Heaviside Digital

How Does An Internet Marketing Consultancy Firm Help in Web Site Promotion?

The business world has been forever changed thanks to the advent of internet marketing consulting. This industry covers a wide range of activities that aim at making the business more efficient and successful. A business that is dependent on the World Wide Web cannot survive unless it creates an effectual online marketing strategy. An experienced internet marketing consulting firm has all the required expertise to help their client achieve online success. Heaviside Digital is one such digital marketing consultancy firm whose services have helped many online businesses flourish.

Heaviside Digital provides the following digital marketing services: Digital Marketing Consultancy It is the job of Heaviside Digital to analyze the needs of the current market and then develop a strategy that will help his client achieve its objectives. The company not only analyzes the market demands but also looks for solutions that can be implemented in a timely manner. They provide their customers with customized online solutions which can be used to reach out to the targeted audience.

Search Engine Optimization (SEO) This is the process through which the website is made visible over the World Wide Web. A company needs to choose a proper SEO consultant who can suggest effective measures to make the site noticeable over the internet. Heaviside Digital provides SEO services that help a company to increase the traffic to its website. Keywords or phrases are selected and then they are optimized to increase visibility over the internet. This increases the number of visitors who come to the site and this translates into an increased sales figure.

Affiliate Marketing This is another way of promoting a product or a service on the internet. The company provides its clients with a list of affiliates who will help drive more traffic to the client’s website. Affiliates earn commission for every customer they bring to the business. Thus, digital marketing is an excellent source of earning extra income by simply adding another line of income to a business.

Social Media Marketing This involves the use of social media websites like Twitter, Facebook, and YouTube. A digital marketing consultancy company uses these sites as a platform to disseminate information about a business. It also develops promotional campaigns based on the social media websites to spread the word about the company and its products and services. Consultancies pay attention to each and every aspect of these media in order to promote the business to the right set of target users.

Email Marketing Consultancy With the help of a digital marketing consultancy firm, an internet marketing consultant can improve the email marketing strategies. Consultancies in this field offer effective tips on email marketing and find new ways of increasing response rates. The consultants help the companies in offering personalized emails to the clients. This helps in building an online reputation of the company and also leads to increased sales. This type of marketing consulting is quite expensive than other forms of internet marketing.

Branding or Business Image Development Branding is essential for any business. It is a way of creating a specific image of a company to its customers. This image is conveyed by the name, logo and various colors that are used for marketing purposes. The consultants help in creating a strong brand identity of the business and create a positive perception among customers. A company without a strong and powerful brand image cannot survive for long.

Search Engine Optimization or SEO This is a very important process that plays a vital role for the success of any website. It is an extensive process that helps in improving the visibility of the site in the major search engines like Google, Yahoo and Bing. This internet marketing consultancy company keeps a thorough check on the working of the search engines and makes sure that the ranking of a web site improves with time. It also improves the content of the website and makes it user friendly so that more visitors keep visiting the site and get satisfied with it. The top ranking web sites are preferred by visitors and they eventually recommend the business to others.

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

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Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
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increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

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increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

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increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue