Heaviside Digital

How Much Should Digital Marketing Cost?

Digital marketing costs are all over the map – from suspiciously cheap to outrageously expensive. So, how much should digital marketing cost?

In this blog post (and the accompanying video below), we unpack the key elements of digital marketing cost and why choosing the right marketing partner is more critical than ever.


Digital Marketing Cost: Quality vs. Cost

A common misconception in the marketing industry is the belief that quality marketing services can be acquired at rock-bottom prices. A conversation with a sales rep recently uncovered a competitor offering services for as low as $400 a month. It’s not hostile to simply respond: “Good luck.”

The truth is quality marketing services come at a price. Low-cost providers may either not deliver the necessary services for success or cut corners by outsourcing work overseas at significantly lower rates. When you consider the digital marketing landscape, you’ll realize it’s a multifaceted field. It encompasses various aspects, from web development and SEO to pay-per-click advertising and social media management. Each of these elements demands a unique skill set and time investment. Therefore, if you expect tangible results from your marketing efforts, you must be prepared to invest appropriately. That means your digital marketing cost for garage door companies will be higher if you want better results.

Labor Costs

In marketing, people are your greatest asset. Well-run marketing agencies allocate a significant portion of their revenue to cover labor costs. This includes not just the technical workers responsible for executing marketing strategies but also skilled managers who ensure that the various teams within the agency work in harmony.

If a marketing company fails to charge enough to cover these expenses and maintain healthy profit margins, they’ll be unable to deliver quality service. Marketing isn’t just about executing specific tasks; it’s about the expertise, experience, and dedication of the people behind the scenes.

You Get What You Pay For

The adage “You get what you pay for” rings true in marketing. Be cautious if a company offers services at a meager cost and promises exceptional results. There’s a high likelihood that they might not fully comprehend how to deliver services effectively or set sustainable prices. In some cases, they may prioritize financial gains over client success.

When choosing a marketing partner, don’t base your decision solely on price. The cheapest option may seem attractive initially, but it can cost you more in the long run. You might miss out on valuable opportunities and endure frustration when the cheaper agency fails to deliver the expected results.

The Real Costs

Your business should be prepared to spend anywhere from $1,600 to $2,500 a month for a comprehensive marketing program. However, the actual cost can vary significantly based on the specific services included in the package.

It may seem steep, especially for small businesses or startups with limited budgets. However, it’s essential to realize that cutting corners on pricing can lead to subpar results, hampering your long-term success. Low-cost marketing services may not deliver the depth and quality required to achieve your marketing objectives effectively.

How Much Should Digital Marketing Cost?

Digital Marketing Cost: A Comprehensive Approach

In the world of digital marketing, there isn’t a one-size-fits-all solution. The specific marketing needs of a business can vary significantly based on its industry, target audience, and goals. Consequently, marketing agencies offer various services to cater to this diversity.

While some agencies specialize in specific aspects of digital marketing, such as paid social media advertising, others take a more comprehensive approach. Heaviside Digital falls into the latter category, providing clients with a full suite of services encompassing website development, SEO, Google Maps optimization, and pay-per-click management, including Google, Yelp, and Facebook ads. You can find more about what we provide here.

This comprehensive approach covers all the essential elements of a successful digital marketing strategy. It provides a holistic solution to businesses looking to establish and strengthen their online presence.

The Importance of Expertise

Choosing the right marketing partner isn’t just about the services they offer; it’s also about their expertise and experience. Digital marketing is a dynamic field that evolves continuously, and success requires a deep understanding of the latest trends, technologies, and best practices.

Experienced agencies have seen the evolution of digital marketing and have adapted to the changing landscape. They understand what works and doesn’t and use this knowledge to benefit their clients.

Selecting a Partner Based on Value

Ultimately, deciding which marketing agency to partner with should revolve around the value they bring to your business. While cost is important, it should not be the sole deciding factor.

Consider the expertise, experience, and track record of the agency. Look at the results they’ve achieved for other clients. Evaluate their ability to tailor their services to your specific needs. A marketing agency should be a strategic partner that works with you to achieve your goals, not just a vendor that offers standardized solutions.

Avoiding Common Pitfalls

It’s not enough to simply understand the value of marketing services; you also need to avoid the common pitfalls that businesses encounter when looking for marketing assistance.

One common mistake is underestimating the complexities of digital marketing itself. It’s not just about posting on social media or building a website. Each aspect of digital marketing requires specialized skills, and trying to cut costs by opting for a low-priced provider often leads to subpar results.

Another critical issue is the need for skilled managers within a marketing agency. Competent managers must ensure that different teams or departments work together efficiently as a business scales. These managers are not cheap; if an agency doesn’t charge adequately, it can’t afford to hire and retain the necessary managerial talent.

The Long-Term Perspective

It is vital to take a long-term perspective when it comes to marketing. Sustainable, successful marketing strategies require adequate investments. Cutting corners on pricing may lead to initial cost savings, but it often results in lost opportunities, frustration, and, ultimately, a lack of meaningful results.

Business owners and decision-makers should focus on the long-term sustainability of their marketing efforts. A reliable marketing partner will understand the importance of reasonable pricing and its relationship to delivering quality services consistently.

Conclusion

In the ever-evolving world of digital marketing, understanding the true digital marketing cost is essential. By recognizing the value of your marketing investment and selecting partners based on expertise rather than price, you can set your business on the path to sustainable success.

The next time you consider hiring a marketing agency, remember that you’re not just paying for services – you’re investing in the success and growth of your business. High-quality marketing services may come with a higher price tag, but they also come with the promise of tangible results and long-term sustainability. So, when it comes to digital marketing cost, think beyond cost and focus on the value and expertise a marketing agency brings to the table. Your business’s future success may depend on it.

Want to become better at marketing your business? Check out these Affordable Web Marketing Tactics.

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

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Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

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increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue