This service is designed to deliver everything you need to take the lead in your local area in the search engines.
If you provide products and/or services to customers in your area - this is the service for you. Dentists, lawyers, plumbers, contractors, and more - if your business shows up in map results, this will get results.
With our first-page guarantee, hundreds of reviews, and territory exclusivity combined with a price no one can beat - we’re confident saying you won’t find a better deal anywhere else.
We have designed the service to be done in two or more phases: the first four months are Phase 1 and months 5 through 7 are Phase 2, which can be completed as many times as are needed.
Phase 1: Months 1 through 4
We will go through each month in more detail, but will start with an overview.
One core, critical piece of the service is redesigning and/or refreshing your website. The point of this is to ensure it is structured and built properly to rank well in both the Google Maps and search results. As that is going on, we address several other basic yet critical SEO factors. As the phase progresses we extend the depth and authority of the site as well as assist with other critical factors like reviews and social media signals.
Phase 2 can be repeated as many times as is needed to fill in the maps for your key service(s) and rank organically for those same services in as many cities as is appropriate for you. Each month in phase two has our “core” service plus a different “expansion” service designed to strategically extend your reach in your service area.
Now we’ll go in-depth into each element of the service.
We’ll go through it month by month, covering new elements as they come up. For the comprehensive list each month, see the charts above.
Website Refresh or Redesign
This is not just some lazy template drop - every site we make is a custom design and build on the WordPress platform. We’ll work with you to make the design exactly how you want it, while also building in the factors that matter for ranking well on the maps and in the search engines.
We split this across months 1 and 2 because we find that’s typically how the process works. Sometimes it’s much faster and is entirely completed in month 1, especially if there is very little redesign work involved. In either case, the other work proceeds in parallel to this.
We will launch the new site or move your refreshed one to high-performance, high-quality hosting on Kinsta.
Unlimited Website Updates
If your website is already on WordPress, we’ll set this up right away - otherwise, it will begin with the launch of your website. Any changes or updates you need will be taken care of for you.
Bulk citation update and cleanup
Citations are a special kind of link to your site that Google uses to understand and assess local businesses - and they typically include NAP (Name, Address, and Phone) information. The first thing we do is leverage our partnerships to do a massive cleanup and update of around 140 different citation sites. This alone can often make a huge difference in how you’re performing on the maps.
We use two different rank trackers to measure progress - one for maps results (BrightLocal) and another for area maps coverage and local organic results (Local Viking). We’ll also integrate that data and also Google Ads and calls data into a dashboard.
What We Do - Phase 1
Science-based SEO Optimization
There are over 500 known or suspected ranking factors that Google uses to decide which pages to show in the results. It’s not feasible to optimize for all of them, and even if you tried, some are contradictory.
Google also does not directly tell us which ones matter for a certain keyword query.
However - they do give us the results, and thanks to math we can determine from them which of the factors are statistically most likely to be relevant.
We run the statistical analysis - and based on the results, make specific recommendations regarding what needs to be optimized to compete with those top pages.
After we run our analysis, we’re going to end up with a spreadsheet that looks like this:
We’ll send these over to you for review - and if they look good to you, we’ll go ahead and make the changes on your website for you.
SEO Basics Checkup
We do some basic setup and checks:
- Set Up Google My Business
- Set Up Google Search Console
- Set Up Google Analytics
- Set up Google Data Studio report
- Verify correct indexing in GSC
- Set Up Bing Webmaster Tools
- Verify correct indexing in BWT
- Verify Robots.txt
- Verify Sitemap.xml
These may seem small, but all can contain some red flags that could hold up progress. We couldn’t call it “Complete SEO” if we didn’t do this stuff!
Google My Business optimization
We will make sure your Google My Business listing is filled out completely and correctly, including the proper categories that help ensure you show up on the maps.
Strategy review + 30 minute call
This is exactly what it sounds like - you’ll get on a call with our founder to discuss strategy, direction, and anything else you’d like to talk about regarding generating leads from the internet.
Each month we’re going to continue to build around 10 new citations for you.
Build authority links
We’re also going to build guest post links designed to boost the authority of your site and improve your organic search rankings.
Client authority building
Every month we’re going to issue an SEO-optimized press release on your behalf that helps drive your authority both on the website and as an expert in your niche.This might be an interview with the owner, a how-to-topic, or a case study on a project.
Google My Business posting
We’re going to post to your Google My Business several times a week. This helps keep your website well-ranked in maps and extends its reach.
Service + City Pages
This is a critical piece of getting results. We will take five cities in your service area, and begin to frame out an “Areas Served” area on your website. For each city and main service you have, we will create a dedicated page designed to rank for that keyword combination. So for “your main service + your main city” searches, we’re going to position you to rank number one.
This is where the first page guarantee comes in. Our approach here is so effective we guarantee it. You will rank on page one for multiple combinations of services and cities. Do we guarantee every one? No, but we see 70-80% or more of these pages ranking on page one for the keywords we’re targeting, and that’s what we are guaranteeing we will deliver - and we’ll add extra links and work to the base packages to get you there at no additional cost.
Structured data or “schema” is critical to ranking success, and will be even more so in the future as Google increasingly relies on it to understand websites and other entities. We’ll implement this correctly for you on your website.
This is content designed to teach Google that your website is super-relevant to the area you operate in, and help you rank in a wider area in maps. A good example of this would be a project case study with a Google Map embedded in it.
Reviews are absolutely critical to the online success of local businesses. They are a ranking signal in maps, and perhaps more importantly they drive actual clicks and calls from maps results. We’ll help you implement a review-gathering process.
Social platform expansion
Social properties - even if you don’t actively use them - are also a very important signal to Google for local businesses. They are similar in effect to citations, and we’ll build out a number of these properties for you.
Niche support content
This is content designed to extend your authority and organic search results generally. This would be more in-depth content about the services you provide, providing very specific details that help Google understand your relevance.
Now that you have a review process in place, if appropriate we’ll help you gather additional reviews each month.
What we do - Phase 2
Now that we have worked through the foundational phase of the service, we get to the expansion phase of the service. This phase is designed to continually increase and expand your hold on maps and organic rankings.
Before looking at the individual months, it is helpful to introduce the concept of our “Core Service” in this phase.
This is a set of tasks/services that we will do every single month. We have described each of them above, but here is the complete list of what makes up the Core Service:
- Unlimited website updates
- Bulk citation update and cleanup
- Build citations
- Build authority links
- Client authority building
- Rank tracking
- Science-based SEO Optimization
- Google My Business posting
- Reviews gathering
Month 5 (Month 1 of Phase 2)
We will do the core service tasks.
Service + City pages
We will do another set of five cities and corresponding service pages.
We will write content relevant to your niche, city, services, projects - anything that makes sense to fill out blog content on your site while targeting keywords that you can rank for.
Month 6 (Month 2 of Phase 2)
We will do the core service tasks.
We will write another set of hyperlocal content
We will write additional blog content
Month 7 (Month 3 of Phase 3)
We will do the core service tasks.
Niche support content
We will write another set of niche support content
Blog content optimization
We will do a round of science-based SEO Optimization on the blog posts this month, to help extend their reach and effectiveness.
What we do after phase 2
We will talk about this on our strategy call at the end of phase 2. Together we will decide what next steps are appropriate to take
On average, a local business will be fully served by three rounds of phase 2 in total. That’s going to provide a total of 20 cities of coverage, and tons of niche and authority support content.
At that point, there should not generally be much left to do unless you’re ready to open a new location!