There are several local SEO firms out there in the world. Many of them claim to be the best when it comes to search engine optimization. Yet, if you talk to many SEO experts they will tell you that the real way to do business is to have a solid foundation and work from that foundation. Local SEO is no different than any other type of search engine optimization. The best SEO company should include:
Getting organic traffic from the likes of YouTube and Google is critical to making sure your website is visible to the people that matter most. However, many SEO companies focus primarily on driving highly targeted traffic from the likes of YouTube and Google. Best for conversion Driven Local SEO A local company should focus on getting organic searches from Google. This means making sure that your website appears in the organic search results. When starting a new business, it is tough to locate an SEO firm that specializes in local SEO.
Working with a SEO company who has ties to multiple locales is a major plus for small businesses. For example, Heaviside Digital, in Pennsylvania, has offices in 20 states across the country. The benefit of this is that small businesses can benefit from higher visibility when using a website hosted on a local server. When working with a national search engine optimization company that has ties to multiple locations, they don’t have to worry about how their site will appear within various geographies. Hiring a small SEO company can benefit your local business because of higher visibility and more conversions.
The next way that a multi-location local SEO company benefits your small businesses is with social media. Social media has significantly increased its influence on search engine optimization because of its user-friendliness and accessibility. Small business owners can use their blogs and Twitter accounts to get the word out about their products and services. In fact, many experts recommend that small businesses begin posting blogs about their products and services on local social media sites to draw attention to them.
When searching for a local company to work with, ask about their use of local search engine optimization. You want to make sure that they rank well for local results in the major search engines such as Google, Yahoo, Bing, and MSN. Ask them about the number of local citations in search results and the number of local citations on websites other than Google Places. This will help you to understand their overall local SEO strategy and whether or not it will benefit your company.
Finally, the final way that a multi-location local SEO expert can benefit your small business is through micro moments. Micro moments are anything worth watching in a town, city, or area. For example, local companies like yours might have a local shop or restaurant that excels at something. Ask them if they have a blog about the restaurant or what’s special about it. You may then discover that your company’s website isn’t even visible in the first page of Google because the search engine optimization professionals made it invisible. If you take advantage of the little things, such as a great meal or a great place to eat, they will give your local search results the boost that they need to be noticed.
If your company has great local search engine optimization, your website will rise to the top of the rankings in Google and other popular search engines. This will lead to an increase in traffic, new client contacts, and a better bottom line. Of course, even the best local companies won’t be able to survive without customers. So ask your client list includes current customers if they would be interested in hearing about your new product or service.
The bottom line is this: local SEO is a critical part of your business’ success. When you optimize your site for optimizing in local Google and other major search engines, you’re taking advantage of a marketing tool that gives you the best possible odds of success. Take the time to learn about these tools and how they work. Then make sure your social media strategy, client list, and websites are optimized for Google Places, Google Maps, and other major search engines. This will give you the best possible chance at making sure you get seen by potential customers, clients, and other business owners when they’re ready to buy.