heaviside Digital helped
get more leads
Cost Per Lead
2 Month Period September 1 – October 31
Leads: 280 / CPL $32
The CPL or Cost Per Lead is calculated by adding your total ads spend plus your package with Paving Marketers (i.e., total spend altogether), then dividing that by your leads for that period. Maintaining a low average CPL is our goal. A low CPL means we have in context provided a ton of leads at a below average cost.
Google Maps/Google Business Profile
Improve your sales with better, high quality leads at an affordable price. Heaviside Group helps you grow your business with a custom Google Ads strategy designed to bring more prospects into your funnel. Our contractor marketing strategies helped Bulldog Builders find exponential growth online. Since assuming management of Bulldog Builder’s Google Ads campaigns, Heaviside has increased the company’s paid ad share by over 70%, and leads by over 400%. By utilizing optimized bid strategies, designed specifically for Bulldog Builders, we have increased conversions, while effectively reducing the company’s average cost per click by 40%. With a conversion rate of 6.8%, Bulldog Builders is seeing conversions 3 times higher than the national average. With Heaviside Group, our custom strategies ensure that your ads are in front of the right audience at the right time. We are focused on messaging that connects you with the best audiences and prospects, in order to maintain a steady flow of leads.