Heaviside Digital

3 Options For Your Local Business Internet Marketing Strategy

When it comes to local business internet marketing, your main focus is on reaching out to customers within the local area. You need to draw people into your store and get them to either use your services or shop at your store. You might have begun with more conventional methods, such as billboards, flyers, and radio ads on local radio stations.

But as your business has grown and you have a more varied customer base, you have realized that advertising through conventional methods just isn’t effective any longer. So you have turned to the internet to generate new potential leads. You do this by optimizing your website for better search results. There are several local business internet marketing strategies you can employ to increase the number of leads coming into your store. Here’s how you go about it:

There are several online marketing strategies available for local businesses to take advantage of their digital marketing budget. You can use online directories, social media networks, blogs, and even pay-per-click campaigns to bring people into your store. However, in order to maximize your conversion rates on these strategies, you need to know how your local businesses are doing in the search results. This is where a professional search marketing company comes in handy.

An SEO company is an invaluable resource for any local business looking to capitalize on their local business internet marketing strategy. They will take your company’s brand name, product image, and overall business philosophy, and they will create a campaign that leverages your strengths, while using the latest tools available to them to make sure you don’t fall behind in the search results. For instance, if you sell medical supplies online, you might consider creating a PPC ad for your website. By paying only a small fee, the PPC company will place ads on various popular search engines, as well as in popular local business classified websites. By paying just a fraction of what your competitors are paying for comparable PPC ads, you will get quality traffic that is highly targeted, which translates into potential customers.

There are several major components to a successful local business internet marketing strategy, and the most important is search engine optimization (SEO). Achieving the best search engine ranking possible is essential for your local business to get noticed by visitors and prospects. To do this, however, you have to be ready to pay hundreds or even thousands of dollars to achieve a top spot in search results. Not only will pay this much for ads to be costly in terms of actual money made from clicks, but it will also be frustrating because your business will not benefit at all from the extra advertising that will flood your website. Instead of taking this approach, hire a professional SEO company to create a campaign that will work to help you achieve the long tail keywords that are necessary for your success.

Another great option to consider when it comes to local business internet marketing is creating PPC ads. PPC ads are usually paid for based on how many times a visitor clicks on an advertisement. You will pay a certain amount of money for each click, which will make it very expensive to run these ads. Fortunately, there are great options for PPC ads available, which can be a great option for both the long tail keywords that you are looking for as well as the money that you may have to pay out. By choosing to use PPC advertising, you can guarantee that you will be able to market your local business effectively and at a price that will not put you in debt.

One great way to use PPC advertising is by creating a blog or article to submit to websites that allow them to host free content. For each blog or article that you submit, you can guarantee that your PPC ad will be shown to potential leads in your local area. Not only will this give you more traffic and potential lead, but it will also help you to create better user experience experiences for visitors to your site. By providing a better experience for your potential customers, you will increase the likelihood that they will return and will also become more dedicated to your local business.

Lastly, another great option that you have for your local business internet marketing strategy is the use of email marketing. With email marketing, you will be able to send targeted information to people who are likely interested in what you have to offer. This is a great option because it will allow you to promote your products or services to people who live close to you do not have to spend out a lot of money doing so. These are three great options for your local business and if you take advantage of them, you will be able to make a difference in your company and in how much money you make.

Leave a Comment

Your email address will not be published. Required fields are marked *

38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

0 %
Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

0 %
Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

0 %
The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

0 %
Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

0 %
The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

0 %
Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue