Paid Search

Put your ad budget behind the work you sell

A search can cost money even when the caller wants a service you don't offer. We review those searches alongside the leads they produced and adjust Google Ads accordingly. Local Services Ads are part of the work where your business qualifies.

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Calls behind the spend

Google Search and eligible Local Services Ads reviewed with the leads

Why this matters

The search matters, but so does the call

A buyer needs a clear reason to trust the business before calling. We need to know whether the ad brought someone in your service area asking for work you offer. That information helps us decide what to change in the account.

Who this is for

Spend on searches that fit your business

A broad search can bring the wrong kind of work. We review the search terms alongside the calls so your budget can follow the services you want to sell.

Where spend gets wasted

  • Broad keywords bring requests for services you don't offer
  • Calls come from outside the service area
  • A click lands on a page about something else
  • The report counts calls without checking what people wanted

What we check

  • Search terms matched to the work you perform
  • Location settings checked against the areas you cover
  • Ads connected to a page about the same service
  • Lead quality and answer status reviewed with the spend

How this works

How we manage Google Ads

The next account change should come from what the searches and calls tell us.

01

Set the services and area

We agree on the work you want to advertise and where you offer it.

02

Review the searches and calls

We look for requests that don't fit and check whether useful leads were answered.

03

Adjust the account

We update targeting and budgets based on what came back, with Local Services Ads managed where eligible.

What you get

What we manage

PPC management is $695 a month through $5,000 in ad spend, $1,195 for $5,001–$15,000, or $1,995 for $15,001–$50,000. Setup is $495. You pay ad spend separately, and we scope larger budgets and additional locations on a consultation.

  • Google Search keywords and account structure, including negatives and location settings
  • Local Services Ads setup and lead review where eligible, with dispute and category guidance
  • Landing pages matched to the advertised service and area
  • Lead-quality review connected to Revenue Commander where available

Calls behind the spend

Google Search and eligible Local Services Ads reviewed with the leads

Where this helps

What needs to work alongside the ads

The page needs to explain the service, and someone needs to answer the phone. If either is getting in the way, we include that in the recommendation before increasing spend.

Related work

These services may also help with the work your business needs.

Frequently Asked Questions

Questions about the work and whether it fits

Do you guarantee a number of leads?+

No. Results depend on your market and budget, as well as what happens after the call. We manage the campaigns and report what the spend produced.

Are Local Services Ads always available?+

No. Availability depends on the business category and Google's eligibility rules. We check whether they fit your market and whether the team can answer and review the leads.

Let's review your paid search

We'll look at the work you want, the searches you're paying for and what the callers are asking about.

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