Heaviside Digital

Best Practices in Small Business Website Design Project

Before a company can have its own small business website design, it must have first established the basic requirements needed for creating a quality website. These necessities include the right web developer and the right web hosting service. A good web developer should be someone who has created websites for large companies and not for a small business that is just starting out. Hiring the right person will ensure that the website is easy to use and that the website will be able to accommodate all the various users that will be accessing the website.

An effective small business website design greatly helps small businesses. First, it acts as a primary source of information for potential customers. Second, such websites serve as online advertisements. Third, such websites are used to do real business with customers such as online shops. Therefore, small businesses must have their own web development team to take care of these three essential requirements.

There are many web developers around, so it is important for small businesses to find the best small business website design developers near them. Most of the time, they can use search engines to find such developers. However, since some search engines have a lot of listings on the first page, small businesses will need to look at more than just one search engine. They may also be able to use referrals from friends or other businesses in order to find the best web developers and designers near them.

The second requirement for small businesses is to consider the use of colors. Some of the businesses that create websites do not think about colors when it comes to their small business website design. This means that most of their websites will look bland and boring. Bright colors are great because they attract more attention, but when a small business chooses bright colors, it will only cause visitors to flock to their websites thinking that the business does not care about colors. So, instead of bright colors, small businesses should use more soothing colors such as earth tones.

The third requirement is to look for small business website examples. Without online store, no business can make money, and therefore, they need to have an online store. However, they should avoid the common mistake that most small businesses do when it comes to their online store design; they choose the wrong color scheme. They should choose colors that go well with each other and with the products they sell. This way, the colors of the store will not clash with each other and the customers will not be distracted when they enter the online store.

The fourth requirement for small businesses is to hire an experienced SEO expert to optimize their websites. A great SEO expert can also improve the visibility of their websites on the top search engines of the world such as Google, Yahoo, and Bing. However, the cost of hiring an expert is very expensive. In order to save money, small business website design can be achieved by hiring a freelance SEO professional who has experience in this field.

The fifth requirement for small business website design project is to make sure that the keywords that are used in their web pages are those that people usually type when searching for the products and services the business offers. Keywords are very important because they help search engines to categorize the web pages and to rank them. For instance, if your business sells fishing rods, then you should include the keywords in your web page title, keywords in the anchor texts of your links, and in the content. Make sure that you do not overdo it with the keywords, otherwise the search engines will penalize you. However, the important thing that you have to remember is that the keywords you have included must be relevant and significant to the products and services that your small business website design project is trying to offer.

The final requirement is related to the content on your websites. It should be informative, but at the same time, it should be interesting and easy to read. In addition, the text on your websites should be properly formatted and should be written in the most appropriate way possible. This also helps in getting high ranking from search engines. Therefore, it is best practices to hire a small business website design firm that can provide you with best practices in SEO and web development.

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

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Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
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increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

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increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

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increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue