Heaviside Digital

Local Online Marketing Tips For Businesses That Are Locally Owned

What started out as a small search engine optimization company, known for building websites for local customers in Manchester has now developed into a highly successful enterprise that spans across all industries and markets. The core strength of Haidara Ltd lies in being a local online marketing company that provides its services to the local market. They not only have search-engine optimization (SEO) packages to help their customers succeed on the world wide web, but also offer consultancy services that can help the customer achieve greater success through local online marketing strategies. With these SEO and consultancy services in place, Haidara digital marketing provides services in the areas of local online marketing strategy, email marketing and social media marketing. In this article we will take a closer look at the various local SEO and consultancy services provided by Haidara.

As a Manchester-based SEO consultancy and local, online marketing company, Haidara believes that a strong local search engine optimization strategy is essential to the growth of any business. Therefore, they provide search engine optimization in Manchester, UK and also offer other SEO and consultancy services locally. Their range of services available include SEO web design, copywriting and content creation, blog management, social media marketing and local online marketing strategy consulting. All of which are designed to help businesses gain greater visibility and improve online presence through the power of search engines.

One of the services offered by Haidara is optimization social media pages. Through this service, businesses can optimize social media pages and gain more exposure to their target audience. This allows for a higher chance of attracting new clients and drive in more sales. In addition to optimizing social media pages, Haidara provides many other local online marketing services including lead generation, email marketing, local search engine optimization and local PPC campaigns. All of which allow for businesses to be able to expand their business with greater efficiency.

Haidara’s national digital marketing strategy in the UK focuses on creating awareness of local businesses through the power of the Internet. For this digital marketing strategy, local businesses have the option to create an engaging website for their business. Once a website is launched, business owners can benefit from online advertising through local search engines, pay per click campaigns and organic search engine optimization.

By optimizing websites, local business owners can gain exposure to a larger audience. In turn, they increase the odds of their products and services being discovered by potential customers. Haidara SEO professionals offer SEO web design and local, online marketing consultancy services that are designed to improve a local business’s search engine rankings. The Internet has created a revolution in the world of business and technology. This is why local online marketing is so important today.

As mentioned above, Google is the major search engine that many people use. To make sure that your business gets noticed online, you need to submit your website URL to the major search engines. Google is especially useful when it comes to local search results. If you want to be listed on the first page of the Google search results, your website needs to include a keyword-rich title, keyword-rich description and rich content that contain relevant keywords. Google also uses algorithms that determine the relevancy of a website. To make sure that your site is properly optimized, you must hire a professional SEO company.

Another local online marketing program that is beneficial to local businesses is social media. Today, almost everyone uses Facebook, Twitter, LinkedIn, Pinterest or Digg to connect with friends and family. If you are an online marketer, you should definitely consider using social media to spread the word about your products and services. One great way to get social media marketing results for your local business is to run a promotion or contest. When people are looking for a local business, they will automatically look on social media to find it.

It is also helpful if you regularly write review sites or blogs in your area. This will help you build a reputation as an expert in your field. You can easily become known as an expert by providing helpful reviews about local businesses. You may even have people refer your blog or site to their friends. Local online marketing has never been easier and more rewarding, so take advantage of these few guidelines to make sure that you and your business are seen by everyone you can reach!

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

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Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue