Heaviside Digital

Social Media Management

There is a lot of interest around social media (Facebook, Twitter, etc), but how can it be leveraged by small business owners? How can you actually use social media to grow your small business?

It depends a lot on what niche you are in. Some businesses tend to be more active on social media than others, but there are some commonalities that you should take advantage of.

There are two main things to understand here. First, social media is a huge source of “word of mouth.” If you think about it, where do most conversations happen now? Sure, you still see people in person and chat with them – but far and away most social interaction occurs on these platforms. Potential customers are going to check out your business on there. They might ask their friends for recommendations. They will read your recommendations. In a lot of ways managing this is like managing your reviews – seek out activity here.

Another aspect to consider here is recency – if your last social media post was 2 years ago people may wonder if you are still doing business.

It might seem silly, but for heavy social media consumers activity on the site can signify activity in the “real world.” You want to keep your social media profiles up to date and active for the same reason you update your website footer every year – it tells people you are still active. (You do that, right? If your footer says copyright 2016, put down this book and go change that right now!)

The second main thing to understand about social media is that it has become a huge source of entertainment. The latest statistics indicate that the average social media user spends 2 hours and 23 minutes per day browsing their feeds. Compare this to the numbers from the Q1 2019 Nielsen Total Audience Report about hours spent watching TV per day. People aged 50+ spend about 6.5 hours per day. Those aged 35-49 spent roughly 3.75 hours per day. The 18-34 age group spent just under 2 hours per day.

People under 35 spend more time on social media than they do watching TV. This trend is not likely to reverse – and so your business needs a strategy to be visible there.

We’ll take care of your social media posting for you.

38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

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Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST £0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
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increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

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increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

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increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue