Heaviside Digital

DIGITAL MARKETING

You want to grow your business, but don’t know where to start. We offer affordable marketing solutions that get results.

Find the right marketing plan for your business.

Tired of not seeing a return on your marketing spend?

We provide Google Ad and Facebook Ad services that cover everything you need to start seeing positive ROI.

We’ve worked on hundreds of projects in dozens of industries, and have tons of reviews to back up the quality of our work.

CHECK OUT OUR PREMIUM DIGITAL MARKETING

GOOGLE ADWORDS MANAGEMENT

Note: They call it Google Ads now—but most folks still search for AdWords 🙂

Pay Per Click (PPC) is an incredibly powerful tool for growing your business. It works across all industries and products, from small companies to large. Given how prospects search for products and services today, PPC management is a critical component of your marketing strategy.

The problem is that most small to midsize companies don’t do it correctly, leading to sub-par results or unprofitable campaigns. Chances are you don’t build your own car or home. Unless you’re an expert, the results would be disastrous. AdWords is no different. While Google makes it seem very easy and even offers “help” from their staff, the reality is that AdWords campaigns can rapidly become a failing money pit if not handled with care. Most companies who say “AdWords doesn’t work” have had this experience. Most of the time two basic fixes could have made the difference.

WHY SHOULD I USE ADWORDS MANAGEMENT SERVICES?

There are numerous ways to do it wrong. Fortunately, there is a very clear set of best-practices that drastically minimize your risk and allow a profitable campaign to be built safely.

YOU NEED A LANDING PAGE

This is work focused on making a website more easily readable and accessible to search engines like Google. Much of this is dealing with the actual website code and how well it is optimized, as well as the server environment that the website is hosted in.

Your “page speed” is an example of a metric that is considered here. If you’ve done an automated site audit, most of the “issues” uncovered by those are fixed with technical SEO.

TECHNICAL SEO

This is work focused on the actual content on the website. The primary focus here is what keywords the content is optimized for, and what kind of “user-experience” it provides for site visitors. A typical SEO strategy here is to find the right mix of high-volume (top-of-funnel) and low-volume buyer intent (bottom-of-funnel) keywords to draw in relevant website traffic from organic search.

For local businesses, the marketing strategy includes drawing organic traffic from local search terms, to get top rankings in both “regular” Google searches and “map” results. This is commonly referred to as “Local SEO.”

THE SEARCH ENGINES ARE AGAINST YOU

This is where much of the confusion and controversy exists. Off-site SEO is concerned with links to your site from other websites. You might have heard about white hat SEO vs black hat SEO. This primarily refers to the quality of links your site gets and how you acquire them.

Building links is a tactic that is technically against Google’s search engine rankings guidelines, and if you do so in certain ways Google will penalize your website and potentially even drop you from the search results completely.

WHY

?

We’re a Google Partner digital marketing company with experience managing hundreds of PPC campaigns across many different industries. Chances are we’ve run a successful campaign for a company similar to yours.

Our full-service agency capability also means that we can provide just about any service you need to deploy successful marketing campaigns. Need a landing page built? We have designers and developers that can build it for you, and copywriters that can craft sales copy that converts.

If you want to expand your reach via Facebook Ads or search engine optimization we have dedicated specialists for that too.

OUR PROCESS

Once you sign on as a client we’ll do a deep dive on your AdWords account to see what was done before. We’ll check out the campaign setups, ad groups, if the keyword research was on target if negative keywords were deployed properly, and if the overall campaign management looked sound.

We’ll discuss your financial metrics with you—what is your average deal size? Customer lifetime value? Gross margin? We’re going to find out what your acceptable cost per sale is and make sure your AdWords campaigns are hitting ROI targets.

CASE STUDIES

GOOGLE ADS MANAGEMENT

FACEBOOK ADS MANAGEMENT

Facebook Ads can be a great tool for small business owners to reach new customers. But be wary—if you have not tried Facebook advertising before, it’s a very different ad model. You can run up a huge ad spend bill with no results to show for it if you’re not careful. As with all digital marketing today, your best bet is to work with an experienced company with a track record of delivering a return on investment.

IS THIS JUST HAVING A SOCIAL MEDIA MARKETING STRATEGY?

Facebook Ads is part of your overall social media strategy. Posting and sharing content would be another part. Both are important, but are very different—and they are often confused.

Depending on your business, your customers may or may not be looking to engage with you on social media. Some companies may find potential customers by building brand awareness through posts of other content. However, Facebook frequently changes their newsfeed algorithms and getting any traction with Facebook is more and more a pay-to-play environment similar to other PPC platforms like Google AdWords (now Google Ads).

WHAT DO I NEED TO GET STARTED

The first thing you need is a professional Facebook page set up along with an ads account. You’re also going to need to have a payment method for ad spend to set up in your Facebook Business Manager. Finally, you’ll need to have the Facebook pixel installed on your website. This will allow you to set up some types of “custom audiences” to enable you to reach your target audience and track overall campaign performance.

WHY SHOULD I USE FACEBOOK AD MANAGEMENT SERVICES?

You should hire Facebook marketing experts for the same reason you don’t install your own roof (unless you’re a roofer). Unless you have the know how to create successful campaigns and have experience running social ads, chances are you’re not going to do it well.

Creating Facebook ad campaigns requires significant expertise you likely will not have in-house. Ad creation involves knowing where to start with image ads or video ads, and how to test them for performance. This involves split-testing ad copy, creating new ads, testing different lookalike audiences, breaking off successful ads into new ad sets, and much more. Your Facebook Ads manager must be adept in all of these things.

CASE STUDIES

FACEBOOK AD EXAMPLES

CHECK OUT OUR FACEBOOK ADS MANAGEMENT

38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

0 %
Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

0 %
Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

0 %
The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

0 %
Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

0 %
The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

0 %
Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue