Heaviside Digital Case Study

Thomas and Dustin's Asphalt Grew Paid Leads 92% While CPL Dropped 44%

Asphalt Paving · Local Service Area

Paid Leads25 → 48
Cost/Lead$136.35 → $76.72
GBP Calls6 → 26
Organic Clicks157 → 330
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The Challenge

The account needed more estimate opportunities without allowing paid traffic costs to run away.

Industry

Asphalt Paving

Location

Local Service Area

Services

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Thomas and Dustin's Asphalt Grew Paid Leads 92% While CPL Dropped 44% | Heaviside Digital Case Study