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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
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A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Pasco
On October 16, 1805, the Lewis and Clark Expedition camped in the Pasco area, at a site now commemorated by Sacajawea State Park. The area was frequented by fur trappers and gold traders. In the 1880s, the Northern Pacific Railway was built near the Columbia River, bringing many settlers to the area. Pasco was officially incorporated on September 3, 1891. It was named by Virgil Bogue, a construction engineer for the Northern Pacific Railway after Cerro de Pasco, a city in the Peruvian Andes, where he had helped build a railroad. In its early years Pasco was a small railroad town, but the completion of the Grand Coulee Dam in 1941 brought irrigation and agriculture to the area.
Due largely to the presence of the Hanford Site (which made the plutonium for the Nuclear bombings of Hiroshima and Nagasaki), the entire Tri-Cities area grew rapidly from the 1940s through 1950s. However, most of the population influx resided in Richland and Kennewick, as Pasco remained primarily driven by the agricultural industry, and to a lesser degree the NP Pasco rail yards. After the end of World War II, the entire region went through several "boom" and "bust" periods, cycling approximately every 10 years and heavily based on available government funding for Hanford-related work. Farming continues to be the economic driver for most of the city's industrial tax base.
Pasco was not a sundown town in the same way as Richland and Kennewick, however Jim Crow laws restricted African Americans to living only on the east side of the railroad tracks, which was largely underdeveloped without public water or garbage service. In the 1940s, Edward R. Dudley visited as an investigator from the NAACP and observed widespread discrimination from businesses and law enforcement. In a 1947 survey, black residents listed water supply and service as the most significant problem for the area, and racial discrimination as second. White residents listed over-crowded schools as the most significant problem, and the presence of blacks as second. In 1948, Hazel Scott was refused service at a Pasco restaurant and successfully sued the owners for discrimination, bringing national attention to racial segregation practices in the Tri-Cities.
In the late 1990s, foreseeing another Hanford-related boom period, several developers purchased large farm circles in Pasco for residential and commercial development. Since that time, Pasco has undergone a transformation that has not only seen its population overtake the neighboring city of Richland, but also has resulted in growth in the city's retail and tourism industries. Recently incorporated land on the West side of the city has exploded into new housing tracts, apartments, and shopping centers. This area of the city has become referred to locally as "West Pasco", distinguishing it from the older area of town to the East. In addition to an influx of new residents to the region, many residents of the Tri-Cities have moved from Richland and Kennewick to West Pasco due to its central location and virtually all-new housing and business. In early 2018, plans were announced for 5,000 to 8,000 new residences in West Pasco, west of Road 100.
Pasco is located at 46°14′19″N 119°6′31″W / 46.23861°N 119.10861°W (46.238507, −119.108534).
According to the United States Census Bureau, the city has a total area of 34.08 square miles (88.27 km2), of which 30.50 square miles (78.99 km2) is land and 3.58 square miles (9.27 km2) is water.
As Pasco is located in Southeastern Washington, the city lies in the rain shadow of the Cascade Range. As a result, the area is a windswept desert, receiving little precipitation throughout the year. Hot summers, warm springs, and cold winters provide a stark contrast to other areas of the state.
The Columbia River borders the south side of the city, separating it from the neighboring cities of Richland and Kennewick.
As of the census of 2010, there were 59,781 people, 17,983 households, and 13,863 families living in the city. The population density was 1,960.0 inhabitants per square mile (756.8/km2). There were 18,782 housing units at an average density of 615.8 per square mile (237.8/km2). The racial makeup of the city was 55.8% White, 1.9% African American, 0.5% Native American, 1.9% Asian, 0.1% Pacific Islander, 36.4% from other races, and 3.3% from two or more races. Hispanic or Latino of any race were 55.7% of the population.
There were 17,983 households, of which 51.3% had children under the age of 18 living with them, 55.1% were married couples living together, 14.9% had a female householder with no husband present, 7.1% had a male householder with no wife present, and 22.9% were non-families. 17.0% of all households were made up of individuals, and 5.3% had someone living alone who was 65 years of age or older. The average household size was 3.30 and the average family size was 3.73.
The median age in the city was 27.3 years. 35.5% of residents were under the age of 18; 10.6% were between the ages of 18 and 24; 29.9% were from 25 to 44; 17.2% were from 45 to 64; and 6.7% were 65 years of age or older. The gender makeup of the city was 50.7% male and 49.3% female.
As of the census of 2000, there were 32,066 people, 9,619 households, and 7,262 families living in the city. The population density was 1,141.9 people per square mile (440.9/km2). There were 10,341 housing units at an average density of 368.2 per square mile (142.2/km2). The racial makeup of the city was 52.76% White, 3.22% African American, 0.77% Native American, 1.77% Asian, 0.14% Pacific Islander, 37.44% from other races, and 3.9% from two or more races. Hispanic or Latino of any race was 56.26% of the population.
There were 9,619 households, out of which 45.6% had children under the age of 18 living with them, 54.7% were married couples living together, 14.3% had a female householder with no husband present, and 24.5% were non-families. 20.1% of all households were made up of individuals, and 8.5% had someone living alone who was 65 years of age or older. The average household size was 3.30 and the average family size was 3.79.
In the city, the age distribution of the population shows 35.5% under the age of 18, 11.8% from 18 to 24, 28.5% from 25 to 44, 15.5% from 45 to 64, and 8.7% who were 65 years of age or older. The median age was 27 years. For every 100 females, there were 106.7 males. For every 100 females age 18 and over, there were 104.2 males.
The median income for a household in the city was $34,540, and the median income for a family was $37,342. Males had a median income of $29,016 versus $22,186 for females. The per capita income for the city was $13,404. About 19.5% of families and 23.3% of the population were below the poverty line, including 31.4% of those under age 18 and 9.6% of those age 65 or over.
About Washington
Seattle is a compact, beautiful city in Washington State. It is bordered by the Olympic Mountains and has lovely mountain scenery. Its population is less than three million but has seen an explosion in tourism and development. Due to these dramatic changes, its demographics have changed, from a predominantly white Christian community to an increasingly multiethnic one. The city is also highly diverse, with residents coming from all parts of the country and many different religious groups.
Seattle lies along a narrow strip of real estate along the water of Puget Sound. To the north are the Olympic Mountains and to the south are clear waters and wooded mountains. Beyond the waters lies two rocky mountain ranges, the Olympic to the north and the Cascades to south. Early immigrants came to Washington State looking for a life beyond the hill station life and found such a lifestyle in Washington State. They developed an extensive commerce and social networks, as well as a complex heritage that now influence the demographic makeup of the state and their political representation.
Washington is a state very much influenced by European settlement. The cities of Seattle and Washington City, Washington, were originally settlements of pioneers. Many of today's middle-class people to commute to work in the city and surrounding areas. The cities have developed into huge business centers providing world-class goods and services to residents. This growth has helped fuel the growth of the city, but some areas are becoming less urbanized and more rural. A new group of people, often called "urban professionals", have been created to help urban areas grow in a more environmentally-friendly way.
Washington State is very diverse. A number of Native American tribes live in the state. Some of these tribes are dependent on the natural environment, such as Washington State fish populations and forests. Other communities have never had contact with outside humans and maintain distinct cultures. Washington State has an interesting history and many of its towns and villages are historical sites that portray the original way people lived long before modern civilization.
The Washington State History Museum in Olympia houses one of the largest collections of historical artifacts in the country. It features a number of exhibits that tell the story of the state over the years. It is open to the public and provides educational opportunities to people of all ages.
Washington offers a variety of outdoor activities. The Olympic Peninsula and Puget Sound offer challenging and rewarding hiking experiences. There are also fishing opportunities, canoeing, kayaking, fly fishing and whale watching. Some of the most beautiful and scenic areas for camping are in and around the state.
Washington is a state with vast untapped resources waiting to be explored. If you love nature and historic sites, there is plenty of that in Washington. In particular, there is a vast area of wildernesses rich in wildlife and natural beauty. The Olympic National Park, the Space Needle and other National Parks can all be visited easily by driving or hiking in the region.
The University of Washington is among the best schools in the country for anyone wishing to pursue a degree in any field of study. Their geography department is one of the finest in the country. Other examples of the quality of education in this area include the U.S. Naval Academy and George Washington University. Those living in Washington State are fortunate in that they have access to some of the best colleges and universities in the world. Coupled with the Pacific Northwest's natural beauty, it is no wonder why Washington State has become a favorite place to live for people from all around the world.