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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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ABOUT La Crosse
The first Europeans to see the region were French fur traders who traveled the Mississippi River in the late 17th century. There is no written record of any visit to the site until 1805, when Lt. Zebulon Pike mounted an expedition up the Mississippi River for the United States. Pike recorded the location's name as "Prairie La Crosse". The name originated from the game with sticks that resembled a bishop's crozier or la crosse in French, which was played by Native Americans there.
The first white settlement at La Crosse occurred in 1841 when Nathan Myrick, a New York native, moved to the village at Prairie du Chien, Wisconsin to work in the fur trade. Myrick was disappointed to find that because many fur traders were already well-entrenched there, there were no openings for him in the trade. As a result, he decided to establish a trading post upriver at the then still unsettled site of Prairie La Crosse. In 1841, he built a temporary trading post on Barron Island (now called Pettibone Park), which lies just west of La Crosse's present downtown. The following year, Myrick relocated the post to the mainland prairie, partnering with H. J. B. Miller to run the outfit.
The spot Myrick chose to build his trading post proved ideal for settlement. It was near the junction of the Black, La Crosse, and Mississippi Rivers. In addition, the post was built at one of the few points along the Wisconsin side of the Mississippi River where a broad plain ideal for development existed between the river's bank and the tall bluffs that line the river valley. Because of these advantages, a small village grew around Myrick's trading post in the 1840s.
A small Mormon community settled at La Crosse in 1844, building several dozen cabins a few miles south of Myrick's post. Although these settlers relocated away from the Midwest after just a year, the land they occupied near La Crosse continues to bear the name Mormon Coulee. On June 23, 1850, Father James Lloyd Breck of the Episcopal Church said the first Christian liturgy on top of Grandad Bluff. Today a monument to that event stands atop the bluff, near the parking lot at a scenic overlook.
More permanent development took place closer to Myrick's trading post, where stores, a hotel, and a post office were constructed during the 1840s. Under the direction of Timothy Burns, lieutenant governor of Wisconsin, surveyor William Hood platted the village in 1851. This opened it up for further settlement, which was achieved rapidly as a result of promotion of the city in eastern newspapers. By 1855, La Crosse had grown in population to nearly 2,000 residents, leading to its incorporation in 1856. The city grew even more rapidly after 1858 with the completion of the La Crosse & Milwaukee Railroad, the second railroad connecting Milwaukee to the Mississippi River.
During the second half of the 19th century, La Crosse grew to become one of the largest cities in Wisconsin. It was a center of the lumber industry, for logs cut in the interior of the state could be rafted down the Black River toward sawmills built in the city. La Crosse also became a center for the brewing industry and other manufacturers that saw advantages in the city's location adjacent to major transportation arteries, such as the Mississippi River and the railroad between Milwaukee and St. Paul, Minnesota.
Around the turn of the 20th century, the city became a center for education, with three colleges and universities established in the city between 1890 and 1912. In 2016, Mayors Tim Kabat and John Medinger issued a proclamation apologizing for La Crosse's history as a sundown town that discriminated against African Americans.
La Crosse remains the largest city on Wisconsin's western border, and the educational institutions in the city have recently led it toward becoming a regional technology and medical hub.
According to 2013–2018 ACS estimates, the median household income was $43,516 and the median family income was $59,461. Males had a median income of $40,772 versus $33,325 for females. The per capita income for the city was $21,282. About 10.1% of families and 23.3% of the population were below the poverty line, including 19.7% of those under age 18 and 7.8% of those age 65 or over.
At the 2010 census, there were 51,320 people, 21,428 households and 9,691 families residing in the city. The population has density was 2,501.5 per square mile (965.6/km2). There were 22,628 housing units at an average density of 1,102.7 per square mile (425.8/km2). The racial makeup of the city was 89.8% White, 2.3% African American, 0.6% Native American, 4.9% Asian, 0.0% Pacific Islander, 0.4% from other races, and 2.1% from two or more races. Hispanic or Latino of any race were 2.0% of the population.
There were 21,428 households, of which 19.5% had children under the age of 18 living with them, 31.6% were married couples living together, 9.7% had a female householder with no husband present, and 54.8% were non-families. 37.7% of all households were composed of individuals, and 11.7% had someone living alone who was 65 years of age or older. The average household size was 2.18 and the average family size was 2.86.
16.2% of the population were under the age of 18, 26.5% from 18 to 24, 23.1% from 25 to 44, 21.0% from 45 to 64, and 13.1% who were 65 years of age or older. The median age was 30 years. For every 100 females, there were 89.0 males. For every 100 females age 18 and over, there were 89.4 males.
The city has a variety of religious traditions and communities, including: Catholicism, Protestantism, Anglicanism, Eastern Orthodox, Judaism, Unitarian Universalist, and Islam.
La Crosse is the episcopal see for the Roman Catholic Diocese of La Crosse. The Cathedral of Saint Joseph the Workman serves as the seat of the Diocese. The city is also home to St. Rose of Viterbo Convent, the mother house of the Franciscan Sisters of Perpetual Adoration, and the Shrine of Our Lady of Guadalupe. An independent catholic school district in the city, La Crosse Aquinas Catholic Schools, is also overseen by the diocese.
Protestant churches in the city include Lutheran, Baptist, Methodist, Vineyard, Presbyterian, and independent traditions. The Wisconsin Evangelical Lutheran Synod has five churches in La Crosse: First Lutheran Church, Grace Lutheran Church, Immanuel Lutheran Church, Mt. Calvary Lutheran Church, and St. John's Lutheran Church.
Christ Church of La Crosse, the city's Episcopal church, is listed on the National Register of Historic Places. St. Elias Antiochian Orthodox Church, the city's Eastern Orthodox Church, is listed on the city's local register of Historic places.
The city is also home to the Congregation Sons of Abraham, a jewish synagogue; the Unitarian Universalist Fellowship of La Crosse, which has held services since 1951; the Islamic Society Othman Bin Afaan; and the Hmong Faith Alliance Church.
Wisconsin is a southern U.S. state having coastlines on both 2 Great Lakes (Michiana and Wisconsin) and a very rich history. Milwaukee, the third largest city, is well-known for its Milwaukee Public Museum, having an excellent collection of re-built ancient villages and for the magnificent Milwaukee Zoo. Several other beer breweries are also based in Milwaukee. ― brushing aside New England, the heartland of American brewing, as well as the major manufacturing area for cars, trucks, aerospace, electronics, etc., Milwaukee stands to be the second largest producer of cheese in the entire United States of America.
The demography of Wisconsin is perhaps the most stable in the entire country. The most obvious reason behind this is the fact that there are very few people moving out to live in the areas around Wisconsin. This means that the birth rate is not too high, so there are plenty of young people to support the population. The people living in Wisconsin do not have difficulty adjusting to the place, being one of the most welcoming states in the union.
Wisconsin is very densely populated. A person will find himself in the Madison area approximately three times more often than in the rest of the state. Because of the density of population, Madison is considered to be the urban center of the state, along with Milwaukee. Both cities contain very large concentrations of educational and government institutions. However, the schools in Wisconsin tend to be better than those in other states.
The Wisconsin demography is undergoing rapid changes. The population is aging, but there are many baby boomers considering settling down in Wisconsin. The largest concentration of this population is found in Madison. Wisconsin is actually very diverse. It has two major ethnic groups Germans and the Americans. Due to the historical history of Wisconsin, many immigrants have settled down here over the years.
As we have mentioned earlier, Wisconsin was one of the last holdouts against big government. People were very suspicious of the New Dealers. The residents saw the government as a threat to their way of life and so they were naturally suspicious about accepting any measure of social responsibility. This is why Wisconsin was slower to embrace the New Deal.
Today, Wisconsin is one of the most socially stable states in the Union. The residents are quite happy with the social justice system of the state and enjoy good health and prosperity. This means that the Demography of Wisconsin is dynamic, changing only on a yearly basis due to the movement of people and their families. This means that no demography can stay static for a long time.
Over the years, the Wisconsin demography has changed, but not radically. There are many towns that have grown in population and become more populous. These include the Racine area, which became more popular as an industrial area; Madison, which became more upscale due to the growth of pharmaceutical companies; and the Wisconsin Dells, where tourists love to visit.
The real estate market is doing great in Wisconsin. The prices are reasonable, even compared to other industrial states like Michigan and Ohio. Wisconsin's location makes it ideal for building new homes. The population is aging but that too is a contributing factor. Wisconsin is working on ways to keep its young population moving in. The question is, will Wisconsin manage to keep its people, even as the rest of the country continues to shrink?
Wisconsin towns play a key role in determining the overall health of the entire demography. They are home to the most important businesses and most of the population. A town with a population of fifty thousand has just as much potential as a town with a population of three hundred thousand. Because the key residents will be staying in the same town, the demographics will continue to remain youthful and dynamic.
One thing that can help is the presence of an entertainment district in a town. The more commercial activity there is, the more it pulls in residents who will be more active and have things to do. This also encourages young families to move into the area. A growing town needs a mall, arena, movie theater or other form of entertainment to thrive.
Another thing that is helping Wisconsin's demography is the historic preservation act. This act encourages people to preserve the heritage of a town. Wisconsin Dells for example, has a rich history. It was one of the first towns in the nation to establish laws protecting historical landmarks. It has a National Historic Landmark and has protected its culture for over eighty years. Wisconsin Dells is a great place to live.