Heaviside Digital

We build marketing systems that work

Are you tired of hiring marketing agencies that don’t get results?
What you really need is a proven online marketing system that will turn your website into a lead-generating machine.

A quick word from our founder, Chris Sloane

Top SEO Agency in Milwaukee

Since 2016

Top Web Designer in Milwaukee

Since 2020

Best in Search - Top SEOs

Discover How To Increase Sales and Grow Your Business by Getting Your Internet Marketing Right

Welcome to the Heaviside Group website. You’ve come to the right place if you’re looking to stop wasting money on failed marketing efforts and start seeing a positive return on your investments. If you want to dominate your area and grow, we’re here to help.

Over 500 reviews. Here's some of them below

Our Proven Internet Marketing System

We’ve developed a process that is designed to bring new prospective customers to your website and turn them into leads. After working with over 1,000 customers across Wisconsin and the entire world, we have a pretty good idea what works and what doesn’t.

If you already have a business that brings in customers but you want to dominate online, this system will work for you.

Let's take a look at the system
and why it works.

The core of our system is a custom built marketing website that is designed to turn visitors into leads.

You have to get this part right or everything else will not work well.

The actions you want your customers have to take must be clear – and must be easy to do on a mobile device.

It also has to be built in the right way to attract traffic from search engines like Google.

We’ll get the core of your new website done in the first month – and the secondary parts that drive large-area search results in month two.

You must showcase your “qualifications” i.e. why they should trust you.

When people are searching for the services you provide online, we want your brand to be everywhere they look.

We’re a certified Google Partner and have tons of experience running these ads – we’re going to get you in the right spots and make sure you are ahead of your competitors.

We’ll have this working for you by the second week.

The best source of quality leads is showing up on the map when someone is searching for your service.

We have ranking in the “map packs” down and we’re typically going to get you there within the first 90 days.

The goal is not just to show up around your office – but citywide. You can see we win around our office… but we are in the map pack across the whole city.

Everyone looking for an SEO company in Waukesha is going to find us. Click the image to Enlarge.

If your website is doing an amazing job generating leads for you, you might see 20% of your visitors reaching out and contacting you.

That’s if it’s doing an amazing job.But that means over 95% of your visitors are leaving without a trace. Some of that traffic you’re paying for.

If you’ve shopped online in the last five years, and then noticed the product “following you around” everywhere you go on the internet, that’s what we’re talking about.

It’s not going to work all of the time – most people will ignore the ads. But some of them will say “Oh yeah! I forgot to reach out to those guys.” You get leads you would have lost, and the cost is very, very inexpensive.

We give you a second… third… and even fourth or more chance to get that visitor to engage you, using a technique called retargeting.

More likely, you’ll see something like 3-5% at most, and that’s still excellent.

You might have tried Google Ads before and found that it didn’t work as well as you thought it might. The main reason most companies struggle with it is simple – they send traffic to their home page and don’t track what happens.

One key aspect of successful PPC campaigns is a high-converting landing page.

They have been shown time and time again to improve results, and allow you to track what happens much, much more easily.

When you pay for traffic you want to make their life simple – take an action, or go.

This one is so important, but is very easy to overlook. I see tons of companies that don’t make getting reviews a priority. But when you shop, how do you determine if a company or product is trustworthy?

It’s reviews!

Yet time and time again, as I look through maps search results I see companies that have less than 10.

This is bad for so many reasons – it hurts your chances of someone clicking through to check out your site, or even considering you at all. Some people don’t even go to the website anymore, they evaluate your reviews and if they look good they will call you.

We’ve all had them – someone who was just unreasonable or impossible to please, and if you don’t give them what they want they become furious. This is often where one star reviews come from.

If you don’t have enough reviews in place – 30+ at least – then you are vulnerable to this. All it takes is one bad apple, and everyone searching for your products online is going to see a 2 or 3 star average rating. What do you think that does to your click-through rates and calls? Not good.

We help you implement a review generation process that will fix that for you once and for all, and change your online reviews from a liability to an asset.

Who is more likely to leave you a review – the 99% of customers who love your service, or the 1% who are ticked off?

Even worse, it leaves you wide open to the “horrible customer” revenge.

In most cases your customers are on social media platforms like Facebook. They are not going to be actively looking for your services (most likely), but it’s still a good way to get eyeballs on you.

When you’re watching TV you’re probably not thinking about buying a car, or insurance, or soda – but when you do, those impressions are going to matter.

We’ll come up with a social media strategy for you that combines ads and posts in a way that engages and grows your audience, and moves some of them into sales conversations.

A good email list is still one of your most important marketing assets, especially if you work with customers who are repeat buyers or have upsell potential.

We’ll help you grow your list and integrate it into your marketing campaigns – including where it makes the strongest impact: when someone expresses interest in your service.

Sure, we want to retarget them – but if we have their email because they opted in, then we need to make sure we deliver our value proposition in a professional and timely manner before someone else does!

 

This barely covers all of the advanced online marketing strategies we will implement for your business – but it should give you a solid overview of what’s involved and the kind of approach you’re going to need to win on the internet.

Here are some of the many customers we’ve worked with over the years:

NOW IT'S TIME TO TAKE ACTION

Are You Confident You’re Getting The Best Possible Results From Your Marketing Partners?

My guess is that you’re reading this because you’re not. Or perhaps you don’t have a marketing partner and are considering your options.

Either way, I’d like to invite you to schedule a strategy session with me to discuss your business and how we might partner together to grow your business.

38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

0 %
Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

0 %
Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

0 %
The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

0 %
Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

0 %
The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

0 %
Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue