Heaviside Digital

Local Search Engine Optimization – Is Your Local SEO Company a Player in the Sport?

There are several local SEO firms out there in the world. Many of them claim to be the best when it comes to search engine optimization. Yet, if you talk to many SEO experts they will tell you that the real way to do business is to have a solid foundation and work from that foundation. Local SEO is no different than any other type of search engine optimization. The best SEO company should include:

Getting organic traffic from the likes of YouTube and Google is critical to making sure your website is visible to the people that matter most. However, many SEO companies focus primarily on driving highly targeted traffic from the likes of YouTube and Google. Best for conversion Driven Local SEO A local company should focus on getting organic searches from Google. This means making sure that your website appears in the organic search results. When starting a new business, it is tough to locate an SEO firm that specializes in local SEO.

Working with a SEO company who has ties to multiple locales is a major plus for small businesses. For example, Heaviside Digital, in Pennsylvania, has offices in 20 states across the country. The benefit of this is that small businesses can benefit from higher visibility when using a website hosted on a local server. When working with a national search engine optimization company that has ties to multiple locations, they don’t have to worry about how their site will appear within various geographies. Hiring a small SEO company can benefit your local business because of higher visibility and more conversions.

The next way that a multi-location local SEO company benefits your small businesses is with social media. Social media has significantly increased its influence on search engine optimization because of its user-friendliness and accessibility. Small business owners can use their blogs and Twitter accounts to get the word out about their products and services. In fact, many experts recommend that small businesses begin posting blogs about their products and services on local social media sites to draw attention to them.

When searching for a local company to work with, ask about their use of local search engine optimization. You want to make sure that they rank well for local results in the major search engines such as Google, Yahoo, Bing, and MSN. Ask them about the number of local citations in search results and the number of local citations on websites other than Google Places. This will help you to understand their overall local SEO strategy and whether or not it will benefit your company.

Finally, the final way that a multi-location local SEO expert can benefit your small business is through micro moments. Micro moments are anything worth watching in a town, city, or area. For example, local companies like yours might have a local shop or restaurant that excels at something. Ask them if they have a blog about the restaurant or what’s special about it. You may then discover that your company’s website isn’t even visible in the first page of Google because the search engine optimization professionals made it invisible. If you take advantage of the little things, such as a great meal or a great place to eat, they will give your local search results the boost that they need to be noticed.

If your company has great local search engine optimization, your website will rise to the top of the rankings in Google and other popular search engines. This will lead to an increase in traffic, new client contacts, and a better bottom line. Of course, even the best local companies won’t be able to survive without customers. So ask your client list includes current customers if they would be interested in hearing about your new product or service.

The bottom line is this: local SEO is a critical part of your business’ success. When you optimize your site for optimizing in local Google and other major search engines, you’re taking advantage of a marketing tool that gives you the best possible odds of success. Take the time to learn about these tools and how they work. Then make sure your social media strategy, client list, and websites are optimized for Google Places, Google Maps, and other major search engines. This will give you the best possible chance at making sure you get seen by potential customers, clients, and other business owners when they’re ready to buy.

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

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Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue