Heaviside Digital Case Study
Got Paving Grew Paid Leads 89% While CPL Dropped 25%
Asphalt Paving · Severn, MD
Delivered by our paving team, Paving Marketers
Paid Leads66 → 125
Cost/Lead$101.42 → $75.95
Click-to-call from Google9 → 28
Organic Clicks198 → 330
Google Ads ManagementLocal SEOGoogle Business Profile
The Challenge
Got Paving needed more lead volume without simply buying more expensive traffic.
Industry
Asphalt Paving
Location
Severn, MD
Services
Google Ads ManagementLocal SEOGoogle Business Profile
What we worked on
Heaviside Digital kept the account focused on the searches and service areas most likely to turn into paving estimates.
What we measured
Google Ads, GBP, GSC, and GA4 were measured against the full previous quarter.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
Want to see what this means in your market?
On a free 30-minute Google Meet call, Jason will discuss your market, current advertising and lead follow-up with you. We’ll explain the first change we recommend and what it would cost.