heaviside Digital helped
Mills Equipment Co. Inc
get more leads
Cost Per Lead
2 Month Period September 1 – October 31
Leads:170 / CPL $35
The CPL or Cost Per Lead is calculated by adding your total ads spend plus your package with Paving Marketers (i.e., total spend altogether), then dividing that by your leads for that period. Maintaining a low average CPL is our goal. A low CPL means we have in context provided a ton of leads at a below average cost.
By creating customized, targeted campaigns for our clients, we drive high quality leads to your team. Heaviside Group is focused on helping your business grow with the right Google Ads strategy designed to bring more prospects into your funnel. Our expertise in industrial and ecommerce marketing strategies allowed Mills Equipment Co. to boost their shop visibility and digital presence in a highly competitive sector. Since we brought Mills Equipment on-board and dove into management of their Google Ads campaigns, Heaviside has increased the company’s paid ad share by 50%, and leads by over 100%. Our strategy lies in utilization of optimized bid strategies for Mills. Through these, we have increased conversions, while effectively reducing the company’s average cost per click by 32%. By doubling Mills Equipment’s click-thru rate, the company is keeping pace with larger competitors. With Heaviside Group, our custom strategies ensure that your ads are in front of the right audience at the right time. We are focused on messaging that connects you with the best audiences and prospects, in order to maintain a steady flow of leads.