Heaviside Digital

Should You Talk to the Google and Facebook Reps?

Have you gotten those calls from Google and Facebook reps about your electrician business? They have a lot to say about maximizing their platforms and making it seem like they’re the only ones who can help you do it.

In this blog post (and the accompanying video), we discuss what these reps can and cannot do for your electrician business. Check it out it before you speak to them again to know exactly how to respond.

Subscribe to our YouTube channel for more marketing tips for your small business.

Getting Calls from Google and Facebook Reps

Getting unsolicited calls from Google and Facebook marketing representatives is a common experience for many businesses. We get them regularly, too, since we run social media accounts for our clients.

While getting these calls can be annoying, they can also be quite problematic.

For starters, these reps are usually not direct Google or Facebook employees but third-party contractors. Rather than being forthcoming with that information, they usually speak as if they work directly for these companies and have insider information. To be clear, they don’t.

Another problem is that they come in guns blazing, telling you everything you’re doing wrong and criticizing your current strategy. It’s easy to get swept up in the narrative and begin to hope they can fix it. After all, it’s Google and Facebook – they wouldn’t lie, right?

Who Do Google and Facebook Reps Work  For?

The first thing you need to know is who these reps work for. Follow the money, and you’ll find their motivation.

So, who do they work for? Google and Facebook. That means they’re not here to help you succeed; they’re here to grow Google and Facebook’s advertising revenue, often at your expense.

Now, if these Google and Facebook reps offered valuable insights or genuinely helpful advice, we would welcome their advice. Unfortunately, that’s not the case. In our experience, these individuals are not the experts they claim to be. They’re often confident in giving advice that’s both wrong and counterproductive.

Here’s the scoop: Google and Facebook reps are not trained to benefit you but to benefit the platforms. They want to increase your advertising spend, whether or not it’s the right move for your business.

Google’s Game

Google has been making it increasingly difficult for advertisers to achieve good results. One prime example is the removal of exact-match keywords. Previously, you could fine-tune your ads for specific keywords, but now, Google decides what it considers relevant without informing you.

The metrics they provide, like “account health,” are often just a guise to convince you to trust them with your ad spend. This might work for big budgets, but it’s a tough pill to swallow for those of us with more modest spending.

Now, I want to be fair. What Google suggests might work if you’re a big spender, dropping $25,000 per month on ads. However, for those of us with more modest budgets, their optimizations can do more harm than good.

Facebook’s Fumble

Facebook used to be a goldmine for targeted ads with detailed demographics. However, they pulled the rug out from under us, citing concerns about the misuse of targeting data. The result? Black box targeting and a significant reduction in ad targeting options.

Again, these changes might not bother you much if you spend big bucks. But it’s a struggle for smaller budgets to make these algorithms work in your favor.

You Make The Call

When those Google and Facebook reps call, claiming they want to help, think twice. Despite their well-intentioned facade, the results never align with their promises. Accepting their recommendations often leads to worse campaign performance and higher ad spending.

These folks are not your allies; they’re here to increase the platforms’ revenue, not yours. Unless you’re eager to part with more of your hard-earned cash, steer clear of those calls. Your business deserves better than becoming another pawn in the game of Google and Facebook.

What you really need is someone who works for you, like Heaviside Digital. Our proven system prioritizes your business’s interests and drives powerful results.

If you want  to learn more about advertising budgets for your business, then check out this recent blog post: Setting a Successful Marketing Budget

Leave a Comment

Your email address will not be published. Required fields are marked *

38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

0 %
Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

0 %
Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

0 %
The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

0 %
Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

0 %
The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

0 %
Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue