Heaviside Digital Case Study
HEAVISIDE DIGITAL HELPED JIM'S HOUSE OF GLASS GET MORE LEADS
Residential & Commercial Glass Services · Mohave County, AZ
The Challenge
An established local brand needed to scale paid campaigns and Google Business Profile engagement across multiple cities without letting cost per lead creep upward.
Timeline
Completed 2025
Industry
Residential & Commercial Glass Services
Location
Mohave County, AZ
Services
Early in 2025, Jim’s House of Glass was already established locally but needed stronger online campaigns to expand customer reach. By late summer, their ad campaigns were delivering more leads, GBP engagement was stronger across multiple locations, and GeoGrid visibility continued to show dominance in their markets.
Google Ads
Paid campaigns showed strong efficiency and growth:
- Clicks increased from 96 to 281
- Conversions rose from 31 to 76
- Cost per conversion remained low, moving from $17 to $23
- CTR improved from 8.2% to 12.4%
Google Business Profile
Each location saw improvements through Google Business Profile activity:
- Lake Havasu: Call clicks rose from 9 to 26, with website clicks also increasing.
- Fort Mohave: Website clicks improved from 38 to 53, with search impressions up as well.
- Kingman: Impressions grew slightly, and call clicks remained high, providing steady engagement.
Local Map Visibility
Local search visibility stayed strong, with some areas improving further:
- Lake Havasu: SoLV increased from 94% to 97%, maintaining dominance.
- Kingman: Average grid improved from 3.21 to 2.57, while SoLV grew from 78% to 80%.
- Fort Mohave: SoLV remained very high, holding near complete coverage.
““We’ve been busy lately and are really happy with the results your team has been delivering. We’re excited to keep building momentum in the Bullhead City area and continue seeing strong performance.””
Jim's House of Glass
Leadership Team
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