Heaviside Digital Case Study
Thomas and Dustin's Asphalt Grew Paid Leads From 25 to 48 While CPL Dropped 44%
Asphalt Paving · Villa Ridge, MO
Delivered by our paving team, Paving Marketers
Paid Leads25 → 48
Cost/Lead$136.35 → $76.72
Click-to-call from Google6 → 26
Organic Clicks157 → 330
Google Ads ManagementSEOGoogle Business Profile
The Challenge
The account needed more estimate opportunities without allowing paid traffic costs to run away.
Industry
Asphalt Paving
Location
Villa Ridge, MO
Services
Google Ads ManagementSEOGoogle Business Profile
What we worked on
Heaviside Digital tightened paid search and supported it with local and organic search work.
What we measured
Paid leads, CPL, click-to-call from Google, and organic clicks were measured against the full previous quarter.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
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