Heaviside Digital

Affordable Web Marketing Tactics That Work

There are many advantages of using Heaviside Digital, but how does it compare to other affordable web marketing companies? In a world where digital media is becoming the norm and website development is essential for any successful business, how can you justify using expensive solutions that could potentially lead to disaster? If you’ve already outsourced your web design needs, or your current designer isn’t up to the task, then there are other options. But how do you make sure you’re getting the best value for money when you choose one over another? The solution is simple – comparison.

It’s often the case that businesses will choose an affordable web marketing company based on price alone, without realising that their potential websites may be poorly developed or feature cookie cutter websites which won’t attract the type of customers they wish to have. With so much competition existing online, your website needs to stand out from the crowd in order to be successful. To make sure you’re receiving the best possible service and the best return for your website investment, you should take the time to compare the various options available.

Heavyside Digital is experts in affordable web marketing. They are constantly improving their services so you can ensure your website always receives the best possible service and response. There are many different aspects to developing an affordable web marketing campaign – including SEO (search engine optimisation), social media marketing, video production and more – so it’s important that you are given the chance to get expert advice and help with all of these services.

When it comes to SEO, some companies may offer the service for a premium, but it doesn’t have to mean paying a lot for your website. Many optimised websites for popular search engines such as Google can be seen as excellent value for money. A good SEO company will take the time to analyze your current website and identify the key elements that make your site more successful, so that you get the best overall results.

Social media marketing is an excellent way for you to market your site and drive traffic to it. The trick with social media marketing is making it fun! This is easier said than done though, so if you don’t feel your social media marketing skills are up to scratch, there are plenty of others out there who can help. There are many great video production and marketing companies out there who can help you create professional videos and get your message out there. If you keep your content interesting, engaging and informative, you’ll soon begin to notice a noticeable difference in the number of people who visit your site.

Once you have developed an interesting and useful website, it’s always a good idea to update it regularly. You can use an online service like GetAFreelancer to design and market a blog or site – even if you aren’t comfortable doing the technical stuff yourself. These affordable web design companies will do everything from web hosting to website creation – all at an affordable cost. You can use the Internet to reach an entire new audience! You’ll be able to reach more potential buyers and find more customers if you start marketing and promoting your website more effectively. If you have a great product that people need, the sky’s the limit.

Videos are a great tool for marketing your website because they offer such an effective way to reach prospects. In fact, research shows that web video promotion is now one of the most powerful methods when it comes to getting potential customers to a website. Using videos to advertise online is by far one of the most effective and affordable methods for attracting business. So get to work and make your site as efficient as possible.

All of these techniques are great ways to improve your online presence and increase your revenue. Of course, affordable web marketing is just one aspect of a great online marketing campaign. You’ll still need to hire someone to design your site and write your content for you. But using affordable web marketing solutions alone can go a long way toward improving your site’s performance. As you learn more about Internet marketing in general, you’ll find that it really does make a lot of sense to consider adding some affordable web marketing strategies into your marketing mix.

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

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Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue