Marketing for Local Businesses

Get Found for the Work You Want

We build your website, SEO and paid ads around the services you want to sell and the areas you serve. Call tracking and missed-call follow-up help you see which campaigns bring useful leads and keep those conversations moving.

Call and form source reportingWebsites, SEO and paid adsFree 30-minute marketing consultation

From Chris

How we manage and measure your marketing.

CS

Chris Sloane

Founder, Heaviside Digital

Businesses we work with now

  • Jim's House of Glass
  • Mohave Garage Doors
  • Vista Family Dentistry
  • Got Paving
  • Greenfield Pavement
  • JR Paving and Construction
  • Thomas and Dustin's Asphalt
  • Get It Done Paving
  • Hickory Asphalt Paving
  • Boswell Brothers Paving
  • Boswell's Paving
  • Summit Asphalt
  • Paved Assets
  • A-Rock Asphalt
  • Eagle Garage Door
  • Premium Garage Door
  • Garage Door Basics
  • Brentwood Door Co
  • Stateline Garage Door
  • Cincinnati Door & Opener
See their results

Client Results

Client Results, With the Dates and Work Behind Them

These figures compare March 3-June 2, 2026 with December 3, 2025-March 2, 2026. Open a case study to see the work we did and the numbers reported for that client.

Reviewing your marketing

Use the leads to understand what needs work.

A campaign can bring in clicks without bringing in useful calls. We compare the spending with the leads, then look at what people asked for and whether someone followed up.

Compare cost with leads

Look at which campaigns produced calls and forms, and what those leads cost.

Check what callers wanted

An out-of-area call can point to a targeting problem. A caller asking for the wrong service may have misunderstood the ad or page.

Decide what to change

Use those findings to adjust the campaign or website, then check the results of the change.

How the reporting works

Follow a lead from its source to the next conversation.

Tracking connects the marketing source to the call or form. Your lead records show what happened after that, which helps us review the campaign together.

Campaign spending

See what was spent on the campaigns being reviewed.

Lead source

Check which ad or search source brought someone to your business.

Call or form

Review what the person asked for and whether the lead fits your services.

Follow-up and sales

Use your lead records to see which conversations became customers and which still need follow-up.

Recommended changes

Review the work we recommend based on those findings.

The Accountable Growth System

These plans group the services we manage. Use the Pricing Advisor to compare the work your business needs and whether a bundle is a better value for your locations.

Starter: search marketing for one location

Foundations with SEO and PPC management for one location. This is usually our first recommendation for managed search marketing.

Growth: coverage for two locations

SEO and PPC coverage for two locations, with social content and cold outreach. Compare the bundle with the services your business needs.

Elite: coverage for three locations

SEO and PPC coverage for three locations, with expanded social and cold outreach plus a direct mail program. Printing, postage and ad spend are separate.

The Accountable Growth System

Before you book

Questions to ask before paying for more marketing.

Ask how the work is measured and what is included before choosing a plan.

30-Day Activation Guarantee

The first 30 days cover getting your agreed setup live, including call and form tracking. Your agreement explains the activation requirements.

Same-Day Support Response

For a problem with a live campaign, form, phone number or report, we respond the same business day.

Cancellation and Your Data

For Foundations, paying the build fee gives you month-to-month terms. Waiving it requires an initial three-month agreement. If you leave, the managed website comes down and you keep your business information and customer data. Review the full terms before payment.

How do I know marketing is actually working?

Look at which campaigns brought in calls and forms, then compare the cost and lead quality. Your sales records help show which leads became customers.

What do you do with the reporting?

We use it to review the campaigns and recommend changes. For example, out-of-area calls can tell us to adjust targeting, while missed calls may mean follow-up needs attention.

What if my problem is not SEO?

We can look at other causes, including how the website explains your services and what happens when someone calls. The recommendation should address what we find.

What should I stop paying for?

We would need to review the spending, campaign results and lead records before recommending a change.

Do I have to sign a long contract?

You can review the plan prices and agreement terms on our pricing page before choosing a plan.

You can review our plans and prices before booking a consultation.

The marketing work we handle

See what each service includes, then compare it with the help your business needs.

SEO + Local Trust

Help buyers find you for searches such as "contractor near me", with pages about the work you offer.

Google Ads + LSA

Review the calls your ad budget buys and focus campaigns on the work you want.

Websites + Landing Pages

Explain your services with real job photos and make the phone number or form easy to find.

Reviews + Social Proof

Ask customers for honest feedback after completed work and help respond to reviews.

Social Ads + Retargeting

Show real projects to local buyers, including people who have already visited your site.

Revenue Commander

Keep lead conversations and follow-up notes together so the office knows what needs a reply.

AI Search Visibility

See how AI search describes your business and which public information needs attention.

Direct Mail

Mail neighborhoods that fit your work and measure the response through a dedicated number or page.

Free marketing consultation

Want us to look at your market?

Tell us which services you want to grow and where you want more work. On a free 30-minute Google Meet call, Jason will discuss your market, current advertising and lead follow-up with you. We’ll explain the first change we recommend and what it would cost.