Looking for a Digital Marketing Agency?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A digital marketing agency can help you expand your business and improve the overall performance of your company. But, you have to make sure that you work with an agency that knows what they're doing. Not all agencies are equal, especially when it comes to digital marketing. Let's take a look at the traits of a great digital marketing agency.
First of all, a digital marketing agency isn't like your regular in-house agency. In-house agencies are usually focused on results - they know how to work with a certain demographic group to get the right kind of responses. A digital marketing agency, however, is a lead-generating and brand-development engine. This means that if you want to work with them, you have to be willing to do whatever it takes to get their attention. If you go into an agency without knowing what kind of results you want or what you plan on getting out of it, you might not find the right talent.
Digital marketing agencies have to be able to put the data and findings they collect to work for their client. If they aren't good with this, your business could very well be hurt because they wouldn't know which types of campaigns to pursue or which strategies to use to benefit from the data they collect. This means you need to have a good relationship with your digital marketing agency, or you'll just be throwing your money away on ineffective campaigns.
Another characteristic of a great digital marketing agency makes it easier to work together. You can tell if an agency has the right people by the way they talk to you. It's clear when someone isn't on the same page as you - and that's when it's time to move on and find someone who will. In a traditional marketing organization, the people who make the decisions are usually all on the same page; there is rarely a difference between the top person and the middle person. You don't want to work with someone who only knows his/her own opinion, and who has no interest in what you want to do or what you have to say.
When working with a digital marketing agency from the uk based scene, one thing you want to look for is an agency that values what you stand for. If they do, then they'll help you make all of your campaigns successful. From the moment you start talking about ideas, you need to focus on the value that you and your brand offer. Your values and goals should be what drives everything you do, from the content marketing to the promotions to the brand positioning. For example, your company's values may be centered around being environmentally friendly, but your brand may also be centered around using promotional tools that are printable, affordable, or unique. Both of these things are important to you, so you need to make sure your agency values both.
Finally, if you find an agency that will work closely with you, then you have found a great partner. You should never restrict your creative input to just one person, because you'll be missing out on a lot. Look for digital marketing agencies that will get multiple opinions, so you can weigh your options before making a final decision. Make sure that the people working with you understand what you stand for, what your goals are, and what you're willing to go through in order to achieve those goals. You need to trust your creative partner more than ever before if you want to work with an agency that will help grow your business.
The land around Lake Washington to the east of Seattle was first settled by Native Americans. English settlers arrived in the late 1860s, when the McGregor and Popham families built homesteads in what is now the Houghton neighborhood. Four miles (6 km) to the north people also settled near what is now called Juanita Bay, a favored campsite of the Natives because a wild potato, "wapatos", thrived there. The Curtis family arrived in the area in the 1870s, followed by the French family in 1872. The Forbes family homesteaded what is now Juanita Beach Park in 1876, and settled on Rose Hill in 1877. Gradually, additional people settled in the area, and by the end of the 1880s a small number of logging, farming and boat-building communities were established.
In 1886, Peter Kirk, a British-born enterprising businessman seeking to expand the family's Moss Bay steel production company, moved to Washington after hearing that iron deposits had been discovered in the Cascade Range. Other necessary components such as limestone, needed in steel smelting, were readily available in the area. Further yet, a small number of coal mines (a required fuel source for steel mills) had recently been established nearby in Newcastle and train lines were already under construction. Plans were also underway to build the Lake Washington Ship Canal.
Kirk realized that if a town were built near the water it would be a virtual freshwater port to the sea, as well as help support any prospective mill. At the time, however, Kirk was not a U.S. citizen and could not purchase any land. Leigh S. J. Hunt, then owner of the Seattle Post-Intelligencer, offered to partner with Kirk and buy the necessary real estate.
Under their new venture, the Kirkland Land and Development Company, Kirk and Hunt purchased thousands of acres of land in what is now Kirkland's downtown in July 1888. Kirk and his associates started the construction of a new steel mill soon after, named the Moss Bay Iron and Steel Company of America. After founding the city of Kirkland in 1888, officially one of the earliest on the Eastside at the time, Kirk's vision of a "Pittsburgh of the West" was beginning to take form. Construction soon commenced on several substantial brick homes and business blocks that would house and serve the steel mill employees.
However, the Seattle, Lake Shore and Eastern Railway, which had recently been purchased by Tacoma-based Northern Pacific, had now refused to construct a rail line to the lake. This would, after all, have a negative impact on Tacoma, which was furiously competing with Seattle as the dominant Puget Sound seaport. The ensuing financial issues and numerous obstacles took a toll on Kirk, who was running out of investors. Hunt was also in debt from the purchase of land.
Nevertheless, the plans continued and the steel mill was eventually completed in late 1892 on Rose Hill (a full 2 miles (3 km) from the lake's shore). Financial issues arose and due to the Panic of 1893 the mill subsequently closed without ever producing any steel. In spite of everything, Kirk was determined not to give up on his namesake town, and Kirkland was finally incorporated in 1905 with a population of approximately 532. A final attempt at a steel mill in Kirkland was planned by James A. Moore in 1906. His Northwestern Iron & Steel Company paid $250,000 in cash for a 1,500-acre (6.1 km2) site, but the mill never materialized. This came at the heels of the Pacific Steel Company, incorporated earlier in 1906 by J.F. Duthie, William Calvert and L.S. Cragin. This company soon amounted to nothing.
In 1900 the Curtis family made a living operating a ferry-construction business on Lake Washington. Along with Captain John Anderson, the Curtises were among the first to run ferries in the area. Leschi, first operated on December 27, 1913, was the original wooden ferry to transport automobiles and people between the Eastside and Madison Park until her retirement in 1950. The ferry operations ran nearly continuously for 18 hours each day. The construction of the first Lake Washington floating bridge in 1940, however, made ferry service unprofitable and eventually led to its cancellation. Subsequent years saw wool milling and warship building become the major industries.
The first woolen mill in the state of Washington was built in Kirkland in 1892. The mill was the primary supplier of wool products for the Alaska Gold Rush prospectors and for the U.S. military during World War I. By 1917, after the completion of the Lake Washington Ship Canal, the construction of ocean-going vessels had become a major business. By 1940, the thriving Lake Washington Shipyard had constructed more than 25 warships during World War II for the U.S. Navy, on what is now Carillon Point.
Since the incorporation of Kirkland in 1905, the city has grown to approximately 12 times its original geographic boundaries, nearly doubling in size during the 1940s and 1960s.
Kirkland consolidated with the neighboring town of Houghton on July 31, 1968, to form one city of 13,500. It annexed the neighborhood of Totem Lake in 1974, and the neighborhoods of South Juanita, North Rose Hill, and South Rose Hill in 1988, which were the largest annexations undertaken in Washington in nearly two decades. This added a further 16,119 people to Kirkland's population and was responsible for 76 percent of Kirkland's population increase between 1980 and 1990.
On November 3, 2009, responding to a county initiative to encourage cities to annex or incorporate many of the unincorporated areas within the county, as well as a state sales tax incentive intended to ease the process, three previously unincorporated districts north of the city—Finn Hill, Juanita, and Kingsgate—voted on whether to annex to Kirkland. The measure failed by seven votes to reach the 60% margin, which was required because the measure included accepting a share of the city's voter-approved debt. However, since the affirmative vote was over 50%, the city council could and did vote to accept the annexation, without the assumption of debt.
The annexation added 33,000 residents (combined total population of around 80,000) and nearly 7 square miles (18 km2) to Kirkland on June 1, 2011.
According to a 2012 estimate, the median income for a household in the city was $86,656, and the median income for a family was $106,893. The per capita income for the city was $51,229.
As of the census of 2010, there were 48,787 people, 22,445 households, and 12,014 families residing in the city. The population density was 4,521.5 inhabitants per square mile (1,745.8/km2). There were 24,345 housing units at an average density of 2,256.3 per square mile (871.2/km2). The racial makeup of the city was 79.3% White, 1.8% African American, 0.4% Native American, 11.3% Asian, 0.3% Pacific Islander, 2.5% from other races, and 4.5% from two or more races. Hispanic or Latino of any race were 6.3% of the population.
There were 22,445 households, of which 24.6% had children under the age of 18 living with them, 42.3% were married couples living together, 7.6% had a female householder with no husband present, 3.6% had a male householder with no wife present, and 46.5% were non-families. 36.0% of all households were made up of individuals, and 8.4% had someone living alone who was 65 years of age or older. The average household size was 2.15 and the average family size was 2.83.
The median age in the city was 37.5 years. 18.8% of residents were under the age of 18; 8.2% were between the ages of 18 and 24; 35.1% were from 25 to 44; 27% were from 45 to 64; and 10.9% were 65 years of age or older. The gender makeup of the city was 48.7% male and 51.3% female.
As of the census of 2000, there were 45,054 people, 20,736 households, and 11,031 families residing in the city. The population density was 4,220.3 people per square mile (1,628.8/km2). There were 21,831 housing units at an average density of 2,045.0 per square mile (789.2/km2). The racial makeup of the city was 85.28% White, 1.59% African American, 0.53% Native American, 7.80% Asian, 0.20% Pacific Islander, 1.69% from other races, and 2.92% from two or more races. Hispanics or Latinos, who may be of any race, were 4.11% of the population.
There were 20,736 households, out of which 23.3% had children under the age of 18 living with them, 42.0% were married couples living together, 8.1% had a female householder with no husband present, and 46.8% were non-families. 35.6% of all households were made up of individuals, and 6.7% had someone living alone who was 65 years of age or older. The average household size was 2.13 and the average family size was 2.80.
In the city, the population was spread out, with 18.5% under the age of 18, 9.3% from 18 to 24, 38.1% from 25 to 44, 23.9% from 45 to 64, and 10.2% who were 65 years of age or older. The median age was 36 years. For every 100 females, there were 94.8 males. For every 100 females age 18 and over, there were 92.8 males.
The median income for a household in the city was $60,332, and the median income for a family was $73,395. Males had a median income of $50,691 versus $39,737 for females. The per capita income for the city was $38,903. About 3.9% of families and 5.3% of the population were below the poverty line, including 6.3% of those under age 18 and 5.0% of those age 65 or over.
Seattle is a compact, beautiful city in Washington State. It is bordered by the Olympic Mountains and has lovely mountain scenery. Its population is less than three million but has seen an explosion in tourism and development. Due to these dramatic changes, its demographics have changed, from a predominantly white Christian community to an increasingly multiethnic one. The city is also highly diverse, with residents coming from all parts of the country and many different religious groups.
Seattle lies along a narrow strip of real estate along the water of Puget Sound. To the north are the Olympic Mountains and to the south are clear waters and wooded mountains. Beyond the waters lies two rocky mountain ranges, the Olympic to the north and the Cascades to south. Early immigrants came to Washington State looking for a life beyond the hill station life and found such a lifestyle in Washington State. They developed an extensive commerce and social networks, as well as a complex heritage that now influence the demographic makeup of the state and their political representation.
Washington is a state very much influenced by European settlement. The cities of Seattle and Washington City, Washington, were originally settlements of pioneers. Many of today's middle-class people to commute to work in the city and surrounding areas. The cities have developed into huge business centers providing world-class goods and services to residents. This growth has helped fuel the growth of the city, but some areas are becoming less urbanized and more rural. A new group of people, often called "urban professionals", have been created to help urban areas grow in a more environmentally-friendly way.
Washington State is very diverse. A number of Native American tribes live in the state. Some of these tribes are dependent on the natural environment, such as Washington State fish populations and forests. Other communities have never had contact with outside humans and maintain distinct cultures. Washington State has an interesting history and many of its towns and villages are historical sites that portray the original way people lived long before modern civilization.
The Washington State History Museum in Olympia houses one of the largest collections of historical artifacts in the country. It features a number of exhibits that tell the story of the state over the years. It is open to the public and provides educational opportunities to people of all ages.
Washington offers a variety of outdoor activities. The Olympic Peninsula and Puget Sound offer challenging and rewarding hiking experiences. There are also fishing opportunities, canoeing, kayaking, fly fishing and whale watching. Some of the most beautiful and scenic areas for camping are in and around the state.
Washington is a state with vast untapped resources waiting to be explored. If you love nature and historic sites, there is plenty of that in Washington. In particular, there is a vast area of wildernesses rich in wildlife and natural beauty. The Olympic National Park, the Space Needle and other National Parks can all be visited easily by driving or hiking in the region.
The University of Washington is among the best schools in the country for anyone wishing to pursue a degree in any field of study. Their geography department is one of the finest in the country. Other examples of the quality of education in this area include the U.S. Naval Academy and George Washington University. Those living in Washington State are fortunate in that they have access to some of the best colleges and universities in the world. Coupled with the Pacific Northwest's natural beauty, it is no wonder why Washington State has become a favorite place to live for people from all around the world.