Heaviside Digital Case Study
Paved Assets: Click-to-call from Google Up 61%
Asphalt Paving · Raleigh, NC
Delivered by our paving team, Paving Marketers
Click-to-call from Google31 → 50
Organic Clicks174 → 234
Website Sessions1,625 → 2,012
SEOGoogle Business ProfileWebsite Optimization
The Challenge
Paved Assets needed stronger local search activity and more searchers reaching the website.
Industry
Asphalt Paving
Location
Raleigh, NC
Services
SEOGoogle Business ProfileWebsite Optimization
What we worked on
Heaviside Digital focused on GBP engagement, organic search, and the website path after the click.
What we measured
GBP, GSC, and GA4 were compared against the full previous quarter.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
Want to see what this means in your market?
On a free 30-minute Google Meet call, Jason will discuss your market, current advertising and lead follow-up with you. We’ll explain the first change we recommend and what it would cost.