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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
It is important to understand that search engines love content. They love it when the content on your site is high-quality. Therefore, if you wish to ensure that your SEO campaigns succeed, make sure that you work towards producing content that is both original and high-quality. In addition to high-quality content, you should also work towards building relationships with the major search engines. Search engines love it when sites build relationships and this is why you should take care of developing healthy relationships with the major engines such as Google, Yahoo!, and Bing.
When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
Before Europeans, humans inhabited the area in and around Madison for about 12,000 years. In 1800, the Madison area was Ho-Chunk (Winnebago) Country. The Native Americans called this place Taychopera (Ta-ko-per-ah), meaning "land of the four lakes" (Mendota, Monona, Waubesa, and Kegonsa). Effigy mounds, which had been constructed for ceremonial and burial purposes over 1,000 years earlier, dotted the rich prairies around the lakes.
Madison's European origins begin in 1829, when former federal judge James Duane Doty purchased over a thousand acres (4 km2) of swamp and forest land on the isthmus between Lakes Mendota and Monona, with the intention of building a city in the Four Lakes region. He purchased 1,261 acres for $1,500. When the Wisconsin Territory was created in 1836 the territorial legislature convened in Belmont, Wisconsin. One of the legislature's tasks was to select a permanent location for the territory's capital. Doty lobbied aggressively for Madison as the new capital, offering buffalo robes to the freezing legislators and promising choice Madison lots at discount prices to undecided voters. He had James Slaughter plat two cities in the area, Madison and "The City of Four Lakes", near present-day Middleton.
Doty named his city Madison for James Madison, the fourth President of the U.S. who had died on June 28, 1836, and he named the streets for the other 39 signers of the U.S. Constitution. Although the city existed only on paper, the territorial legislature voted on November 28, 1836 in favor of Madison as its capital, largely because of its location halfway between the new and growing cities around Milwaukee in the east and the long established strategic post of Prairie du Chien in the west, and between the highly populated lead mining regions in the southwest and Wisconsin's oldest city, Green Bay, in the northeast.
The cornerstone for the Wisconsin capitol was laid in 1837, and the legislature first met there in 1838. On October 9, 1839, Kintzing Prichett registered the plat of Madison at the registrar's office of the then-territorial Dane County. Madison was incorporated as a village in 1846, with a population of 626. When Wisconsin became a state in 1848, Madison remained the capital, and the following year it became the site of the University of Wisconsin (now University of Wisconsin–Madison). The Milwaukee & Mississippi Railroad (a predecessor of the Milwaukee Road) connected to Madison in 1854. Madison incorporated as a city in 1856, with a population of 6,863, leaving the unincorporated remainder as a separate Town of Madison. The original capitol was replaced in 1863 and the second capitol burned in 1904. The current capitol was built between 1906 and 1917.
During the Civil War, Madison served as a center of the Union Army in Wisconsin. The intersection of Milwaukee, East Washington, Winnebago, and North Streets is known as Union Corners, because a tavern there was the last stop for Union soldiers before heading to fight the Confederates. Camp Randall, on the west side of Madison, was built and used as a training camp, a military hospital, and a prison camp for captured Confederate soldiers. After the war ended, the Camp Randall site was absorbed into the University of Wisconsin and Camp Randall Stadium was built there in 1917. In 2004 the last vestige of active military training on the site was removed when the stadium renovation replaced a firing range used for ROTC training.
In the 1960s and 1970s, the Madison counterculture was centered in the neighborhood of Mifflin and Bassett streets, referred to as "Miffland". The area contained many three-story apartments where students and counterculture youth lived, painted murals, and operated the co-operative grocery store, the Mifflin Street Co-op. Residents of the neighborhood often came into conflict with authorities, particularly during the administration of Republican mayor Bill Dyke. Dyke was viewed by students as a direct antagonist in efforts to protest the Vietnam War because of his efforts to suppress local protests. The annual Mifflin Street Block Party became a focal point for protest, although by the late 1970s it had become a mainstream community party.
During the late 1960s and early 1970s, thousands of students and other citizens took part in anti-Vietnam War marches and demonstrations, with more violent incidents drawing national attention to the city and UW campus. These include:
These protests were the subject of the 1979 documentary The War at Home.David Maraniss's 2004 book, They Marched into Sunlight, incorporated the 1967 Dow protests into a larger Vietnam War narrative. Tom Bates wrote the book Rads on the subject (ISBN 0-06-092428-4). Bates wrote that Dyke's attempt to suppress the annual Mifflin Street Block Party "would take three days, require hundreds of officers on overtime pay, and engulf the student community from the nearby Southeast Dorms to Langdon Street's fraternity row. Tear gas hung like heavy fog across the Isthmus." In the fracas, student activist Paul Soglin, then a city alderman, was arrested twice and taken to jail. Soglin was later elected mayor of Madison, serving several times.
In early 2011, Madison was the site for large protests against a bill proposed by Governor Scott Walker that abolished almost all collective bargaining for public worker unions. The protests at the capitol ranged in size from 10,000 to over 100,000 people and lasted for several months.
As of 2000 the median income for a household in the city was $41,941, and the median income for a family was $59,840. Males had a median income of $36,718 versus $30,551 for females. The per capita income for the city was $23,498. About 5.8% of families and 15.0% of the population were below the poverty line, including 11.4% of those under age 18 and 4.5% of those age 65 or over.
As of the census of 2010, there were 233,209 people, 102,516 households, and 47,824 families residing in the city. The population density was 3,037.0 inhabitants per square mile (1,172.6/km2). There were 108,843 housing units at an average density of 1,417.4 per square mile (547.3/km2). The racial makeup of the city is 78.9 percent white, 7.3 percent black, 0.4 percent American Indian, 7.4 percent Asian, 2.9 percent other races, and 3.1 mixed race. Hispanic or Latino of any race consisted of 6.8 percent of the population.
There were 102,516 households, of which 22.2% had children under the age of 18 living with them, 35.1% were married couples living together, 8.4% had a female householder with no husband present, 3.2% had a male householder with no wife present, and 53.3% were non-families. 36.2% of all households were made up of individuals, and 7.5% had someone living alone who was 65 years of age or older. The average household size was 2.17 and the average family size was 2.87.
The median age in the city was 30.9 years. 17.5 percent of residents were under the age of 18; 19.6% were between the ages of 18 and 24; 31.4% were from 25 to 44; 21.9% were from 45 to 64; and 9.6% were 65 years of age or older. The gender makeup of the city was 49.2% male and 50.8% female.
Madison is the larger principal city of the Madison-Janesville-Beloit, WI CSA, a Combined Statistical Area that includes the Madison metropolitan area (Columbia, Dane, Green and Iowa counties), the Janesville-Beloit metropolitan area (Rock County), and the Baraboo micropolitan area (Sauk County). As of July 1, 2016, the Madison MSA had an estimated population of 648,929 and the Madison CSA had an estimated population of 874,498.
Madison is the episcopal see for the Roman Catholic Diocese of Madison.Saint Raphael's Cathedral, damaged by arson in 2005 and demolished in 2008, was the mother church of the diocese. The steeple and spire survived and have been preserved with the intention they could be incorporated in the structure of a replacement building.
InterVarsity Christian Fellowship/USA has its headquarters in Madison.
The Wisconsin Evangelical Lutheran Synod has three churches in Madison: Eastside Lutheran Church, Our Redeemer Lutheran Church, and Wisconsin Lutheran Chapel.
The Evangelical Lutheran Synod has three churches in Madison: Grace Lutheran Church, Holy Cross Lutheran Church, and Our Saviour's Lutheran Church.
Bethel Lutheran Church of the Evangelical Church in America, in downtown Madison, is one of the largest Lutheran congregations in the country.
Most American Christian movements are represented in the city, including mainline denominations, evangelical, charismatic and fully independent churches, including an LDS stake. The city also has multiple Sikhism temples, Hindu temples, three mosques and several synagogues, a community center serving the Baháʼí Faith, a Quaker Meeting House, and a Unity Church congregation.
The nation's third largest congregation of Unitarian Universalists, the First Unitarian Society of Madison, makes its home in the historic Unitarian Meeting House, designed by one of its members, Frank Lloyd Wright.
Madison is home to the Freedom from Religion Foundation, a non-profit organization that promotes the separation of church and state.
Wisconsin is a southern U.S. state having coastlines on both 2 Great Lakes (Michiana and Wisconsin) and a very rich history. Milwaukee, the third largest city, is well-known for its Milwaukee Public Museum, having an excellent collection of re-built ancient villages and for the magnificent Milwaukee Zoo. Several other beer breweries are also based in Milwaukee. ― brushing aside New England, the heartland of American brewing, as well as the major manufacturing area for cars, trucks, aerospace, electronics, etc., Milwaukee stands to be the second largest producer of cheese in the entire United States of America.
The demography of Wisconsin is perhaps the most stable in the entire country. The most obvious reason behind this is the fact that there are very few people moving out to live in the areas around Wisconsin. This means that the birth rate is not too high, so there are plenty of young people to support the population. The people living in Wisconsin do not have difficulty adjusting to the place, being one of the most welcoming states in the union.
Wisconsin is very densely populated. A person will find himself in the Madison area approximately three times more often than in the rest of the state. Because of the density of population, Madison is considered to be the urban center of the state, along with Milwaukee. Both cities contain very large concentrations of educational and government institutions. However, the schools in Wisconsin tend to be better than those in other states.
The Wisconsin demography is undergoing rapid changes. The population is aging, but there are many baby boomers considering settling down in Wisconsin. The largest concentration of this population is found in Madison. Wisconsin is actually very diverse. It has two major ethnic groups Germans and the Americans. Due to the historical history of Wisconsin, many immigrants have settled down here over the years.
As we have mentioned earlier, Wisconsin was one of the last holdouts against big government. People were very suspicious of the New Dealers. The residents saw the government as a threat to their way of life and so they were naturally suspicious about accepting any measure of social responsibility. This is why Wisconsin was slower to embrace the New Deal.
Today, Wisconsin is one of the most socially stable states in the Union. The residents are quite happy with the social justice system of the state and enjoy good health and prosperity. This means that the Demography of Wisconsin is dynamic, changing only on a yearly basis due to the movement of people and their families. This means that no demography can stay static for a long time.
Over the years, the Wisconsin demography has changed, but not radically. There are many towns that have grown in population and become more populous. These include the Racine area, which became more popular as an industrial area; Madison, which became more upscale due to the growth of pharmaceutical companies; and the Wisconsin Dells, where tourists love to visit.
The real estate market is doing great in Wisconsin. The prices are reasonable, even compared to other industrial states like Michigan and Ohio. Wisconsin's location makes it ideal for building new homes. The population is aging but that too is a contributing factor. Wisconsin is working on ways to keep its young population moving in. The question is, will Wisconsin manage to keep its people, even as the rest of the country continues to shrink?
Wisconsin towns play a key role in determining the overall health of the entire demography. They are home to the most important businesses and most of the population. A town with a population of fifty thousand has just as much potential as a town with a population of three hundred thousand. Because the key residents will be staying in the same town, the demographics will continue to remain youthful and dynamic.
One thing that can help is the presence of an entertainment district in a town. The more commercial activity there is, the more it pulls in residents who will be more active and have things to do. This also encourages young families to move into the area. A growing town needs a mall, arena, movie theater or other form of entertainment to thrive.
Another thing that is helping Wisconsin's demography is the historic preservation act. This act encourages people to preserve the heritage of a town. Wisconsin Dells for example, has a rich history. It was one of the first towns in the nation to establish laws protecting historical landmarks. It has a National Historic Landmark and has protected its culture for over eighty years. Wisconsin Dells is a great place to live.