Heaviside Digital

Internet Marketing For Small Business Ideas That Can Give You A Marketing Boost

The most popular forms of Internet Marketing for small businesses are both a physical store and the virtual store. Some sites offer a simple virtual store setup where visitors can either place an order or even make a purchase without actually stepping into a physical location. There are also sites that offer a combination of both services. These are great solutions for companies that are on the road a lot and want their customers to pay by credit card rather than cash. In some ways, the virtual store is a cross between the physical store and the Internet.

One of the most common methods of small business internet marketing strategy is Facebook. There are literally millions of people on Facebook who are probably potential customers. The problem with this is that it’s often difficult to drive traffic to a website. That’s because many people are on Facebook to socialize, and you have to be one of them in order to draw people into your website.

To draw Facebook traffic, the best thing you can do is become popular. If you do a lot of things that other people would look up to you for, like being a musician or an expert in a certain field, then you can leverage the popularity of your Facebook page to market your products. For example, having a group page on Facebook with plenty of pictures, videos, and other social media features can help your small businesses to get a lot of traffic. You can also use Facebook to promote your small businesses. One way to do this is by creating a fan page on the site and linking your fans to your main website.

YouTube is one of the best places on the web for internet marketing strategies. Many people turn to YouTube first when they need information or want to see a video. You can use Facebook and twitter to promote videos that you create. Just upload them to both social media platforms, and then share them with all your friends. This strategy can draw a lot of attention to your videos, which can lead to a flood of traffic to your website.

Email marketing is another great internet marketing tactic for targeting those that may be interested in your small business information, products, or services. Email marketing is free and effective, so it’s worth your time to consider doing some email promotions. You can simply send out news letters or marketing newsletters on a regular basis to bring in new customers. This strategy is best done with a low budget, because you can choose from a wide variety of options.

YouTube is another of the best websites to incorporate marketing strategies. It’s incredibly easy to create high quality videos that attract viewers. You can also find hundreds of other videos that are similar to yours and make them more visible to those in your target market. To get the most out of YouTube, though, you need to have a video blog. A blog can attract even more visitors by posting up to date information about your products or services.

You can use either email or social media marketing to promote your products. YouTube is good, but you should also have an affiliate program using this medium. Affiliate programs let you promote your own products or services through others, who will pay you a commission for sales you generate. If you’re not familiar with affiliate programs, there are plenty of resources online that can help you learn more about this internet marketing for small business idea.

Internet marketing for small business ideas can really give you a great boost if you plan to do it on a small budget. These ideas are just a few examples of online marketing tactics, small businesses can use to increase their customer base. When it comes to online marketing, the sky is truly the limit!

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

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Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
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increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

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increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

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increase in organic traffic​
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increase in ecommerce transactions​
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increase in revenue