Heaviside Digital

2024 Small Business Trends: 5 Things to Master

Buckle up, hustlers! These 2024 small business trends are bringing changes that you need to know about. Since 99.9% of all businesses in the US are small businesses, these trends matter to all of us!

Inflation and the siren song of financial freedom are fueling an entrepreneurial firestorm that will continue this year. But hold on, fellow go-getters – 2024 won’t be a cakewalk. It’s a year bursting with both exciting opportunities and potential roadblocks. To navigate this dynamic landscape, you need insider intel on the top trends shaping the small business world. So, grab your metaphorical coffee (or kombucha, no judgment!), and let’s dive into the 5 big trends you need to master to keep your business thriving in the coming year.

The Top 2024 Small Business Trends

1. AI: Your New Digital Sidekick

Think AI is just for Silicon Valley giants? Think again! In 2024, smart AI tools are becoming increasingly accessible to small businesses. Embrace them to automate mundane tasks, analyze customer data, and gain valuable insights to inform your decisions. But remember, AI is your sidekick, not your replacement. Don’t lose sight of the human touch that keeps customer connections genuine.

The best way to think about AI is like an intern. They can give you a really good first draft and do some more redundant tasks. At the same time, you would always check their work before publishing it in order to make sure it was accurate and sounded like you. Approach it this way, and you’ll find the way to navigating this 2024 small business trend successfully.

2. Customers are Kings (and Queens, and Emperors)

In the age of experience-driven commerce, your customers are royalty. Cater to their every whim! Make their journeys seamless and personalized, whether they are browsing your website or interacting with your team. This is where another place where the marriage of technology and humanity comes in clutch.

Be present on the platforms they frequent, anticipate their needs, and make them feel like the stars of your business show.

The great news is that when you get this right, you gain an advocate for your business. The best marketing is still user-generated (word-of-mouth, reviews, social posts, etc.), so when you turn a customer into a raving fan, you get a major boost to your brand. Don’t leave this to chance, plan it out and be intentional.

3. Green is More Than Just a Color

Sustainability is no longer an optional side quest – it’s a mandatory storyline in 2024. Consumers are increasingly eco-conscious, and businesses that demonstrate a commitment to the planet will win their hearts and wallets. Reduce your carbon footprint, source ethically, and shout your eco-credentials from the rooftops.

A word of caution here: customers can tell when you’re virtue signaling and it could really hurt your brand. Simply saying you’re “going green” isn’t enough. Show your customers the specific data and information about your initiatives. You might also consider partnering with organizations that have a strong track record of environmental commitment to lend credibility to your claim.

4. Build Your Digital Fort Knox

Data breaches are scarier than a haunted house on Halloween. In 2024, cybersecurity is more important than ever. Invest in robust security measures, educate your team on cyber threats, and treat customer data like the crown jewels. Prevention is key, so make sure your digital fortress is impregnable.

Remember, cybersecurity is not a one-time fix – it’s an ongoing process. By incorporating these strategies into your overall security posture, you can significantly reduce your risk of falling victim to a cyberattack and protect your business’s valuable data and reputation.

5. Talent: Your Most Valuable Asset

Attracting and retaining top talent is like finding a unicorn in a field of glitter (too much?). In 2024, the war for talent will only intensify, so up your game! Offer competitive benefits, flexible work options, and a culture of appreciation. Remember, happy employees are productive employees, and their well-being is your bottom line.

If you’re worried about the additional costs of these measures, remember this: the cost of retention is always lower than the cost of recruitment. You simply cannot afford to lose great people, so fight hard to keep them!

Conclusion: Knowledge is Your Best Weapon

So, there you have it, business warriors: the 2024 small business trends! It might be a wild ride, but armed with this knowledge, you’re equipped to not just survive but thrive this year. Embrace AI, prioritize customer experience, champion sustainability, fortify your digital defenses, and nurture your human resources. With these superpowers at your disposal, your small business will be poised to conquer the year and beyond!

And above all, remember this: you’re the captain of your own ship. These trends are like the wind, but you’re the one with your hand on the steering wheel. If you do this well, you can navigate greater success this year than ever before. Now, go forth and conquer, fellow entrepreneurs!

Are you ready for all that 2024 has to offer? Book a FREE call with one of our marketing experts, and we’ll build you a custom plan to help you generate more leads, sales, and profits. (Did we mention it’s free?)

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

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Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
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increase in ecommerce transactions​
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increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

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increase in organic traffic
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(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

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increase in organic traffic​
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increase in ecommerce transactions​
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increase in revenue