Let’s walk through the process with examples.
Google reveals a lot of information about how they think keywords relate to each other. You can use this information to help build super-topical content that is engineered to rank well and capture as much keyword space as possible.
Each gig level covers a certain number of content pieces - and for each one, we’re going to use one primary keyword and build out the related keyword cluster for you.
This includes the keywords Google thinks are related to your keyword, the keywords that are related to the most relevant of those keywords, and the supporting keywords and queries that provide topical context around that keyword.
Here’s part of an example:
The actual document goes down to row 85! For each primary keyword, we’re giving 8 secondary keywords and five topical keywords. Then we’re taking two of those secondary keywords and finding 8 more keywords under each one of those. That’s around 30 additional keywords for each primary keyword.
Finally, for each page we’re going to give you a content brief designed to help you write content that is engineered to rank.
We run the keyword through a content tool that scores the top 20 ranked pages. This gives us a baseline set of metrics, keywords, and keyword densities to guide writing.
Then we take the keyword cluster document and use it as a guide to frame out the outline structure of the content piece. The end result is something like this:
Using this brief as a guide, we will write your content with confidence that it’s going to be set up right to rank for your main keyword and the secondary and long-tail keywords that go along with it.