Complete Local SEO

This service is designed to deliver everything you need to take the lead in your local area in the search engines.

If you provide products and/or services to customers in your area - this is the service for you. Dentists, lawyers, plumbers, contractors, and more - if your business shows up in map results, this will get results.

With our first-page guarantee, hundreds of reviews, and territory exclusivity combined with a price no one can beat - we’re confident saying you won’t find a better deal anywhere else.

We have designed the service to be done in two or more phases: the first four months are Phase 1 and months 5 through 7 are Phase 2, which can be completed as many times as are needed.

SERVICES

COMPLETE LOCAL SEO - 1

Complete Local SEO

From: $1,590.00

SKU: HVG-SEO-001-1 Category: COMPLETE LOCAL SEO - 1

Reviews (0)

Reviews

There are no reviews yet.

Be the first to review “Complete Local SEO”

Reviews

topedgetinting

Reviewer

5/5

awesome experience on every level

2 years ago

lindadumpe

Reviewer

5/5

Used them as a white label service and will continue working with them.

2 years ago

kaceypope

Reviewer

5/5

Heaviside was great to work with.

3 years ago

vikingtruckpart

Reviewer

5/5

Very professional Excellent communication

3 years ago

fatihkecelioglu

Reviewer

5/5

I previously purchased their FB ads gig and I was very happy about it. The SEO gig frankly started a bit rough but the CEO Chris is truly dedicated to give a world class service.

3 years ago

Heaviside Complete Local SEO Overview

What We Do - Phase 1

Month 1

Website Refresh or Redesign
Unlimited Website Updates
Bulk citation update and cleanup
Rank Tracking
Science-based SEO Optimization
SEO Basics Checkup
Google My Business optimization
Strategy review + 30 minute call

Month 2

Build citations
Client authority building
Service + City Pages
Schema implementatio

Month 3

Hyperlocal content
Reviews implementation

Month 4

Social platform expansion
Niche support content
Reviews gathering

What We Do - Phase 2

Month 5 (Month 1 of Phase 2)

Core Service
Service + City pages
Blog content

Month 6 (Month 2 of Phase 2)

Core Service
Hyperlocal content
Blog content

Month 7 (Month 3 of Phase 3)

Core Service
Niche support content
Blog content optimization

What we do after phase 2

Overview

This service is designed to deliver everything you need to take the lead in your local area in the search engines.
If you provide products and/or services to customers in your area - this is the service for you. Dentists, lawyers, plumbers, contractors, and more - if your business shows up in map results, this will get results.
With our first-page guarantee, hundreds of reviews, and territory exclusivity combined with a price no one can beat - we’re confident saying you won’t find a better deal anywhere else.
We have designed the service to be done in two or more phases: the first four months are Phase 1 and months 5 through 7 are Phase 2, which can be completed as many times as are needed.

Phase 1: Months 1 through 4

We will go through each month in more detail, but will start with an overview.

One core, critical piece of the service is redesigning and/or refreshing your website. The point of this is to ensure it is structured and built properly to rank well in both the Google Maps and search results. As that is going on, we address several other basic yet critical SEO factors. As the phase progresses we extend the depth and authority of the site as well as assist with other critical factors like reviews and social media signals.

Phase 2: Months 5 through 7

Phase 2 can be repeated as many times as is needed to fill in the maps for your key service(s) and rank organically for those same services in as many cities as is appropriate for you. Each month in phase two has our “core” service plus a different “expansion” service designed to strategically extend your reach in your service area.

Now we’ll go in-depth into each element of the service.

What We Do Phase 1

We’ll go through it month by month, covering new elements as they come up. For the comprehensive list each month, see the charts above.

Month 1

Website Refresh or Redesign

This is not just some lazy template drop - every site we make is a custom design and build on the WordPress platform. We’ll work with you to make the design exactly how you want it, while also building in the factors that matter for ranking well on the maps and in the search engines.

We split this across months 1 and 2 because we find that’s typically how the process works. Sometimes it’s much faster and is entirely completed in month 1, especially if there is very little redesign work involved. In either case, the other work proceeds in parallel to this.
We will launch the new site or move your refreshed one to high-performance, high-quality hosting on Kinsta.

Unlimited Website Updates

If your website is already on WordPress, we’ll set this up right away - otherwise, it will begin with the launch of your website. Any changes or updates you need will be taken care of for you.

Bulk citation update and cleanup

Citations are a special kind of link to your site that Google uses to understand and assess local businesses - and they typically include NAP (Name, Address, and Phone) information. The first thing we do is leverage our partnerships to do a massive cleanup and update of around 140 different citation sites. This alone can often make a huge difference in how you’re performing on the maps.

Rank Tracking

BrightLocal:

Local Viking:

Dashboard Segments:

Science-based SEO Optimization

There are over 500 known or suspected ranking factors that Google uses to decide which pages to show in the results. It’s not feasible to optimize for all of them, and even if you tried, some are contradictory.
Google also does not directly tell us which ones matter for a certain keyword query.

However - they do give us the results, and thanks to math we can determine from them which of the factors are statistically most likely to be relevant.

We run the statistical analysis - and based on the results, make specific recommendations regarding what needs to be optimized to compete with those top pages.
After we run our analysis, we’re going to end up with a spreadsheet that looks like this:

We’ll send these over to you for review - and if they look good to you, we’ll go ahead and make the changes on your website for you.

SEO Basics Checkup

We do some basic setup and checks:

Set Up Google My Business
Set Up Google Search Console
Set Up Google Analytics
Set up Google Data Studio report
Verify correct indexing in GSC
Set Up Bing Webmaster Tools
Verify correct indexing in BWT
Verify Robots.txt
Verify Sitemap.xml

These may seem small, but all can contain some red flags that could hold up progress. We couldn’t call it “Complete SEO” if we didn’t do this stuff!

Google My Business Optimization

We will make sure your Google My Business listing is filled out completely and correctly, including the proper categories that help ensure you show up on the maps.

Strategy Review + 30 Minute Call

This is exactly what it sounds like - you’ll get on a call with our founder to discuss strategy, direction, and anything else you’d like to talk about regarding generating leads from the internet.

Month 2

Build citations

Each month we’re going to continue to build around 10 new citations for you.

Build authority links

We’re also going to build guest post links designed to boost the authority of your site and improve your organic search rankings.

Client authority building

Every month we’re going to issue an SEO-optimized press release on your behalf that helps drive your authority both on the website and as an expert in your niche.This might be an interview with the owner, a how-to-topic, or a case study on a project.

Google My Business posting

This helps keep your website well-ranked in maps and extends its reach.

Service + City Pages

This is a critical piece of getting results. We will take five cities in your service area, and begin to frame out an “Areas Served” area on your website. For each city and main service you have, we will create a dedicated page designed to rank for that keyword combination. So for “your main service + your main city” searches, we’re going to position you to rank number one.

This is where the first page guarantee comes in. Our approach here is so effective we guarantee it. You will rank on page one for multiple combinations of services and cities. Do we guarantee every one? No, but we see 70-80% or more of these pages ranking on page one for the keywords we’re targeting, and that’s what we are guaranteeing we will deliver - and we’ll add extra links and work to the base packages to get you there at no additional cost.

Schema implementation

Structured data or “schema” is critical to ranking success, and will be even more so in the future as Google increasingly relies on it to understand websites and other entities. We’ll implement this correctly for you on your website.

Month 3

Hyperlocal content

This is content designed to teach Google that your website is super-relevant to the area you operate in, and help you rank in a wider area in maps. A good example of this would be a project case study with a Google Map embedded in it.

Reviews implementation

Reviews are absolutely critical to the online success of local businesses. They are a ranking signal in maps, and perhaps more importantly they drive actual clicks and calls from maps results. We’ll help you implement a review-gathering process.

Month 4

Social platform expansion

Social properties - even if you don’t actively use them - are also a very important signal to Google for local businesses. They are similar in effect to citations, and we’ll build out a number of these properties for you.

Niche support content

This is content designed to extend your authority and organic search results generally. This would be more in-depth content about the services you provide, providing very specific details that help Google understand your relevance.

Reviews gathering

Now that you have a review process in place, if appropriate we’ll help you gather additional reviews each month.

What we do - Phase 2

Now that we have worked through the foundational phase of the service, we get to the expansion phase of the service. This phase is designed to continually increase and expand your hold on maps and organic rankings.

Before looking at the individual months, it is helpful to introduce the concept of our “Core Service” in this phase.

COre Services

This is a set of tasks/services that we will do every single month. We have described each of them above, but here is the complete list of what makes up the Core Service: