Know Which Marketing Is Bringing Your Business Calls
If you run a local service business, we can manage your website, SEO and paid ads. We track where calls and forms come from so you can see what brought the lead in, and we use that information to improve the campaigns and follow-up.
From Chris
How we manage and measure your marketing.
Chris Sloane
Founder, Heaviside Digital
Trusted by small businesses nationwide
Client Results
Client Results, With the Dates and Work Behind Them
These figures compare March 3-June 2, 2026 with December 3, 2025-March 2, 2026. Open a case study to see the work we did and the numbers reported for that client.
Use the leads to understand what needs work.
A campaign can bring in clicks without bringing in useful calls. We compare the spending with the leads, then look at what people asked for and whether someone followed up.
Compare cost with leads
Look at which campaigns produced calls and forms, and what those leads cost.
Check what callers wanted
An out-of-area call can point to a targeting problem. A caller asking for the wrong service may have misunderstood the ad or page.
Decide what to change
Use those findings to adjust the campaign or website, then check the results of the change.
How the reporting works
Follow a lead from its source to the next conversation.
Tracking connects the marketing source to the call or form. Your lead records show what happened after that, which helps us review the campaign together.
Campaign spending
See what was spent on the campaigns being reviewed.
Lead source
Check which ad or search source brought someone to your business.
Call or form
Review what the person asked for and whether the lead fits your services.
Follow-up and sales
Use your lead records to see which conversations became customers and which still need follow-up.
Recommended changes
Review the work we recommend based on those findings.
The Accountable Growth System
These plans group the services we manage. Use the Pricing Advisor to compare the work your business needs and whether a bundle is a better value for your locations.
Starter: search marketing for one location
Foundations with SEO and PPC management for one location. This is usually our first recommendation for managed search marketing.
Growth: coverage for two locations
SEO and PPC coverage for two locations, with social content and cold outreach. Compare the bundle with the services your business needs.
Elite: coverage for three locations
SEO and PPC coverage for three locations, with expanded social and cold outreach plus a direct mail program. Printing, postage and ad spend are separate.
Review Your Local Market With Us
We'll use your Market Report to compare Google and map rankings with competitors and look at how your reviews compare. It checks for website issues and mentions in AI search too. The consultation gives us time to explain those findings and discuss which work makes sense for your business.
What you get
You get local Google and map ranking comparisons with competitor reviews, plus checks for website issues and whether your business appears in AI search.
What it answers
We use the findings to identify search areas worth reviewing and discuss which website or local listing issues to address.
What happens next
We'll review your report together on the free consultation so you can ask about the findings and our recommendations.
Whether your business appears in AI search answers
Your map rankings across the service area
Public ads from companies in your market
Your rankings for searches about your services
Technical issues found on your website
How your reviews compare with nearby companies
Searches where competitors appear ahead of you
Companies appearing in the same local searches
Issues to discuss when we review the report
Missing or inconsistent business listings
The report is free, and you can keep it whether you hire us or not.
Before you book
Questions to ask before paying for more marketing.
Ask how the work is measured and what is included before choosing a plan.
30-Day Activation Guarantee
The first 30 days cover getting your agreed setup live, including call and form tracking. Your agreement explains the activation requirements.
Same-Day Support Response
For a problem with a live campaign, form, phone number or report, we respond the same business day.
Cancellation and Your Data
For Foundations, paying the build fee gives you month-to-month terms. Waiving it requires an initial three-month agreement. If you leave, the managed website comes down and you keep your business information and customer data. Review the full terms before payment.
How do I know marketing is actually working?
Look at which campaigns brought in calls and forms, then compare the cost and lead quality. Your sales records help show which leads became customers.
What do you do with the reporting?
We use it to review the campaigns and recommend changes. For example, out-of-area calls can tell us to adjust targeting, while missed calls may mean follow-up needs attention.
What if my problem is not SEO?
We can look at other causes, including how the website explains your services and what happens when someone calls. The recommendation should address what we find.
What should I stop paying for?
We would need to review the spending and results first. Your Market Report shows how your business appears in search, but a spending decision also needs campaign and lead records.
Do I have to sign a long contract?
For Foundations, paying the $995 build fee gives you month-to-month terms. Waiving that fee requires an initial three-month agreement. Bundle setup costs and full terms are shown before payment.
You can review our plans and prices before booking a consultation.
The marketing work we handle
See what each service includes, then compare it with the help your business needs.
SEO + Local Trust
Help buyers find you for searches such as "contractor near me", with pages about the work you offer.
Google Ads + LSA
Review the calls your ad budget buys and focus campaigns on the work you want.
Websites + Landing Pages
Explain your services with real job photos and make the phone number or form easy to find.
Reviews + Social Proof
Ask customers for honest feedback after completed work and help respond to reviews.
Social Ads + Retargeting
Show real projects to local buyers, including people who have already visited your site.
Revenue Commander
Keep lead conversations and follow-up notes together so the office knows what needs a reply.
AI Search Visibility
See how AI search describes your business and which public information needs attention.
Direct Mail
Mail neighborhoods that fit your work and measure the response through a dedicated number or page.
Still comparing options?
Read more about managing your marketing
Use the playbook or checklist to review your current setup. If you want help applying it to your business, book a consultation.
Free marketing consultation
Want us to look at your market?
We will prepare your Market Report and explain the findings with you on the call. You can ask what we recommend and what the work would cost.