Heaviside Digital

The Importance of High Quality Content in Search Engine Optimization

A high quality website draws visitors and keeps them there. It provides a service that the visitor is seeking from the site and is worth the customer’s time and money. Most customers will return to a site repeatedly to shop, research, or do other activities. Developing a high quality website is important in drawing the repeat customer.

The design of a small business website is a reflection of the company’s reputation and goals. High quality relevant content appeals to customers. Making useful content available to them or that answers their questions is what you should strive for; finding your target users pains points and addressing them. Having a high quality website content helps your small business achieve these goals and makes them more likely to return.

High quality website content and regular blog posts are an absolute must with a blog. Regular blog posts will keep the customer coming back. They will also help in building the brand by providing a link to other web pages that the customer has visited. Blog posts that contain good tips and ideas that can be applied immediately are always in demand. These web pages can then become links to your company’s main website.

There are many social media tools such as Twitter, Facebook, YouTube and Flickr and all of them can be used as effective links to your company’s main website. Search engines can find and index your business website through social media. Using high quality content with social media will help your search engine rankings.

A company’s reputation can be greatly affected by a negative comment posted online. Careful consideration should be taken when replying to any comments posted online. You should consider the impact it would have on the reputation of your product or service before you respond to any post. High quality content with a high level of user experience will ensure that you retain your user experience and the respect that users give to well-designed websites.

This is just one aspect of a high quality content marketing strategy. Content marketing is more than just posting information on the Internet. It is the use of content written in a way that effectively enhances the brand of the company and its products and services.

When done properly, content strategy can create a domino effect and can bring great results to your business. Many people do not realise this but the content is one of the most important things that you can include in your website. You should always aim to provide the most relevant and up-to-date information that your customers require. Content should be created in such a way that it allows your website visitors to get the answers to their questions without having to contact you. Most people do not want to wait for you to reply to an email; they are more likely to check out your website to see if you have new information available.

In conclusion, high quality website content is the foundation of your high quality website design. Without this, your website will experience low rankings and this can lead to lower conversion rates. Search engine optimisation will not improve your ranking if you do not have relevant content available. However, the content does not always appear on the first page. This means that your business website will not receive the necessary traffic, resulting in a loss of potential clients.

One way to ensure that your business website receives the right amount of traffic is to make sure that all of the information on your site is of high quality. Your business website should have links to other valuable content pages such as product reviews and product videos. The videos are an excellent way of showing off your products and achieving user experience. These videos are also a great way to interact with your customers and build relationships that may result in future sales. When all of these high quality website content strategies are combined, you will achieve better SEO results.

Another major problem that many companies face is that they do not have the time or resources to create high quality content. For this reason, a majority of website owners choose to outsource content marketing. This can prove to be very problematic as outsourcing can be expensive and may result in poor quality work. Outsourcing may also be risky as the company may be outsourcing to inexperienced professionals who may not understand how to create high quality website content.

There is no doubt that user experience and high quality website content go hand in hand. By providing users with a superior user experience, high quality content will help to increase your ranking in the search engine results. With a properly implemented SEO marketing strategy, your business will experience a huge surge in traffic as well as increased online profits. If you are looking for a way to improve your online business, then you may want to consider implementing SEO marketing strategies into your business plan.

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

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Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue