Heaviside Digital

3 Ways You Can Generate More Leads on the Internet

While the internet constantly evolves, there are still 3 sure-fire things you can do that will generate more leads for your small business.

In this blog post and accompanying video, you’ll learn how to leverage Google Maps, Google ads, and organic SEO to generate more leads and see better results online. Start implementing these strategies today and watch your business soar online!

Subscribe to our YouTube channel to learn more ways to maximize your internet presence.

In the ever-evolving landscape of the internet, the competition for businesses is fierce. Every small business out there is trying to get their name before the same pool of potential customers. So how can stand out in such a competitive landscape? There are three specific areas that you need to focus on in order to harness the power of the web to stand out and generate more leads.

1. Get Google Maps to Generate More Leads

The first and foremost area to focus on is Google Maps. This is where many people begin searching for local services, even if they don’t know it.

When someone searches for a specific service or product and uses a term like “near me,” Google identifies their location and generates results with a map and reviews. If you want to win that lead, your business needs to be one of the first ones they see in those results. Positive reviews and accurate information can significantly impact that ranking and a potential customer’s decision-making process.

The importance of positive reviews and a prominent presence on Google Maps cannot be overstated. Consumers increasingly rely on these listings to make informed decisions about the businesses they choose to engage with. So, make sure you are right on Google Maps first.

2. Try Google Ads to Generate More Leads

The second area to focus on is Google Ads. This is where your visibility most clearly translates into leads.

Google is the number one search engine on the internet, making it a powerhouse that can provide invaluable opportunities for your business to showcase its products and services. Local service ads and the coveted Google Guarantee (where applicable) can increase your visibility when people search for services.

Do not underestimate the power of Google Ads, not only for direct lead generation but also for the potential visibility it provides to those who may find your organic SEO listing later.

The key to success in Google Ads lies in a clear strategy that involves proper planning, execution, and adjustments. Proper testing, tracking, and adherence to key performance indicators (KPIs) are essential. Google Ads has propelled countless businesses to success, making it a vital channel for any small business looking to thrive online.

3. Use Organic SEO to Generate More Leads

The third and final area to focus on is your organic SEO (search engine optimization). This is the slower but time-tested standard.

While Google Maps and Ads offer immediate visibility, the importance of organic SEO cannot be ignored. Organic SEO comes into play below the ads and maps, providing long-term benefits. This is the traditional battlefield for national entities and brands that are not confined to a specific region. Companies like this receive a barrage of emails promising SEO solutions.

Organic SEO is still important for local businesses, but it will take longer to show results. This means playing the long game and investing more over time. That’s why most local businesses, especially those with limited budgets, should prioritize this last and the immediate impact channels first.

Conclusion

In conclusion, generating more leads on the internet involves strategically focusing on these three crucial areas: Google Ads, Google Maps, and Organic SEO. By understanding each channel’s unique advantages and tailoring your approach accordingly, you can position your business for success in the digital realm. Remember, it’s not just about being on the internet; it’s about winning on the internet.

Google has been making some changes and it could impact your business visibility. Learn if you’ve been impacted and what to do here: Concerned About Your Google Reviews Disappearing?

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

0 %
Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue