Heaviside Digital

SEARCH ENGINE OPTIMIZATION COMPANY

Let’s help you be a market leader in your industry and niche.
Realize higher than normal profit margins and rely less on paid ads.

Do you want to get your website to a top ranking position organically so you can generate consistent new business and long-term sales?

Imagine being 10x more profitable than you are now. Our dedicated SEO team can help you become a top option among your competitors.

Let’s help you be a market leader in your industry and niche. Realize higher than normal profit margins and rely less on paid ads. Focus your limited and valuable resources on more strategic marketing initiatives to take your business to the next level.

CHECK OUT OUR SEO SERVICES

Complete SEO

Search Engine Optimization is one of the most misunderstood marketing services.

The prices range from email spammers pitching $99 per month to marketing agencies pitching $10,000+ monthly retainers. How can it be so different?

We're going to explain it.

WHAT ARE SEO SERVICES?

Most Milwaukee SEO experts agree that there are three “types” of seo: technical, on-page, and off-site. Here’s a brief explanation of what each one is:

TECHNICAL SEO

This is work focused on making a website more easily readable and accessible to search engines like Google. Much of this is dealing with the actual website code and how well it is optimized, as well as the server environment that the website is hosted in.

Your “page speed” is an example of a metric that is considered here. If you’ve done an automated site audit, most of the “issues” uncovered by those are fixed with technical SEO.

ON-PAGE SEO

This is work focused on the actual content on the website. The primary focus here is what keywords the content is optimized for, and what kind of “user-experience” it provides for site visitors. A typical SEO strategy here is to find the right mix of high-volume (top-of-funnel) and low-volume buyer intent (bottom-of-funnel) keywords to draw in relevant website traffic from organic search.

For local businesses, the marketing strategy includes drawing organic traffic from local search terms, to get top rankings in both “regular” Google searches and “map” results. This is commonly referred to as “Local SEO.”

OFF-SITE SEO

This is where much of the confusion and controversy exists. Off-site SEO is concerned with links to your site from other websites. You might have heard about white hat SEO vs black hat SEO. This primarily refers to the quality of links your site gets and how you acquire them.

Building links is a tactic that is technically against Google’s search engine rankings guidelines, and if you do so in certain ways Google will penalize your website and potentially even drop you from the search results completely.

OK, so what's the difference?

You can’t get Milwaukee SEO that will get you to the first page for $99 for the same reason you can’t buy quality web design for $99. Good work takes time and skilled SEO specialists. You have to sacrifice the quality or scope of coverage.

There is some good news though. You can still get results with a smaller budget if you work with a Milwaukee SEO agency that knows how to get things done.

Milwaukee SEO experts that can help

GLOBALLY EXPERIENCED,
MILWAUKEE SEO

We’re done search engine optimization all over the world, on six continents. We know what it takes to get a website ranked. Our Milwaukee SEO services are designed to accomplish this in the more efficient way possible, and they have been tested in dozens of industries and niches.

Our office is located in the Milwaukee area and we’d love to sit down and talk about your business needs.

FULL-SERVICE DIGITAL
MARKETING COMPANY

We also provide internet marketing services, so whatever your marketing strategy is we have the skills in-house to get it done. From search engine marketing to website design to social media marketing, we can help improve your online presence and get you new clients.

HONEST
SERVICE PROVIDERS

Some companies will tell you to pay per click marketing doesn’t work. Of course, if that were true Google would not be a $100 billion company.

The reality is that the techniques you should use depend on a lot of different factors. If you’re a new company that needs leads right away, you’re not going to get them from search engine traffic. We’re going to tell you the truth, and a lot of times that means we’ll tell you not to buy a certain SEO service.

Milwaukee SEO Services

We have a proven process designed to get results.
We’re so confident we will get the job done for you we don’t require you to sign a long-term contract with us (unlike most agencies).
Check out our case studies and ranking examples – and contact us today to schedule a strategy call with our head of Milwaukee SEO.

SEO Ranking Examples

These are a few current examples of the ranking boosts we achieve with our on- and off-site SEO services. Sometimes there can be a huge effect right away, other times it needs consistent work over a few months. The bottom line is this: It works. Contact us today to learn more about our approach and how we can help you improve your own result.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape
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PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.
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GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.
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BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​
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F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.
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VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

installations at $1.27 per install in just 9 days.
0 APP

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions
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RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

increase in organic traffic
0 %
Increased inbound inquiries
0 %
(high-value) sales
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BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue
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