Heaviside Digital

Concerned About Your Google Reviews Disappearing?

Have you seen your Google reviews disappearing without any explanation?

In this blog post and accompanying video, we dive into the reasons behind this rising challenge and what you can do about it. If you’ve experienced review removals or have concerns about your Google Business reviews, read on to get the answers you need.

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Why Are Google Reviews Disappearing?

There is a significant development in the world of online reviews, particularly on Google. The platform is undergoing a review shake-up in order to combat review spam. However, this cleanup effort is not without its challenges, as it’s also inadvertently causing legitimate Google reviews to disappear.

The Importance of Google Reviews

Google reviews have always played a vital role in the online visibility and reputation of businesses. Experience has shown that reviews are the number one factor influencing visibility in maps. In an era where consumers heavily rely on online reviews to make informed decisions, businesses need to adapt to these changes to maintain a strong presence.

What’s the Problem?

The current review shake-up is both good news and bad news. We can all agree that when fake Google reviews disappear, it’s a good thing. If one of your competitors has more reviews than you, but they aren’t real, wouldn’t you want them removed so your real reviews can shine through?

The bad news is that we’re also seeing legitimate Google reviews disappear along with the low-quality, spammy, and fake ones. With Google placing increased importance on reviews for map visibility, this poses a significant challenge for businesses aiming to maintain or enhance their online presence.

Impacts on Business Visibility

In local businesses, particularly those serving a specific geographic area, visibility in the map pack is paramount. The map pack, which displays businesses related to a user’s query, heavily relies on the quantity and quality of reviews. The current changes mean that if your authentic reviews are removed, it could drop your business in the map rankings.

Here’s how it works: When someone searches for something like “furnace repair near me” Google will recognize that and show them HVAC companies in their geographic area. It will also rank the results based on 3 things: reviews, the number of reviews, and the quality of reviews. If you were looking at that, who would you call? The HVAC company with the most and best reviews.

What Your Business Can Do

Our team has conducted tests with our customers, and the results are clear: a steady stream of reviews can transform a weak or average map presence into a strong one. The correlation between positive reviews and increased phone calls is undeniable. It’s not just about visibility; it’s about the positive feedback loop that comes with consistent and positive reviews.

The key takeaway for your small door business is clear: you must get legitimate reviews. It’s not optional; it’s integral, so it must be incorporated into your customer processes. Whether using customer management software or specific platforms, there are countless ways to encourage and collect reviews. They all have one thing in common: the responsibility lies in both implementing a review strategy and consistently enforcing it with your team.

Conclusion

As Google continues to refine its review platform, your business needs to adapt and prioritize authentic reviews. In a landscape where online presence is synonymous with success, navigating the evolving terrain of Google reviews is crucial. By making reviews an integral part of your business processes, you not only adapt to the current changes but also set the stage for long-term success in an era where Google has become the modern Yellow Pages.

Have you gotten calls from Google reps about your Google Business Profile? Read this blog to learn how you should respond: Should You Talk to the Google and Facebook Reps?

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ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape
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PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.
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GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.
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BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​
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F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.
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VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

installations at $1.27 per install in just 9 days.
0 APP

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

increase in organic traffic
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increase in ecommerce transactions​
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increase in lead form completions
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RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

increase in organic traffic
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Increased inbound inquiries
0 %
(high-value) sales
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BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

increase in organic traffic​
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increase in ecommerce transactions​
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increase in revenue
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