Heaviside Digital

ABOUT US
HEAVYSIDE IS HOW WE SAY IT

We’re a team of twenty-four web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.

Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.

In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.

No matter what your project or budget is, we have a solution for you. Contact us today to learn more.

Administration and sales

Chris Sloane

President Founder

Chris leads our company and is an expert SEO, SEM, and web developer. Prior to Paving Marketers he completed all but his PhD in physics before moving to business. Outside of work he enjoys spending time with his family and is a pretty solid guitar player.

SARAH SLOANE

Creative Director

Sarah oversees the creative direction of Paving Marketers. She has a background in art and design, and prides herself on never saying too much.

Donna Stone

Administrative Assistant

Donna comes to us with 30 plus years of administrative service. She has an intense background in the office world.

She loves to travel to see her 3 children and 7 grandchildren on the East Coast and out West. She loves living on a small island in Florida that is full of music.

Jason T

Business Development Representative

I have over 20-years of Sales & Marketing Experience, with 3 of that in SEO specifically. I genuinely enjoy working with businesses to provide solutions to help them achieve their goals.

Operations

Shannon Conway

Operations Manager

Shannon's mission at Paving Marketers is to unblock, streamline, plan, and optimize so our dedicated specialists can spend all their time focusing on bringing in leads and growing your customer base.

Mike Moselina

Operations Supervisor

Mike handles the management of all client projects. He helps keep track of progress, timelines, and deliverables. Together with the Operations Team, they support the specialist teams with all the processes and information needed to bring every project to completion. He enjoys doing DIY projects in his leisure time, spending time with his dogs, and going on road trips, driving around, playing good old school music.

Faith Millares

Customer Relationship Specialist

Faith works as a Client Relationship Specialist and is responsible for providing clients with excellent experience. On weekends, Faith hangs out by the beach or in a coffee shop.

Patrick Reyes

Operations/Process Specialist

Patrick monitors the tasks of team members, optimizes processes and procedures for maximum efficiency, and ensures that deliverables are met. He aspires to capture life's incredible moments through photography and film.

Krystal Foronda

Operations Specialist

Krystal is a Virtual Assistant for more than 4 years and has been with HVG for 3 years. She does the back-end reporting for the company as well as administrative tasks to support the team. On the other side, she is an inspirational Author with an advocacy to spread hope to those who are struggling in life.

Web

Joe Pfeiffer

Web Manager

Joe brings over 20 years of web development experience to the Heaviside Group. Always intrigued by advances in information technology, he enjoys the art and challenge of programming clean and elegant code. As a musician and data nerd, he’s grateful to be involved in work that combines the artistic with the analytical as a means to connect people with the info they seek. Joe is a proud husband and dad of three, with a deep love of God and music.

Christian Lugatiman

Web Developer

Christian has been a professional web developer since 2018. He has vast experience in database administration and website design. He has strong creative and analytical skills. A team player with an eye for detail. He enjoys creating and playing games with Roblox during his free time.

Mhikael Divinagracia

Web Designer

Mhikael has over 12 years of experience in web design and development and has been in the company for over 5 years. He has a passion for digital art development and creating aesthetic and user-friendly website interface. Outside of work, you'll probably hear him playing different kinds of musical instruments. He also loves to do artwork on both textile canvas and the skin dermis, a.k.a. tattooing.

Andrew Garcia

Web Designer

Andrew is an artist and designer with 23 years of experience. Passionate about art, guitar, and the outdoors. A loving parent of two. Blending traditional and contemporary influences, Andrew's art resonates deep within.

SEO

Kai Abuan

SEO Manager

Kai is an SEO professional with a freelance and project management background. He comes from a tech family and has always been immersed in the diverse world of digital marketing. Outside of Heaviside he is a Brazilian Jiu-Jitsu Black Belt and still continues to teach martial arts and work with the youth of the community. He enjoys melding together teamwork and strategy to create the best outcome for our clients. He is a passionate family man with a wife and two children.

Daryl Refuerzo

Senior SEO Specialist

He loves all SEO related things. A die-hard Boston Celtics fan. Prefers to go biking during the weekends with friends.

Raphael Lobrin

SEO Specialist

Raphael (a.k.a Rafi) focuses on local SEO. He's into volunteer work, and aside from coffee, dad puns power him through the day. In fact there's a dad joke hidden in this writeup... just wait, it will be apparent soon. 😀

Ace Tiongco

SEO Specialist

I am an SEO Specialist currently assigned in Keyword Research and Link Building.
Watching anime is my favorite thing to do during my spare time. I'm a certified coffee addict and I can't start the day without my daily dose of caffeine.

Lyca Patrimonio

SEO Specialist

Lyra worked in the BPO industry for seven years before deciding to pursue a career in SEO. She is presently experimenting with her inner writer in order to optimize content for client websites.She enjoys getting out of town and spending time with her family. If not, you'll find her tending to and conversing with their houseplants.

Digital MArketing

Josh Thompson

PPC Manager

I pride myself on helping businesses grow by making data driven decisions when creating online advertising strategies. I have 3 years of experience in paid advertising both at agency level and in the corporate world. Outside of work, I live a very active life style. On the weekends you will find me on a soccer field or up in the mountains.

Susan Bogg

PPC Specialist

15+ years experience as an online ads analyst specializing in comprehensive, but efficient digital growth through in-depth analysis. Numbers geek. Avid sports fan. When I'm not wrangling campaigns, I'm writing, gardening with my husband, and keeping up with 3 teens.

38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

0 %
Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

0 %
Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

0 %
The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

0 %
Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

0 %
The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

0 %
Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue