First, we’re going to assess your target keywords and make sure they are the best choices for the pages you want us to focus on.
We may recommend alternative keywords based on the difficulty for ranking for the ones you provide.
Once we’ve settled on the right keywords - we begin our assessment. There are over 500 known or suspected ranking factors that Google uses to decide which pages to show in the results. It’s not feasible to optimize for all of them, and even if you tried, some are contradictory.
Google also does not directly tell us which ones matter for a certain keyword query.
However - they do give us the results, and thanks to math we can determine from them which of the factors are statistically most likely to be relevant.
We run the statistical analysis - and based on the results, make specific recommendations regarding what needs to be optimized to compete with those top pages.
After we run our analysis, we’re going to end up with a spreadsheet that looks like this:
We’ll send these over to you for review - and if they look good to you, we’ll go ahead and make the changes on your website for you (up to 10 per page).