Google Ads That Generate $15K+ Jobs, Not Tire-Kickers
DIY Google Ads bleed money on low-value clicks. We target the searches that lead to local lead generation and high-intent campaigns—not low-quality clicks.
Audit My Ad SpendWhy Your Google Ads Are Burning Money
Google makes it easy to spend money on ads. They don't make it easy to spend money profitably. Without expertise, you're funding Google's bottom line, not yours.
Generic Agencies
- Bidding on broad keywords like "marketing agency"
- Showing ads to everyone in your metro
- No negative keywords (paying for DIY searches)
- Sending traffic to your homepage
Heaviside Digital
- Targeting high-intent phrases like "local SEO agency cost"
- Geo-targeting profitable zip codes only
- Extensive negative keyword lists blocking waste
- Service-specific landing pages that convert
The Profitable PPC Framework
We engineer campaigns designed for one metric: profitable jobs booked.
Keyword Architecture
We build campaigns around high-value services—local lead generation and high-intent campaigns. Not cheap repairs that don't cover your truck roll.
Geographic Strategy
We analyze your best customers and target similar zip codes. Why pay to reach areas that don't convert?
Negative Keyword Defense
We build extensive lists blocking "DIY," "how to," "cheap," and hundreds of other waste triggers. Your budget goes to buyers, not browsers.
Conversion Optimization
Every click lands on a page designed to convert. Call tracking, form tracking, and continuous optimization based on what actually books jobs.
Frequently Asked Questions
Common questions about this service
How much should I spend on Google Ads?+
It depends on your market and goals. Most contractors start at $1,500-3,000/month. We'll recommend a budget based on your service area competition and target job types.
How long until I see results?+
You'll see leads within the first week. Campaigns typically optimize over 30-60 days as we gather data on what converts best in your market.
What if the leads are low quality?+
We continuously refine targeting and negative keywords to improve lead quality. Call tracking lets us hear actual calls and adjust accordingly.
Do I need a big budget to compete?+
Not necessarily. Smart targeting beats big budgets. We focus your spend on high-value services and profitable zip codes rather than trying to be everywhere.
The Marketing Accountability Playbook
See how we've helped businesses from local contractors to national brands stop guessing and start measuring. This guide shows you exactly how to tell if your marketing is actually working—and what to do if it isn't.