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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
Oshkosh was named for Menominee Chief Oshkosh, whose name meant "claw" (cf. Ojibwe oshkanzh, "the claw"). Although the fur trade attracted the first European settlers to the area as early as 1818, it never became a major player in the fur trade. The 1820s mining boom in southwest Wisconsin along with the opening of the Erie Canal shifted commercial activity away from the Fox River Valley and Green Bay. Soon after 1830, much of the trade moved west, as there had been over-trapping in the region. Following the publicity caused by the Black Hawk War in 1832, there was increased interest in settling Wisconsin by whites from the East Coast, especially New York, Indiana, and Virginia, and by 1836 the cities of Milwaukee, Madison, Janesville, Beloit, and Fond du Lac were founded, with Madison the capital of a new territorial government, setting the stage for the economic and political importance of the southern part of the state. However, Oshkosh would continue to be one of Wisconsin's top five largest cities into the twentieth century.
The establishment and growth of the wood industry in the area spurred development of Oshkosh. Already designated as the county seat, Oshkosh was incorporated as a city in 1853. It had a population of nearly 2,800.
The lumber industry became well established as businessmen took advantage of navigable waterways to provide access to both markets and northern pineries. The 1859 arrival of rail transportation expanded the industry's ability to meet the demands of a rapidly growing construction market. At one time, Oshkosh was known as the "Sawdust Capital of the World" due to the number of lumber mills in the city, 11 by 1860.
During the Civil War, the 21st Regiment, Wisconsin Infantry, of the Union Wisconsin Volunteers was organized at Oshkosh, taking in many new recruits. This was one of two units organized in the state; the other was the 6th Regiment, Wisconsin Infantry, organized at Camp Randall, Madison. The 21st mustered on September 5, 1862, marching to Ohio and Louisville, Kentucky, where it participated in the fortification of Louisville later that year. It was attached to the Army of the Ohio and later to the Army of the Cumberland.
By 1870, Oshkosh had become the third-largest city in Wisconsin, with a population of more than 12,000. The community attracted a range of professional teachers, attorneys, doctors, businessmen, and others who helped it flourish. The Oshkosh Daily Northwestern newspaper (now the Oshkosh Northwestern) was founded around this time, as was the Oshkosh State Normal School (now the University of Wisconsin Oshkosh). Lumber continued as the mainstay of the city. By 1874, it had 47 sawmills and 15 shingle mills.
On April 28, 1875, Oshkosh had a "Great Fire" that consumed homes and businesses along Main Street north of the Fox River. The fire engulfed 70 stores, 40 factories, and 500 homes, costing nearly $2.5 million (or $51.2 million in 2010 money) in damage.
Around 1900 Oshkosh was home of the Oshkosh Brewing Company, which coined the marketing slogan "By Gosh It's Good." Its Chief Oshkosh brand became a nationally distributed beer.
The population of the city in 1910 was 33,062, making it the state's fourth largest city, ahead of Madison and Green Bay.
The Oshkosh All-Stars played in the National Basketball League from 1937 to 1949, before the NBL and the Basketball Association of America merged to become the NBA. Oshkosh reached the NBL's championship finals five times.
The city has a total of 33 listings on the National Register of Historic Places. Some area entrepreneurs and businessmen made their fortunes in the lumber industry. Many made significant contributions to the community, in both politics and supporting philanthropic organizations. Following devastating fires in the mid-1870s, new buildings were commissioned in Oshkosh that expressed a range of good design: for residential, commercial, civic and religious use.
The many structures which make up the city's historic areas are largely a result of the capital and materials generated by the lumber and associated wood manufacturing industries. Oshkosh had six historic districts as of October 2011. They include the Algoma Boulevard, Irving/Church, North Main Street, Oshkosh State Normal School on the University of Wisconsin–Oshkosh campus, Paine Lumber Company, and Washington Avenue historic districts.
The city had 27 historic buildings and sites individually listed on the NRHP as of October 2011. Eleven are houses, four are churches, and the remainder include schools, colleges, a bank, a fire house, an observatory, the county courthouse, and a cemetery where many of the entrepreneurs are buried.
As of the census of 2010, there were 66,083 people, 26,138 households, and 13,836 families residing in the city. The population density was 2,582.4 inhabitants per square mile (997.1/km2). There were 28,179 housing units at an average density of 1,101.2 per square mile (425.2/km2). The racial makeup of the city was 90.5% White, 3.1% African American, 0.8% Native American, 3.2% Asian, 0.7% from other races, and 1.7% from two or more races. Hispanic or Latino of any race were 2.7% of the population.
There were 26,138 households, of which 25.7% had children under the age of 18 living with them, 38.7% were married couples living together, 10.0% had a female householder with no husband present, 4.3% had a male householder with no wife present, and 47.1% were non-families. Of all households, 34.4% were made up of individuals, and 11.4% had someone living alone who was 65 years of age or older. The average household size was 2.24 and the average family size was 2.90.
The median age in the city was 33.5 years. 18.6% of residents were under the age of 18; 18.7% were between the ages of 18 and 24; 26.7% were from 25 to 44; 23% were from 45 to 64; and 12.9% were 65 years of age or older. The gender makeup of the city was 51.2% male and 48.8% female.
As of the census of 2000, there were 62,916 people, 24,082 households, and 13,654 families residing in the city. The population density was 2,662.2 people per square mile (1,028.0/km2). There were 25,420 housing units at an average density of 1,075.6 per square mile (415.3/km2). The racial makeup of the city was 92.73% White, 2.19% Black or African American, 0.52% Native American, 3.03% Asian, 0.03% Pacific Islander, 0.53% from other races, and 0.98% from two or more races. 1.69% of the population were Hispanic or Latino of any race. 52.2% were of German and 6.3% Irish ancestry according to Census 2000.
There were 24,082 households, out of which 27.3% had children under the age of 18 living with them, 44.3% were married couples living together, 9.1% had a female householder with no husband present, and 43.3% were non-families. Of all households, 32.4% were made up of individuals, and 11.7% had someone living alone who was 65 years of age or older. The average household size was 2.31 and the average family size was 2.95.
In the city, the population was spread out, with 20.7% under the age of 18, 18.1% from 18 to 24, 29.7% from 25 to 44, 18.3% from 45 to 64, and 13.1% who were 65 years of age or older. The median age was 32 years. For every 100 females, there were 99.9 males. For every 100 females age 18 and over, there were 98.7 males.
The median income for a household in the city was $37,636, and the median income for a family was $48,843. Males had a median income of $33,750 versus $24,154 for females. The per capita income for the city was $18,964. About 5.2% of families and 10.2% of the population were below the poverty line, including 8.6% of those under age 18 and 6.9% of those age 65 or over.
Wisconsin is a southern U.S. state having coastlines on both 2 Great Lakes (Michiana and Wisconsin) and a very rich history. Milwaukee, the third largest city, is well-known for its Milwaukee Public Museum, having an excellent collection of re-built ancient villages and for the magnificent Milwaukee Zoo. Several other beer breweries are also based in Milwaukee. ― brushing aside New England, the heartland of American brewing, as well as the major manufacturing area for cars, trucks, aerospace, electronics, etc., Milwaukee stands to be the second largest producer of cheese in the entire United States of America.
The demography of Wisconsin is perhaps the most stable in the entire country. The most obvious reason behind this is the fact that there are very few people moving out to live in the areas around Wisconsin. This means that the birth rate is not too high, so there are plenty of young people to support the population. The people living in Wisconsin do not have difficulty adjusting to the place, being one of the most welcoming states in the union.
Wisconsin is very densely populated. A person will find himself in the Madison area approximately three times more often than in the rest of the state. Because of the density of population, Madison is considered to be the urban center of the state, along with Milwaukee. Both cities contain very large concentrations of educational and government institutions. However, the schools in Wisconsin tend to be better than those in other states.
The Wisconsin demography is undergoing rapid changes. The population is aging, but there are many baby boomers considering settling down in Wisconsin. The largest concentration of this population is found in Madison. Wisconsin is actually very diverse. It has two major ethnic groups Germans and the Americans. Due to the historical history of Wisconsin, many immigrants have settled down here over the years.
As we have mentioned earlier, Wisconsin was one of the last holdouts against big government. People were very suspicious of the New Dealers. The residents saw the government as a threat to their way of life and so they were naturally suspicious about accepting any measure of social responsibility. This is why Wisconsin was slower to embrace the New Deal.
Today, Wisconsin is one of the most socially stable states in the Union. The residents are quite happy with the social justice system of the state and enjoy good health and prosperity. This means that the Demography of Wisconsin is dynamic, changing only on a yearly basis due to the movement of people and their families. This means that no demography can stay static for a long time.
Over the years, the Wisconsin demography has changed, but not radically. There are many towns that have grown in population and become more populous. These include the Racine area, which became more popular as an industrial area; Madison, which became more upscale due to the growth of pharmaceutical companies; and the Wisconsin Dells, where tourists love to visit.
The real estate market is doing great in Wisconsin. The prices are reasonable, even compared to other industrial states like Michigan and Ohio. Wisconsin's location makes it ideal for building new homes. The population is aging but that too is a contributing factor. Wisconsin is working on ways to keep its young population moving in. The question is, will Wisconsin manage to keep its people, even as the rest of the country continues to shrink?
Wisconsin towns play a key role in determining the overall health of the entire demography. They are home to the most important businesses and most of the population. A town with a population of fifty thousand has just as much potential as a town with a population of three hundred thousand. Because the key residents will be staying in the same town, the demographics will continue to remain youthful and dynamic.
One thing that can help is the presence of an entertainment district in a town. The more commercial activity there is, the more it pulls in residents who will be more active and have things to do. This also encourages young families to move into the area. A growing town needs a mall, arena, movie theater or other form of entertainment to thrive.
Another thing that is helping Wisconsin's demography is the historic preservation act. This act encourages people to preserve the heritage of a town. Wisconsin Dells for example, has a rich history. It was one of the first towns in the nation to establish laws protecting historical landmarks. It has a National Historic Landmark and has protected its culture for over eighty years. Wisconsin Dells is a great place to live.