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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The Vancouver area was inhabited by a variety of Native American tribes, most recently the Chinook and Klickitat nations, with permanent settlements of timber longhouses. The Chinookan and Klickitat names for the area were reportedly Skit-so-to-ho and Ala-si-kas, respectively, meaning "land of the mud-turtles." First European contact was made by William Robert Broughton in 1792, with approximately half of the indigenous population dead from smallpox before the Lewis and Clark Expedition camped in the area in 1806. Within another fifty years, other actions and diseases such as measles, malaria and influenza had reduced the Chinookan population from an estimated 80,000 "to a few dozen refugees, landless, slaveless and swindled out of a treaty."
Meriwether Lewis wrote that the Vancouver area was "the only desired situation for settlement west of the Rocky Mountains." The first permanent European settlement did not occur until 1824, when Fort Vancouver was established as a fur trading post of the Hudson's Bay Company. From that time on, the area was settled by both the US and Britain under a "joint occupation" agreement. Joint occupation led to the Oregon boundary dispute and ended on June 15, 1846, with the signing of the Oregon Treaty, which gave the United States full control of the area. Before 1845, American Henry Williamson laid out a large claim west of the Hudson's Bay Company (including part of the present-day Port of Vancouver), called Vancouver City and properly registered his claim at the U.S. courthouse in Oregon City, before leaving for California.:42 In 1848, Williamson had it surveyed and platted by Peter Crawford. In 1850, Amos Short traced over the claim of Williamson and named the town Columbia City. It changed to Vancouver in 1855. The City of Vancouver was incorporated on January 23, 1857.
Based on an act in the 1859–60 legislature, Vancouver was briefly the capital of Washington Territory, before capital status was returned to Olympia, Washington by a 2–1 ruling of the territory's supreme court, in accordance with Isaac Stevens' preference and concern that proximity to the border with Oregon might give some of the state's influence away to Oregon.
U.S. Army Captain (and future President) Ulysses S. Grant was quartermaster at what was then known as Columbia Barracks for 15 months beginning in September 1852. Soon after leaving Vancouver, he resigned from the army and did not serve again until the outbreak of the American Civil War. Other notable generals to have served in Vancouver include George B. McClellan, Philip Sheridan, Oliver O. Howard and 1953 Nobel Peace Prize recipient George Marshall.
Army presence in Vancouver was very strong, as the Department of the Columbia built and moved to Vancouver Barracks, the military reservation for which stretched from the river to what is currently Fourth Plain Boulevard and was the largest Army base in the region until surpassed by Fort Lewis, 120 miles (190 km) to the north. Built on the old company gardens and skirmish range, Pearson Army Field (later Pearson Field) was a key facility, and at one point the US Army Signal Corps operated the largest spruce cut-up plant in the world to provide much-needed wood for airplanes. Vancouver became the end point for two ultra-long flights from Moscow, USSR over the North Pole. The first of these flights was performed by Valery Chkalov in 1937 on a Tupolev ANT-25RD airplane. Chkalov was originally scheduled to land at an airstrip in nearby Portland, Oregon, but redirected at the last minute to Vancouver's Pearson Airfield. Today there is a street named for him in Vancouver. In 1975 an obelisk was erected at Pearson Field commemorating this event.
The neighborhood of Sifton was the terminus of an early electric trolley operated by the Northcoast Power Company that also served nearby Orchards from 1910 until 1926. The trolleys made ten stops and ran once per hour, charging 15 cents each way. A mural in the heart of Orchards depicts the trolley and the rural character of the area at the time it was operating. The community was named after Doctor Sifton, a promoter of the trolley service.
According to the archives of the Vancouver Columbian newspaper, the Orchards-Sifton route went along Vancouver's Main Street to 26th, then out 26th to K Street and thence north to 33rd. From there, it ran on 33rd over Burnt Bridge Creek and past the city limits. At that point the trolley became more like a regular train as it followed a cut through the wilderness. Few houses were seen between Vancouver and Orchards. The public's preference for motor cars in the 1920s heralded the end of the trolley.
Separated from Oregon until 1917, when the Interstate Bridge began to replace ferries, Vancouver had three shipyards just downstream which produced ships for World War I before World War II brought an enormous economic boom. An Alcoa aluminum plant opened on September 2, 1940, using inexpensive power from the nearby New Deal hydropower turbines at Bonneville Dam. After the bombing of Pearl Harbor, Henry Kaiser opened a shipyard next to the U.S. Army base, which by 1944 employed as many as 36,000 people in a twenty-four hours a day, seven days a week production of Liberty ships, landing ship tanks, and escort carriers. This influx of shipyard workers boosted the population from 18,000 to over 80,000 in just a few months, leading to the creation of the Vancouver Housing Authority and six new residential developments: Fruit Valley, Fourth Plain Village, Bagley Downs, Ogden Meadows, Burton Homes and McLoughlin Heights. Each of these was later incorporated into the city, and are well-known neighborhoods, while the neighboring "shipyard city" of Vanport, Oregon, would be destroyed by the Memorial Day flood of 1948.
Vancouver has recently experienced conflicts with other Clark County communities because of rapid growth in the area. The city's first annexation more than doubled its size in 1909, with the largest annexation of 1997 adding 11,258 acres (45.56 km2) and 58,171 residents. As a result of urban growth and the 1997 annexation, Vancouver is often thought of as split between two areas, East and West Vancouver, divided by NE Andresen Road. West Vancouver is home to downtown Vancouver and some of the more historical parts of the city, as well as recent high-density mixed-use development. East Vancouver includes the communities of Cascade Park East and West, which had populations of 6,996 and 6,956 in 1990 before annexation.
More than one-third of the Vancouver urban area's population lives in unincorporated urban area north of the city limits, including the communities of Hazel Dell, Felida, Orchards and Salmon Creek. If county leaders had approved a major annexation plan in 2006, Vancouver would have passed Tacoma and Spokane to become the state's second-largest city.
Vancouver is located just north of the Columbia River, just west of where the Columbia River Gorge bisects the volcanic Cascade Range and just east of where the Willamette River enters the Columbia. The city of Vancouver is in the Western Lowlands region of Washington. When clouds do not blanket the Puget-Willamette trough formed by the Cascade and Coast Range, Mount Hood, Mount St. Helens, Mount Jefferson and Mount Adams are all visible from Vancouver.
According to the United States Census Bureau, the city has a total area of 49.86 square miles (129.14 km2), of which, 46.46 square miles (120.33 km2) is land and 3.40 square miles (8.81 km2) is water.
Vancouver lies just north of Portland, Oregon and shares a similar climate. Both are classified as warm-summer Mediterranean (Csb) on the Köppen climate classification, with certain key exceptions. High pressures east of the Cascade Range create something of a venturi effect, leading to cold east winds down the Columbia River Gorge. Unsheltered by the Willamette Valley, Vancouver has historically seen colder temperatures, including "silver thaw" storms where freezing rain cakes limbs and power lines. Such storms can paralyze Vancouver. This occasionally freezes the river, and in 1916 cut electric power in the city for almost two weeks. Rainfall occurs frequently throughout the fall, winter, and spring, but ceases around the middle of June, with dry and warm weather lasting through September. Average annual precipitation is 42 inches (1,100 mm). Heavy snowfalls are infrequent and snow often falls and doesn't stick, with major snowstorms only occurring every 2–4 years. Close proximity to the river was also a concern for flooding, before dams constricted the river, destroying features such as Celilo Falls. Periodic floods have been a nuisance, with two of the most destructive in June 1894 and May 1948. The 1948 Memorial Day flood almost topped the Interstate Bridge's support piers and completely destroyed nearby Vanport, Oregon. Other unusual storms include the Columbus Day windstorm of 1962 and an April 5, 1972 tornado which rated F3 on the Fujita scale, striking a local school. An EF1 tornado struck on January 10, 2008 just after noon causing moderate damage along a 2-mile (3.2 km) path from Vancouver Lake to the unincorporated Hazel Dell area.
Because many Vancouver residents work in Portland, there is typically significant rush hour traffic congestion on two bridges that cross the Columbia River – the Interstate Bridge and the Glenn Jackson Bridge. In 2017 there were 297,932 weekday vehicle crossings on the two bridges.
As of the census of 2010, there were 161,791 people, 65,691 households, and 40,246 families residing in the city. The population density was 3,482.4 inhabitants per square mile (1,344.6/km2). There were 70,005 housing units at an average density of 1,506.8 per square mile (581.8/km2). The racial makeup of the city was 80.9% White, 2.9% African American, 1.0% Native American, 5.0% Asian, 1.0% Pacific Islander, 4.3% from other races, and 4.8% from two or more races. Hispanic or Latino people of any race were 10.4% of the population.
There were 65,691 households, of which 31.9% had children under the age of 18 living with them, 42.6% were married couples living together, 13.2% had a female householder with no husband present, 5.5% had a male householder with no wife present, and 38.7% were non-families. 30.0% of all households were made up of individuals, and 9.9% had someone living alone who was 65 years of age or older. The average household size was 2.43 and the average family size was 3.02.
The median age in the city was 35.9 years. 24% of residents were under the age of 18; 9.4% were between the ages of 18 and 24; 28.9% were from 25 to 44; 25.3% were from 45 to 64; and 12.4% were 65 years of age or older. The gender makeup of the city was 48.8% male and 51.2% female.
As of the census of 2000, there were 143,560 people, 56,628 households, and 36,298 families living in the city. The population density is 3,354.7 people per square mile (1,295.4/km2). There were 60,039 housing units at an average density of 1,403.0 per square mile (541.7/km2). According to the 2010 US Census, The racial makeup of the city was 76.2% White, 2.9% African American, 1.0% Native American, 5.0% Asian, 1.0% Pacific Islander, and 4.80% from two or more races. Hispanic or Latino people of any race were 10.4% of the population. 16.4% were of German, 9.2% English, 8.4% Irish and 7.9% American ancestry. 89.2% spoke English, 5.1% Spanish, 3.2% Russian, 1.4% Ukrainian and 1.1% Vietnamese as their first language. A large increase in persons with Russian or Ukrainian as their primary language has occurred.
There were 56,628 households, out of which 33.4% had children under the age of 18 living with them, 47.3% were married couples living together, 12.1% had a female householder with no husband present, and 35.9% were non-families. 27.6% of all households were made up of individuals, and 8.3% had someone living alone who was 65 years of age or older. The average household size was 2.50 and the average family size was 3.06.
In the city, the population was spread out, with 26.7% under the age of 18, 9.8% from 18 to 24, 32.1% from 25 to 44, 20.6% from 45 to 64, and 10.7% who were 65 years of age or older. The median age was 33 years. For every 100 females, there were 96.9 males. For every 100 females age 18 and over, there were 93.8 males.
The median income for a household in the city was $41,618, and the median income for a family was $47,696. Males had a median income of $37,306 versus $26,940 for females. The per capita income for the city was $20,192. 9.4% of families and 12.2% of the population were below the poverty line, including 16.1% of those under the age of 18 and 8.2% of those 65 and older.
Seattle is a compact, beautiful city in Washington State. It is bordered by the Olympic Mountains and has lovely mountain scenery. Its population is less than three million but has seen an explosion in tourism and development. Due to these dramatic changes, its demographics have changed, from a predominantly white Christian community to an increasingly multiethnic one. The city is also highly diverse, with residents coming from all parts of the country and many different religious groups.
Seattle lies along a narrow strip of real estate along the water of Puget Sound. To the north are the Olympic Mountains and to the south are clear waters and wooded mountains. Beyond the waters lies two rocky mountain ranges, the Olympic to the north and the Cascades to south. Early immigrants came to Washington State looking for a life beyond the hill station life and found such a lifestyle in Washington State. They developed an extensive commerce and social networks, as well as a complex heritage that now influence the demographic makeup of the state and their political representation.
Washington is a state very much influenced by European settlement. The cities of Seattle and Washington City, Washington, were originally settlements of pioneers. Many of today's middle-class people to commute to work in the city and surrounding areas. The cities have developed into huge business centers providing world-class goods and services to residents. This growth has helped fuel the growth of the city, but some areas are becoming less urbanized and more rural. A new group of people, often called "urban professionals", have been created to help urban areas grow in a more environmentally-friendly way.
Washington State is very diverse. A number of Native American tribes live in the state. Some of these tribes are dependent on the natural environment, such as Washington State fish populations and forests. Other communities have never had contact with outside humans and maintain distinct cultures. Washington State has an interesting history and many of its towns and villages are historical sites that portray the original way people lived long before modern civilization.
The Washington State History Museum in Olympia houses one of the largest collections of historical artifacts in the country. It features a number of exhibits that tell the story of the state over the years. It is open to the public and provides educational opportunities to people of all ages.
Washington offers a variety of outdoor activities. The Olympic Peninsula and Puget Sound offer challenging and rewarding hiking experiences. There are also fishing opportunities, canoeing, kayaking, fly fishing and whale watching. Some of the most beautiful and scenic areas for camping are in and around the state.
Washington is a state with vast untapped resources waiting to be explored. If you love nature and historic sites, there is plenty of that in Washington. In particular, there is a vast area of wildernesses rich in wildlife and natural beauty. The Olympic National Park, the Space Needle and other National Parks can all be visited easily by driving or hiking in the region.
The University of Washington is among the best schools in the country for anyone wishing to pursue a degree in any field of study. Their geography department is one of the finest in the country. Other examples of the quality of education in this area include the U.S. Naval Academy and George Washington University. Those living in Washington State are fortunate in that they have access to some of the best colleges and universities in the world. Coupled with the Pacific Northwest's natural beauty, it is no wonder why Washington State has become a favorite place to live for people from all around the world.