Heaviside Digital Case Study
Get It Done Paving: Click-to-call from Google Rose From 18 to 118
Asphalt Paving · Wisconsin Dells, WI
Delivered by our paving team, Paving Marketers
The Challenge
Over winter 2025–26, the call button on Get It Done's Google listing was tapped 18 times.
Timeline
Client since July 2025
Industry
Asphalt Paving
Location
Wisconsin Dells, WI
Services
From December 3, 2025 to March 2, 2026, the call button on Get It Done's Google listing was tapped 18 times. From March 3 to June 2, 2026, it was tapped 118 times. Website clicks from the listing went from 69 to 322, and organic search clicks from 145 to 502. On May 5, in the middle of that spring, Joe Swartz left our team a voicemail.
What we worked on
Paving Marketers focused on the Google surfaces that drive paving estimates: Maps, Google Business Profile, and organic search.
What we measured
Google Business Profile and Search Console, spring 2026 against the winter before.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
I'm super, super happy. Calls are coming in great. I mean, whatever you guys are doing, keep doing it because things are going really, really, really, really good.
Joe Swartz
Get It Done Paving, voicemail to our team, May 5, 2026
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