Heaviside Digital Case Study
Hickory Asphalt Paving: Click-to-call from Google Up 148%
Asphalt Paving · Hickory, NC
Delivered by our paving team, Paving Marketers
Click-to-call from Google23 → 57
GBP Web Clicks73 → 149
Organic Clicks203 → 294
Local SEOGoogle Business ProfileSEO
The Challenge
Hickory needed more local search activity turning into calls and website visits.
Industry
Asphalt Paving
Location
Hickory, NC
Services
Local SEOGoogle Business ProfileSEO
What we worked on
Heaviside Digital focused on Google Business Profile and organic search as practical lead sources for paving demand.
What we measured
GBP and GSC activity were measured against the full previous quarter.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
Want to see what this means in your market?
On a free 30-minute Google Meet call, Jason will discuss your market, current advertising and lead follow-up with you. We’ll explain the first change we recommend and what it would cost.