting for contractors operating in more than one market.
Available by plan or add-on; not a standalone public service.
Authority / Backlinks
Authority work used inside SEO + Local Trust when the search market needs stronger proof.
Included where the plan and market justify it.
Video + Proof Assets
Project footage, testimonials, and job proof repurposed into pages, ads, and follow-up assets.
Used as proof support, especially on higher tiers.
Organic Social Proof
Basic social proof publishing that keeps completed work, reviews, and local credibility visible.
A supporting feature, not a separate growth plan by itself.
Not every service should be first
The market report looks for the weakest part of the sales picture: Google demand, page fit, call handling, tracking, follow-up, local trust, proof, or bad-fit lead volume. The diagnostic looks for the weakest part of the path: traffic, page fit, call handling, tracking, follow-up, local trust, proof, or bad-fit lead volume.
Get a Diagnostic Review
The Marketing Accountability Playbook
See how we've helped businesses from local contractors to national brands stop guessing and start measuring. This guide shows you exactly how to tell if your marketing is actually working—and what to do if it isn't.