Heaviside Digital Case Study
A-Rock Asphalt Grew Organic Clicks 40%
Asphalt Paving · South Jordan, UT
Delivered by our paving team, Paving Marketers
The Challenge
A-Rock needed the account to keep producing qualified search demand, not just broad visibility.
Industry
Asphalt Paving
Location
South Jordan, UT
Services
What we worked on
Heaviside Digital kept the focus on organic clicks, GBP engagement, and the search paths that lead to estimate requests.
What we measured
Search Console and GBP engagement were compared against the full previous quarter.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
Google Business Profile
In 2023: Click-to-call from Google went from about 14 to 101 (Mar–Jul 2023 vs Mar–Jul 2022).
The receipt is A-Rock's Google Business Profile performance report for March to July 2023: 101 calls, up 621.4% on the same months of 2022.
Leads
In 2023: 322 leads from May to July, unique and repeat, as tracked in WhatConverts.
Doug Husbands, A-Rock Asphalt
Watch Doug's full testimonial
Since working with Paving Marketers, our average ticket per job has gone from about $3,800 to over $12,000. We're thrilled with that growth and excited to keep building on it.
Doug Husbands
Owner, A-Rock Asphalt
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