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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
ABOUT Green Bay
Samuel de Champlain, the founder of New France, commissioned Jean Nicolet to form a peaceful alliance with Native Americans in the western areas, whose unrest interfered with French fur trade, and to search for a shorter trade route to China through Canada. Nicolet and others had learned from other First Nations of the Ho-Chunk (Winnebago) people, who identified as "People of the Sea", and believed they must reside on or near the Pacific Ocean. Champlain had also heard about natural resources in the area, including fertile soil, forests, and animals. Nicolet began his journey for this new land shortly before winter in 1634. In what later became a French fur-trading route, he sailed up the Ottawa River, through Lake Nipissing and down the French River to Lake Huron, then through the straits of Michilimackinac into Lake Michigan. He is believed to have landed at Red Banks, near the site of the modern-day city of Green Bay, Wisconsin.
Nicolet founded a small trading post here in 1634, originally named La Baye or La Baie des Puants (French for "the Bay of Stinking Waters"). Nicolet's settlement was one of the oldest European permanent settlements in America.
When Nicolet arrived in the Green Bay area, he encountered the Menominee, who occupied this territory. He also met the Ho-Chunk (also known as the Winnebago), a people who spoke a Siouan language.
The Winnebago hunted and fished, and also cultivated corn, beans, squash, and tobacco. Wild rice, which they had incorporated as a dietary staple, grew in abundance along the riverbanks. The women regularly harvested and cooked this, along with a wide variety of nuts, berries, and edible roots which they gathered in the woods. The tribe had clearly distinguished gender roles. The men typically hunted and fished for food, and the women processed game and other foods in cooking. They prepared and made clothing from the furs, as well as using other parts of animals to make tools, cord, etc. Women also had a role in the political process, as no action could be taken without agreement of half of the women. Nicolet stayed with this tribe for about a year, becoming an ally. He helped open up opportunities for trade and commerce with them before returning to Quebec.
A few months after Nicolet returned to Quebec, Champlain died. His death halted other journeys to La Baie Verte (French for "The Green Bay"). Père Claude Allouez sent Nicolas Perrot to La Baie. After this, the French avoided the area for some decades, because of the intensity of First Nations and European conflicts in the east. In 1671, a Jesuit Mission was set up in the area. A fort was added in 1717 and gradually associated development took place. The town was incorporated in 1754.
Great Britain took control of some French areas during the Seven Years' War, known as the French and Indian War in some areas of North America. They took control of this town in 1761. After the British defeated the French in 1763, France ceded its lands east of the Mississippi in North America.
The first permanent settlers were Charles de Langlade and his family from Quebec, who moved to Green Bay in 1765. They are considered the first European settlers in the present-day state of Wisconsin. Langlade, called the "Founder and Father of Wisconsin", was a métis or mixed-race, son of a French-Canadian father and an Ottawa woman. He grew up with his mother's family among the Ottawa people and became a war chief. The Ottawa were allies of the French during the French and Indian War, and Langlade is credited with planning the ambush of British General Braddock and George Washington. His family was followed to Green Bay by the Grignons, Porliers and Lawes, who brought French-Canadian culture with them. Colorful "jack-knife Judge" Reaume dispensed British justice in the territory after Great Britain took it over following the war. These early ethnic French settlers set the tone for many who followed.
The British gradually took over Wisconsin during the French and Indian War, taking control of Green Bay in 1761 and gaining control of all of Wisconsin in 1763. Like the French, the British were interested in little but the fur trade. In 1791, two free African Americans set up a fur trading post among the Menominee at present day Marinette. The first permanent settlers, mostly French Canadians, some Anglo-New Englanders and a few African American freedmen, arrived in Wisconsin while it was under British control. Charles Michel de Langlade is generally recognized as the first settler, establishing a trading post at Green Bay in 1745, and moving there permanently in 1764. Settlement began at Prairie du Chien around 1781. The French residents at the trading post in what is now Green Bay, referred to the town as "La Bey", however British fur traders referred to it as "Green Bay", because the water and the shore assumed green tints in early spring. The old French title was gradually dropped, and the British name of "Green Bay" stuck. The region coming under British rule had virtually no adverse effect on the French residents as the British needed the cooperation of the French fur traders and the French fur traders needed the goodwill of the British. During the French occupation of the region licenses for fur trading had been issued scarcely and only to select groups of traders, whereas the British, in an effort to make as much money as possible from the region, issued licenses for fur trading freely, both to British and French residents. The fur trade in what is now Wisconsin reached its height under British rule, and the first self-sustaining farms in the state were established as well. From 1763 to 1780, Green Bay was a prosperous community which produced its own foodstuff, built graceful cottages and held dances and festivities.
The Green Bay area was still under British control until the 1783 treaty formally ended the American Revolutionary War. Following the War of 1812, which in part was over disputes related to the border with Canada, the United States built Fort Howard on the Fox River in 1816 to protect its northern border. Doty, Whitney, Arndt, Baird and Martin were among the many British-American settlers whose numbers pushed French culture into the background. As British settlers in the area came to outnumber the French, they referred to the town as "Green Bay" (from the French: Baie Verte).
The Erie Canal was completed in 1825, linking New England with the Great Lakes. This led to the advance of Green Bay as a trading center. The end of the Black Hawk War in 1832 also gave impetus to settlement of the region. Most of the settlers were farmers from New England who began using the Erie Canal to pour into Wisconsin. As more and more New England settlers arrived, Green Bay developed into a trading center for this population.
Wisconsin's first newspaper, The Green Bay Intelligencer, was started in 1833 by Albert Ellis and John V. Suydam. The borough of Green Bay, created in 1838, is the center of the present-day city. The borough combined the town of Astoria (a company town of the American Fur Company), with Navarino, platted by Daniel Whitney. Before Wisconsin became a state in 1848, its commerce was based on the fur trade, which became dominated by John Jacob Astor's American Fur Company. After statehood, there was a shift away from fur trading toward lumbering. "For a short time in 1860s and 1870s, iron smelting in charcoal kilns rivaled the timber industry while the port handled increasing amounts of fuel, feed, and lumber. Today's major local industry had its start in 1865 when the first paper mill was built."
By 1850 the town had a population of 1,923. The town was incorporated as the city of Green Bay in 1854. The Green Bay Area Public School District was founded in 1856. Throughout the 1850s, word spread of America's cheap land and good soil, bringing in an influx of Belgian people, German, Scandinavian, Irish and Dutch immigrants, each adding to the culture. The greatest concentration of newcomers came from Belgium. They cleared the land to farm and build their homes.
The railroad arrived in the 1860s. The three railroads that would reach Green Bay were the Chicago & North Western (C&NW), SOO Line, (SOO), and the Milwaukee Road (MILW). These railroads were highways which allowed people and products to travel all over the state, increasing business and trade opportunities. The area was able to grow and enrich itself with the use of the river and the plentiful timber resources. This led to the paper industry becoming the major employer in Green Bay, and opened up the port for international trade.
Large numbers of Belgians immigrated to Green Bay in the thirty-year period between 1880 and 1910. Significant numbers of English immigrants, many having lived first in Canada, also moved to Green Bay during this period, usually arriving as large families. There was also a small Dutch community in Green Bay at this time. Green Bay had a larger portion of first generation immigrants from France than any other city in Wisconsin at this time as well.
In 1934, President Franklin D. Roosevelt came to Green Bay to honor its tercentenary. By 1950, the city had a population of 52,735. In 1964, the Town of Preble was consolidated with the city of Green Bay.
As of the census of 2010, there were 104,057 people, 42,244 households, and 24,699 families residing in the city. The population density was 2,288.5 inhabitants per square mile (883.6/km2). There were 45,241 housing units at an average density of 995.0 per square mile (384.2/km2). The racial makeup of the city was 77.9% White, 3.5% African American, 4.1% Native American, 4.0% Asian, 0.1% Pacific Islander, 7.2% from other races, and 3.1% from two or more races. Hispanic or Latino of any race were 13.4% of the population.
There were 42,244 households, of which 31.4% had children under the age of 18 living with them, 40.4% were married couples living together, 12.5% had a female householder with no husband present, 5.6% had a male householder with no wife present, and 41.5% were non-families. 32.4% of all households were made up of individuals, and 9.6% had someone living alone who was 65 years of age or older. The average household size was 2.39 and the average family size was 3.06.
The median age in the city was 33.7 years. 24.7% of residents were under the age of 18; 11.7% were between the ages of 18 and 24; 27.7% were from 25 to 44; 24.5% were from 45 to 64; and 11.3% were 65 years of age or older. The gender makeup of the city was 49.4% male and 50.6% female.
As of the census of 2000, there were 102,313 people, 41,591 households, and 24,663 families residing in the city. The population density was 2,332.1 people per square mile (900.5/km2). There were 43,123 housing units at an average density of 982.9 per square mile (379.5/km2). The racial makeup of the city was 85.86% White, 1.38% African American, 3.28% Native American, 3.76% Asian, 0.04% Pacific Islander, 3.72% from other races, and 1.97% from two or more races. Hispanic or Latino of any race were 7.13% of the population.
There were 41,591 households, of which 30.6% had children under the age of 18 living with them, 44.1% were married couples living together, 10.8% had a female householder with no husband present, and 40.7% were non-families. About 31.6% of all households were made up of individuals, and 9.9% had someone living alone who was 65 years of age or older. The average household size was 2.40 and the average family size was 3.06.
In the city, the age distribution of the population shows 25.4% under the age of 18, 11.6% from 18 to 24, 31.7% from 25 to 44, 19.5% from 45 to 64, and 11.8% who were 65 years of age or older. The median age was 33 years. For every 100 females, there were 97.2 males. For every 100 females age 18 and over, there were 94.8 males.
The median income for a household in the city was $38,820, and the median income for a family was $48,678. Males had a median income of $33,246 versus $23,825 for females. The per capita income for the city was $19,269. About 7.4% of families and 10.5% of the population were below the poverty line, including 12.7% of those under the age of 18 and 9.2% of those 65 and older.
Wisconsin is a southern U.S. state having coastlines on both 2 Great Lakes (Michiana and Wisconsin) and a very rich history. Milwaukee, the third largest city, is well-known for its Milwaukee Public Museum, having an excellent collection of re-built ancient villages and for the magnificent Milwaukee Zoo. Several other beer breweries are also based in Milwaukee. ― brushing aside New England, the heartland of American brewing, as well as the major manufacturing area for cars, trucks, aerospace, electronics, etc., Milwaukee stands to be the second largest producer of cheese in the entire United States of America.
The demography of Wisconsin is perhaps the most stable in the entire country. The most obvious reason behind this is the fact that there are very few people moving out to live in the areas around Wisconsin. This means that the birth rate is not too high, so there are plenty of young people to support the population. The people living in Wisconsin do not have difficulty adjusting to the place, being one of the most welcoming states in the union.
Wisconsin is very densely populated. A person will find himself in the Madison area approximately three times more often than in the rest of the state. Because of the density of population, Madison is considered to be the urban center of the state, along with Milwaukee. Both cities contain very large concentrations of educational and government institutions. However, the schools in Wisconsin tend to be better than those in other states.
The Wisconsin demography is undergoing rapid changes. The population is aging, but there are many baby boomers considering settling down in Wisconsin. The largest concentration of this population is found in Madison. Wisconsin is actually very diverse. It has two major ethnic groups Germans and the Americans. Due to the historical history of Wisconsin, many immigrants have settled down here over the years.
As we have mentioned earlier, Wisconsin was one of the last holdouts against big government. People were very suspicious of the New Dealers. The residents saw the government as a threat to their way of life and so they were naturally suspicious about accepting any measure of social responsibility. This is why Wisconsin was slower to embrace the New Deal.
Today, Wisconsin is one of the most socially stable states in the Union. The residents are quite happy with the social justice system of the state and enjoy good health and prosperity. This means that the Demography of Wisconsin is dynamic, changing only on a yearly basis due to the movement of people and their families. This means that no demography can stay static for a long time.
Over the years, the Wisconsin demography has changed, but not radically. There are many towns that have grown in population and become more populous. These include the Racine area, which became more popular as an industrial area; Madison, which became more upscale due to the growth of pharmaceutical companies; and the Wisconsin Dells, where tourists love to visit.
The real estate market is doing great in Wisconsin. The prices are reasonable, even compared to other industrial states like Michigan and Ohio. Wisconsin's location makes it ideal for building new homes. The population is aging but that too is a contributing factor. Wisconsin is working on ways to keep its young population moving in. The question is, will Wisconsin manage to keep its people, even as the rest of the country continues to shrink?
Wisconsin towns play a key role in determining the overall health of the entire demography. They are home to the most important businesses and most of the population. A town with a population of fifty thousand has just as much potential as a town with a population of three hundred thousand. Because the key residents will be staying in the same town, the demographics will continue to remain youthful and dynamic.
One thing that can help is the presence of an entertainment district in a town. The more commercial activity there is, the more it pulls in residents who will be more active and have things to do. This also encourages young families to move into the area. A growing town needs a mall, arena, movie theater or other form of entertainment to thrive.
Another thing that is helping Wisconsin's demography is the historic preservation act. This act encourages people to preserve the heritage of a town. Wisconsin Dells for example, has a rich history. It was one of the first towns in the nation to establish laws protecting historical landmarks. It has a National Historic Landmark and has protected its culture for over eighty years. Wisconsin Dells is a great place to live.