Looking for a SEO Company?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
Working with an excellent SEO company is absolutely invaluable. SEO firms help you boost the search engine ranking of your website so that potential customers can easily discover your goods and services when they are searching for them on the web. And because an SEO firm has many clients at the same time, you could work with multiple clients at once. That way, if a particular client loses interest in a certain aspect of your service, such as lead generation or email marketing campaigns, there will always be another client you can turn to.
The search engines reward businesses that have a great online presence. It's no secret that people are more likely to purchase from businesses with a good reputation. By having a professional SEO firm to work on your marketing campaign, you will help ensure that the internet users that arrive at your website will be highly targeted. This means that when they arrive, they will most likely want to convert. Because these users have a better chance of converting, they will also create much more leads than they would if they visited your website by themselves.
The tactics used in online marketing are constantly evolving. In fact, the field of digital marketing is rapidly becoming one of the most popular fields to work in today. Every day, a new digital marketing tactic emerges. You can choose to either jump on the band wagon or try to develop your own strategies. If you choose to go the digital marketing route, there are a few things that you should definitely keep in mind.
An SEO firm can provide you with valuable organic rankings, but only if you work alongside them. If you attempt to create your own campaigns, it is highly likely that you will fail. The truth of the matter is that most of the online marketing strategies used today simply do not work. However, a good SEO company knows that marketing online requires tactics that are unique and effective. They will provide you with tactics that will drive more traffic to your site while building brand awareness that will make your online presence memorable.
It is important to understand that search engines love content. They love it when the content on your site is high-quality. Therefore, if you wish to ensure that your SEO campaigns succeed, make sure that you work towards producing content that is both original and high-quality. In addition to high-quality content, you should also work towards building relationships with the major search engines. Search engines love it when sites build relationships and this is why you should take care of developing healthy relationships with the major engines such as Google, Yahoo!, and Bing.
When you work with a great company, you will get a number of qualified leads. In turn, these leads will convert into loyal customers. In order to achieve success with your campaign, you must work with a great company that can give you the help you need to create the campaigns you need. If you do so, your search engine optimization efforts will be successful.
Archaeological excavations suggest that Native Americans have inhabited the Seattle area for at least 4,000 years. By the time the first European settlers arrived, the people (subsequently called the Duwamish tribe) occupied at least seventeen villages in the areas around Elliott Bay.
The first European to visit the Seattle area was George Vancouver, in May 1792 during his 1791–95 expedition for the Royal Navy to chart the Pacific Northwest. In 1851, a large party of American pioneers led by Luther Collins made a location on land at the mouth of the Duwamish River; they formally claimed it on September 14, 1851. Thirteen days later, members of the Collins Party on the way to their claim passed three scouts of the Denny Party. Members of the Denny Party claimed land on Alki Point on September 28, 1851. The rest of the Denny Party set sail from Portland, Oregon, and landed on Alki point during a rainstorm on November 13, 1851.
After a difficult winter, most of the Denny Party relocated across Elliott Bay and claimed land a second time at the site of present-day Pioneer Square, naming this new settlement Duwamps.
Charles Terry and John Low remained at the original landing location, reestablished their old land claim and called it "New York", but renamed "New York Alki" in April 1853, from a Chinook word meaning, roughly, "by and by" or "someday".
For the next few years, New York Alki and Duwamps competed for dominance, but in time Alki was abandoned and its residents moved across the bay to join the rest of the settlers.
David Swinson "Doc" Maynard, one of the founders of Duwamps, was the primary advocate to name the settlement Seattle after Chief Si'ahl (Lushootseed: siʔaɫ, anglicized as "Seattle") of the Duwamish and Suquamish tribes. A modern transliteration of the original Coast Salish settlements around Elliott Bay is rendered in Lushootseed as dᶻidᶻəlal̓ič.
The name "Seattle" appears on official Washington Territory papers dated May 23, 1853, when the first plats for the village were filed. In 1855, nominal land settlements were established. On January 14, 1865, the Legislature of Territorial Washington incorporated the Town of Seattle with a board of trustees managing the city. The Town of Seattle was disincorporated on January 18, 1867, and remained a mere precinct of King County until late 1869, when a new petition was filed and the city was re-incorporated December 2, 1869, with a mayor–council government. The corporate seal of the City of Seattle carries the date "1869" and a likeness of Chief Si'ahl in left profile.
Seattle has a history of boom-and-bust cycles, like many other cities near areas of extensive natural and mineral resources. Seattle has risen several times economically, then gone into precipitous decline, but it has typically used those periods to rebuild solid infrastructure.
The first such boom, covering the early years of the city, rode on the lumber industry. During this period the road now known as Yesler Way won the nickname "Skid Road," supposedly after the timber skidding down the hill to Henry Yesler's sawmill. The later dereliction of the area may be a possible origin for the term which later entered the wider American lexicon as Skid Row. Like much of the American West, Seattle saw numerous conflicts between labor and management, as well as ethnic tensions that culminated in the anti-Chinese riots of 1885–1886. This violence originated with unemployed whites who were determined to drive the Chinese from Seattle (anti-Chinese riots also occurred in Tacoma). In 1900, Asians were 4.2% of the population. Authorities declared martial law and federal troops arrived to put down the disorder.
Seattle had achieved sufficient economic success that when the Great Seattle Fire of 1889 destroyed the central business district, a far grander city-center rapidly emerged in its place. Finance company Washington Mutual, for example, was founded in the immediate wake of the fire. However, the Panic of 1893 hit Seattle hard.
The second and most dramatic boom resulted from the Klondike Gold Rush, which ended the depression that had begun with the Panic of 1893. In a short time, Seattle became a major transportation center. On July 14, 1897, the S.S. Portland docked with its famed "ton of gold," and Seattle became the main transport and supply point for the miners in Alaska and the Yukon. Few of those working men found lasting wealth. However, it was Seattle's business of clothing the miners and feeding them salmon that panned out in the long run. Along with Seattle, other cities like Everett, Tacoma, Port Townsend, Bremerton, and Olympia, all in the Puget Sound region, became competitors for exchange, rather than mother lodes for extraction, of precious metals. The boom lasted well into the early part of the 20th century, and funded many new Seattle companies and products. In 1907, 19-year-old James E. Casey borrowed $100 from a friend and founded the American Messenger Company (later UPS). Other Seattle companies founded during this period include Nordstrom and Eddie Bauer. Seattle brought in the Olmsted Brothers landscape architecture firm to design a system of parks and boulevards.
The Gold Rush era culminated in the Alaska-Yukon-Pacific Exposition of 1909, which is largely responsible for the layout of today's University of Washington campus.
A shipbuilding boom in the early part of the 20th century became massive during World War I, making Seattle somewhat of a company town. The subsequent retrenchment led to the Seattle General Strike of 1919, the first general strike in the country. A 1912 city development plan by Virgil Bogue went largely unused. Seattle was mildly prosperous in the 1920s but was particularly hard hit in the Great Depression, experiencing some of the country's harshest labor strife in that era. Violence during the Maritime Strike of 1934 cost Seattle much of its maritime traffic, which was rerouted to the Port of Los Angeles.
The Great Depression in Seattle affected many minority groups, one being the Asian Pacific Americans; they were subject to racism, loss of property, and failed claims of unemployment due to citizenship status.
Seattle was one of the major cities that benefited from programs such as the WPA, CCC, UCL, and PWA. The workers, mostly men, built roads, parks, dams, schools, railroads, bridges, docks, and even historical and archival record sites and buildings. However, Seattle faced massive unemployment, loss of lumber and construction industries as Los Angeles prevailed as the bigger West Coast city. Seattle had building contracts that rivaled New York City and Chicago, but lost to LA as well. Seattle's eastern farm land faded due to Oregon's and the Midwest's, forcing people into town.
The famous Hooverville arose during the Depression, leading to Seattle's growing homeless population. Stationed outside Seattle, the Hooverville housed thousands of men but very very few children and no women. With work projects close to the city, Hooverville grew and the WPA settled into the city.
A movement by women arose from Seattle during the Depression. Fueled by Eleanor Roosevelt's book It's Up to the Women, women pushed for recognition, not just as housewives, but as the backbone to family. Using newspapers and journals Working Woman and The Woman Today, women pushed to be seen as equal and receive some recognition.
Seattle's University of Washington was greatly affected during the Depression era. As schools across Washington lost funding and attendance, the UW actually prospered during the time period. While Seattle public schools were influenced by Washington's superintendent Worth McClure, they still struggled to pay teachers and maintain attendance. The UW, despite academic challenges that plagued the college due to differing views on teaching and learning, focused on growth in student enrollment rather than improving the existing school.
Seattle was also the home base of impresario Alexander Pantages who, starting in 1902, opened a number of theaters in the city exhibiting vaudeville acts and silent movies. His activities soon expanded, and the thrifty Greek went on and became one of America's greatest theater and movie tycoons. Between Pantages and his rival John Considine, Seattle was for a while the western United States' vaudeville mecca. B. Marcus Priteca, the Scottish-born and Seattle-based architect, built several theaters for Pantages, including some in Seattle. The theaters he built for Pantages in Seattle have been either demolished or converted to other uses, but many other theaters survive in other cities of the U.S., often retaining the Pantages name. Seattle's surviving Paramount Theatre, on which he collaborated, was not a Pantages theater.
War work again brought local prosperity during World War II, this time centered on Boeing aircraft. The war dispersed the city's numerous Japanese-American businessmen due to the Japanese American internment. After the war, the local economy dipped. It rose again with Boeing's growing dominance in the commercial airliner market. Seattle celebrated its restored prosperity and made a bid for world recognition with the Century 21 Exposition, the 1962 World's Fair, for which the iconic Space Needle was built. Another major local economic downturn was in the late 1960s and early 1970s, at a time when Boeing was heavily affected by the oil crises, loss of government contracts, and costs and delays associated with the Boeing 747. Many people left the area to look for work elsewhere, and two local real estate agents put up a billboard reading "Will the last person leaving Seattle – Turn out the lights."
Seattle remained the corporate headquarters of Boeing until 2001, when the company separated its headquarters from its major production facilities; the headquarters were moved to Chicago. The Seattle area is still home to Boeing's Renton narrow-body plant (where the 707, 720, 727, and 757 were assembled, and the 737 is assembled today) and Everett wide-body plant (assembly plant for the 747, 767, 777, and 787). The company's credit union for employees, BECU, remains based in the Seattle area, though it is now open to all residents of Washington.
On March 20, 1970, twenty-eight people were killed when the Ozark Hotel was burned by an unknown arsonist.
As prosperity began to return in the 1980s, the city was stunned by the Wah Mee massacre in 1983, when thirteen people were killed in an illegal gambling club in the Seattle Chinatown-International District. Beginning with Microsoft's 1979 move from Albuquerque, New Mexico, to nearby Bellevue, Washington, Seattle and its suburbs became home to a number of technology companies including Amazon.com, F5 Networks, RealNetworks, Nintendo of America, McCaw Cellular (now part of AT&T Mobility), VoiceStream (now T-Mobile), and biomedical corporations such as HeartStream (later purchased by Philips), Heart Technologies (later purchased by Boston Scientific), Physio-Control (later purchased by Medtronic), ZymoGenetics, ICOS (later purchased by Eli Lilly and Company) and Immunex (later purchased by Amgen). This success brought an influx of new residents with a population increase within city limits of almost 50,000 between 1990 and 2000, and saw Seattle's real estate become some of the most expensive in the country. In 1993, the movie Sleepless in Seattle brought the city further national attention, as did the television sitcom Frasier. The dot-com boom caused a great frenzy among the technology companies in Seattle but the bubble ended in early 2001.
Seattle in this period attracted widespread attention as home to these many companies, but also by hosting the 1990 Goodwill Games and the APEC leaders conference in 1993, as well as through the worldwide popularity of grunge, a sound that had developed in Seattle's independent music scene. Another bid for worldwide attention—hosting the World Trade Organization Ministerial Conference of 1999—garnered visibility, but not in the way its sponsors desired, as related protest activity and police reactions to those protests overshadowed the conference itself. The city was further shaken by the Mardi Gras Riots in 2001, and then literally shaken the following day by the Nisqually earthquake.
Another boom began as the city emerged from the Great Recession which commenced when Amazon.com moved its headquarters from North Beacon Hill to South Lake Union. This initiated a historic construction boom which resulted in the completion of almost 10,000 apartments in Seattle in 2017, which is more than any previous year and nearly twice as many as were built in 2016. Beginning in 2010, and for the next five years, Seattle gained an average of 14,511 residents per year, with the growth strongly skewed toward the center of the city, as unemployment dropped from roughly 9 percent to 3.6 percent. The city has found itself "bursting at the seams", with over 45,000 households spending more than half their income on housing and at least 2,800 people homeless, and with the country's sixth-worst rush hour traffic.
According to the 2012–2016 American Community Survey (ACS), the racial makeup of the city was 65.7% White Non-Hispanic, 14.1% Asian, 7.0% Black or African American, 6.6% Hispanic or Latino of any race, 0.4% Native American, 0.9% Pacific Islander, 0.2% other races, and 5.6% two or more races.
According to the 2010 United States Census, Seattle had a population of 608,660 with a racial and ethnic composition as follows:
Seattle's population historically has been predominantly white. The 2010 census showed that Seattle was one of the whitest big cities in the country, although its proportion of white residents has been gradually declining. In 1960, whites constituted 91.6% of the city's population, while in 2010 they constituted 69.5%. According to the 2006–2008 American Community Survey, approximately 78.9% of residents over the age of five spoke only English at home. Those who spoke Asian languages other than Indo-European languages made up 10.2% of the population, Spanish was spoken by 4.5% of the population, speakers of other Indo-European languages made up 3.9%, and speakers of other languages made up 2.5%.
Seattle's foreign-born population grew 40% between the 1990 and 2000 censuses. The Chinese population in the Seattle area has origins in mainland China, Hong Kong, Southeast Asia, and Taiwan. The earliest Chinese-Americans that came in the late 19th and early 20th centuries were almost entirely from Guangdong Province. The Seattle area is also home to a large Vietnamese population of more than 55,000 residents, as well as over 30,000 Somali immigrants. The Seattle-Tacoma area is also home to one of the largest Cambodian communities in the United States, numbering about 19,000 Cambodian Americans, and one of the largest Samoan communities in the mainland U.S., with over 15,000 people having Samoan ancestry. Additionally, the Seattle area had the highest percentage of self-identified mixed-race people of any large metropolitan area in the United States, according to the 2000 United States Census Bureau. According to a 2012 HistoryLink study, Seattle's 98118 ZIP code (in the Columbia City neighborhood) was one of the most diverse ZIP Code Tabulation Areas in the United States.
According to a 2014 study by the Pew Research Center, the largest religious groupings are Christians (52%), followed by those of no religion (37%), Hindus (2%), Buddhists (2%), Jews (1%), Muslims (1%) and a variety of other religions have smaller followings. According to the same study by the Pew Research Center, about 34% of Seattleites are Protestant, and 15% are Roman Catholic. Meanwhile, 6% of the residents in Seattle call themselves agnostics, while 10% call themselves atheists.
According to the ACS 1-year estimates, in 2018, the median income of a city household was $93,481, and the median income for a family was $130,656. 11.0% of the population and 6.6% of families were below the poverty line. Of people living in poverty, 11.4% were under the age of 18 and 10.9% were 65 or older.
It is estimated that King County has 8,000 homeless people on any given night, and many of those live in Seattle. In September 2005, King County adopted a "Ten-Year Plan to End Homelessness", one of the near-term results of which is a shift of funding from homeless shelter beds to permanent housing.
In recent years, the city has experienced steady population growth, and has been faced with the issue of accommodating more residents. In 2006, after growing by 4,000 citizens per year for the previous 16 years, regional planners expected the population of Seattle to grow by 200,000 people by 2040. However, former mayor Greg Nickels supported plans that would increase the population by 60%, or 350,000 people, by 2040 and worked on ways to accommodate this growth while keeping Seattle's single-family housing zoning laws. The Seattle City Council later voted to relax height limits on buildings in the greater part of Downtown, partly with the aim to increase residential density in the city center. As a sign of increasing downtown core growth, the Downtown population crested to over 60,000 in 2009, up 77% since 1990.
Seattle has a relatively high number of adults living alone. According to the 2000 U.S. Census interim measurements of 2004, Seattle has the fifth highest proportion of single-person households nationwide among cities of 100,000 or more residents, at 40.8%.
Seattle has a notably large lesbian, gay, bisexual, and transgender community. According to a 2006 study by UCLA, 12.9% of city residents polled identified as gay, lesbian, or bisexual. This was the second-highest proportion of any major U.S. city, behind San Francisco. Greater Seattle also ranked second among major U.S. metropolitan areas, with 6.5% of the population identifying as gay, lesbian, or bisexual. According to 2012 estimates from the United States Census Bureau, Seattle has the highest percentage of same-sex households in the United States, at 2.6 percent, surpassing San Francisco (2.5 percent). The Capitol Hill district has historically been the center of LGBT culture in Seattle.
Seattle is a compact, beautiful city in Washington State. It is bordered by the Olympic Mountains and has lovely mountain scenery. Its population is less than three million but has seen an explosion in tourism and development. Due to these dramatic changes, its demographics have changed, from a predominantly white Christian community to an increasingly multiethnic one. The city is also highly diverse, with residents coming from all parts of the country and many different religious groups.
Seattle lies along a narrow strip of real estate along the water of Puget Sound. To the north are the Olympic Mountains and to the south are clear waters and wooded mountains. Beyond the waters lies two rocky mountain ranges, the Olympic to the north and the Cascades to south. Early immigrants came to Washington State looking for a life beyond the hill station life and found such a lifestyle in Washington State. They developed an extensive commerce and social networks, as well as a complex heritage that now influence the demographic makeup of the state and their political representation.
Washington is a state very much influenced by European settlement. The cities of Seattle and Washington City, Washington, were originally settlements of pioneers. Many of today's middle-class people to commute to work in the city and surrounding areas. The cities have developed into huge business centers providing world-class goods and services to residents. This growth has helped fuel the growth of the city, but some areas are becoming less urbanized and more rural. A new group of people, often called "urban professionals", have been created to help urban areas grow in a more environmentally-friendly way.
Washington State is very diverse. A number of Native American tribes live in the state. Some of these tribes are dependent on the natural environment, such as Washington State fish populations and forests. Other communities have never had contact with outside humans and maintain distinct cultures. Washington State has an interesting history and many of its towns and villages are historical sites that portray the original way people lived long before modern civilization.
The Washington State History Museum in Olympia houses one of the largest collections of historical artifacts in the country. It features a number of exhibits that tell the story of the state over the years. It is open to the public and provides educational opportunities to people of all ages.
Washington offers a variety of outdoor activities. The Olympic Peninsula and Puget Sound offer challenging and rewarding hiking experiences. There are also fishing opportunities, canoeing, kayaking, fly fishing and whale watching. Some of the most beautiful and scenic areas for camping are in and around the state.
Washington is a state with vast untapped resources waiting to be explored. If you love nature and historic sites, there is plenty of that in Washington. In particular, there is a vast area of wildernesses rich in wildlife and natural beauty. The Olympic National Park, the Space Needle and other National Parks can all be visited easily by driving or hiking in the region.
The University of Washington is among the best schools in the country for anyone wishing to pursue a degree in any field of study. Their geography department is one of the finest in the country. Other examples of the quality of education in this area include the U.S. Naval Academy and George Washington University. Those living in Washington State are fortunate in that they have access to some of the best colleges and universities in the world. Coupled with the Pacific Northwest's natural beauty, it is no wonder why Washington State has become a favorite place to live for people from all around the world.