Heaviside Digital

SEO Services For Small Businesses

Many small business owners do not realize that a properly customized, SEO managed website can bring them substantial benefits. Unfortunately, there’s no magic figure that can be stated for all SEO packages and solutions. However, there are more affordable SEO services available for small businesses than ever before. In fact, customized SEO services for small business are one great way to keep costs down by ensuring you only pay for those services and features that you actually need. Here are some tips to help you find the best SEO company for your online business needs:

There are many companies that offer SEO management services for SEO campaigns. While this might seem like a good idea, it’s important to look at these packages from your competitors as well. Not all SEO companies will be as customer oriented as your competitors. This is why it’s crucial to learn more about the services provided by your potential SEO provider.

When looking for affordable seo packages for small businesses, make sure that they provide value for money. You want to ensure that your marketing budget is not wasted on ineffective marketing strategies. This will allow you to quickly focus your resources on marketing which will ultimately benefit your business. Here are a few things you should look for when reviewing SEO companies:

Small business owners will be able to gain many benefits from utilizing a professional SEO company. The biggest benefit of utilizing professional SEO is the fact that it can get you on the first page of major search engines such as Google and Yahoo. It’s very important to take advantage of proven SEO strategies, like keyword research. If your website does not perform well in terms of search engine optimization then it won’t help your bottom line.

One of the most common SEO strategies is organic SEO. Organic SEO is an effective way to increase your rankings on Google and other major search engines. Many SEO agencies offer this type of service as a part of their SEO package. The best seo agency will use techniques like article marketing and local SEO services to generate organic traffic. Once you have organic visitors to your website, it’s crucial to work with an SEO company that specializes in local SEO services to drive in more customers.

Most small businesses will not have a strong marketing budget. This is why it’s very important to utilize the power of social media. Social media allows your small business website to interact with potential customers. Social media can help you increase your search engine rankings and generate organic leads. An SEO company that specializes in local SEO services will utilize social media sites such as Twitter and Facebook to drive potential customers to their websites.

A website audit from an SEO expert company can provide valuable information about your competition. It can also reveal any weaknesses in your website that can be exploited to improve your sales. If you’re new to SEO services, it’s recommended to work with a small business website audit company to get a full overview of your website. You’ll be provided with comprehensive reports that will reveal weaknesses in your web page content, navigation, internal linking structure, keywords usage, and more. Your SEO expert company can also provide you with step-by-step recommendations on how you can improve your website and optimize your SEO campaigns.

These are just some of the SEO services that small businesses can purchase to improve their search engine rankings. Organic search engine optimization is a key factor in improving your online business rankings. If you want to ensure that your website performs well, it’s important to work with an SEO expert company that offers organic search engine marketing and guest blogging services. Both of these services will give your business the edge over your competitors and improve your overall brand visibility.

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38 CONVERSIONS AT $2.55 EACH WITH GOOGLE ADS FOR A BIKE SHOP.

Our marketing funnel starts with a bike inspection. We want to attract “bike people” within 6 miles of our coconut grove shop.

HOW WE DID IT

  • We set the proper geo-targeting and picked hyper-specific keywords

RESULTS

0 %
Campaign provided a whopping 38 conversions in the first week at $2.55 per downloaded coupon.

ATTORNEY-NICHE LEADS AT $4.22 EACH WITH GOOGLE ADS.

McLaughlin Sanchez is a real estate law firm that specializes on eviction, tenant buyouts, HOA disputes, and real estate dispute.

HOW WE DID IT

  • Developed targeted, niche keywords that would only generate highly relevant, high-value clicks.

RESULTS

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Achieved an extremely low $4.22 CPC, which is difficult to do in the competitive attorney PPC landscape

PET NANNY COACH GENERATED 3,328 SIGN-UPS IN A SINGLE CAMPAIGN AT THE RATE OF $1.41.

Pet Nanny Coach was established to assist the pet sitting businesses become successful. They provide webinars to coach the pet owners.

HOW WE DID IT

  • 64 ads
  • split testing of eight audiences

RESULTS

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The strategy generated 3,328 sign-ups in a single campaign at the rate of $1.41.

GOOGLE ADS - INCREASED CONVERSIONS 13X WHILE REDUCING COSTS BY 5X

Radyne is the world leading manufacturer and pioneer in the development of advanced induction and controlled atmosphere heating equipment. From induction power supplies to full-turnkey induction heating machines and processing lines for almost every industry sector, we provide our customers with industry expertise, process engineering, inductor design and development, power supply and machine design, manufacturing, testing, and 24/7 service and support- under one roof from our Milwaukee Headquarters and throughout our participating Inductotherm Group Companies worldwide.

 

HOW WE DID IT

  • Removed the underperforming keywords
  • Adjusted the bid strategy
  • Monitored the search terms

RESULTS

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Monthly average of 14 conversions at $152/conversion to 192 conversions at $32/conversion.

BONNYPACK GENERATED 1,531 SIGN-UPS AT JUST ÂŁ0.23 EACH.

Bonnypack is a cash and carry wholesale company that helps people find the perfect product at the right price. They offer a wide selection of home decor, furniture, appliances, electronics, and much more.

HOW WE DID IT

  • HVG ran split testing of multiple audiences

RESULTS

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The campaign spent a total of £351.76 and generated 1,531 sign-ups at just £0.23 each.​

F45 RECORDED 257 IN 4 MONTHS WITH AN AVERAGE COST OF €4.99.

F45 Training is a global fitness community specializing in innovative, high intensity group workouts that are fast, fun and proven to get rapid results for members. It offers different classes that can cater the needs of the their clients.

HOW WE DID IT

  • Street Gym offered a 2-week free trial.
  • HVG Team split tested 8 audiences along with a number of ad combinations

RESULTS

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Based on the result of the test, the sign-ups increased to 257 in 4 months with an average cost of €4.99.

VENN SOCIAL RECORDED162 APP INSTALLATIONS AT THE RATE OF $1.27 IN JUST 9 DAYS.

Venn is a downloadable mobile application that is designed to connect the users to their niche, whether to meet Friends, Dating, or Business. This platform is a virtual avenue to discover and meet people nearby who has a common interest

HOW WE DID IT

  • Dynamic ads
  • Split testing of four audiences
  • Optimize for App Installs

“The service was excellent. The project was completed quickly and with precise. Thanks”

RESULTS

0 APP
installations at $1.27 per install in just 9 days.

RAPID ALARMS INCREASES LEADS 148% THROUGH ON-PAGE AND MAPS SEO OPTIMIZATION

Rapid Alarms is the leader in alarms and CCTV services in Perth. They sought Heaviside Group’s help in improving organic search and map pack rankings and lead generation.

After three months of working together, their organic traffic increased 42% while the number of inbound lead inquiries increased 148%. Through continued focus on expanding maps reach, we expect to see these numbers grow.

HOW WE DID IT

  • Geo-localized keyword research
  • On-page SEO optimization
  • Citations and guest post link building
  • Technical audit and improvements

“Excellent results! Very happy with the service and looking forward to continuing to see improvement.”
James, Owner

RESULTS

0 %
increase in organic traffic
0 %
increase in ecommerce transactions​
0 %
increase in lead form completions

RETAILBOUND INCREASES ORGANIC TRAFFIC 57% THROUGH SEO OPTIMIZATION

Retailbound helps make marketing to retail easier. They sought Heaviside Group’s help in improving organic search and lead generation.

After eight months of working together in a very niche area, their organic traffic increased 57% while the total lead flow increased significantly. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • Niche focused keyword research
  • On-page SEO optimization
  • Content strategy

“We hired Heaviside 8 months ago to help improve the searchability of our updated website Retailbound.com. Chris and his team were able to quickly fix the on-page SEO issues. Once the on-page work was done, Heaviside worked on the off-page SEO (i.e. building blog content). We saw an increase of traffic to our website, which resulted in more in-bound inquires for our services. We closed two clients thanks to the work done by Heaviside.”
Yohan, Owner

RESULTS

0 %
increase in organic traffic
0 %
Increased inbound inquiries
0
(high-value) sales

BULL SHEATH LEATHER INCREASES REVENUE 65% THROUGH ECOMMERCE SEO OPTIMIZATION

Bull Sheath Leather is a group of artisans that love to live, laugh, and create things out of leather. They sought Heaviside Group’s help in improving organic search and ecommerce results.

After six months of working together, their organic traffic increased 81% while the total ecommerce revenue increased 65%. Through continued focus on expanding organic reach, we expect to see these numbers grow.

HOW WE DID IT

  • E-commerce focused keyword research
  • On-page SEO optimization
  • Technical audit and improvements
“They continue to do a great job!”
Ernie, Owner

RESULTS

0 %
increase in organic traffic​
0 %
increase in ecommerce transactions​
0 %
increase in revenue