Jim's House of Glass mascot with the company logo on his cap

Heaviside Digital Case Study

Jim’s House of Glass Grew Click-to-Call From Google 36% Quarter Over Quarter

Residential & Commercial Glass Services · Kingman, Fort Mohave and Lake Havasu, AZ

Click-to-call from Google589 → 802 (+36%)
Website clicks from Google profiles322 → 454 (+41%)
Google Ads conversions281 → 348 (+24%)
Cost per conversion−13%
Google Ads ManagementGoogle Business Profile OptimizationLocal SEO & GeoGrid Tracking

The Challenge

Jim’s House of Glass already had a strong local name. The challenge was turning that reputation into more measurable calls and website visits across three markets.

Timeline

Client since March 2025

Industry

Residential & Commercial Glass Services

Location

Kingman, Fort Mohave and Lake Havasu, AZ

Services

Google Ads ManagementGoogle Business Profile OptimizationLocal SEO & GeoGrid Tracking

Don O’Banion owns Jim’s House of Glass and Mohave Garage Doors. Both serve Kingman, Fort Mohave and Lake Havasu. We work with Jim’s House of Glass. Mohave works with our garage door team, Garage Door Marketers.

See Mohave Garage Doors’ page for its full record.

Google Ads

Google Ads conversions rose from 281 to 348 (+24%) and cost per conversion fell 13%, March 1–May 31, 2026 vs December 1, 2025–February 28, 2026.

Google Business Profile

Click-to-call from Google rose from 589 to 802 (+36%) and website clicks from the Google profiles rose from 322 to 454 (+41%), March 1–May 31, 2026 vs December 1, 2025–February 28, 2026. Lead actions (calls plus website clicks) grew in every location.

  • Kingman lead actions +43%
  • Fort Mohave lead actions +29%
  • Lake Havasu lead actions +36%

Client since March 2025

June 2026: are the leads good enough?

Calls from 1 March–31 May 2026, checked on 17 June 2026

We pulled the record of every call to both businesses’ tracking numbers to find out.

  • Of the 72 calls to Jim’s House of Glass that came straight from Google Ads, 5 looked like spam or a wrong number.
  • Every one of its 35 missed calls got a text back.
  • At Mohave Garage Doors, answered calls went from 108 to 146 against the three months before.

Spring 2026

1 March–31 May 2026 compared with 1 December 2025–28 February 2026

  • Google Ads conversions went from 281 to 348, and cost per conversion fell 13%.
  • Click-to-call from Google went from 589 to 802. Calls and website clicks on the Google listings rose in all three towns: Kingman 43%, Fort Mohave 29% and Lake Havasu 36%.
  • Mohave Garage Doors, 3 March–2 June 2026 against the quarter before: paid leads went from 113 to 165.

2025 launch

22 April–27 August 2025, each line with its own dates

Jim’s House of Glass became a client in March 2025.

  • In its first month, 22 April to 22 May 2025, Google Ads brought 31 conversions from 96 clicks.
  • From 27 July to 27 August 2025 it brought 76 conversions from 281 clicks, and the click-through rate went from 8.2% to 12.4%.
Google Ads, 22 Apr–22 May 2025: 96 clicks, 31 conversions, 32.3% conversion rate, 8.2% click-through rate
Google Ads, 27 Jul–27 Aug 2025: 281 clicks, 76 conversions, 27.0% conversion rate, 12.4% click-through rate

Want to see what this means in your market?

On a free 30-minute Google Meet call, Jason will discuss your market, current advertising and lead follow-up with you. We’ll explain the first change we recommend and what it would cost.

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Jim’s House of Glass Case Study | Heaviside Digital Results