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We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
The origins of the name of Midlothian are subject to debate. Many think that the name came from two brothers from East Lothian and West Lothian in Scotland who founded a village. For the name of the village they decided to name it after their respective homelands and a compromise was made, thus making the name of Midlothian.
However, this story is mostly a legend based in some truth. The two brothers who were said to have founded the village were likely Abraham Salle and Dr. Archibald Logwood Wooldridge (often called A. S. and A. L. Wooldridge). They, along with their two sisters, Jane Elam and Charlotte Wooldridge, incorporated a mining company called the Midlothian Coal Mining Company in 1835. This company's lands consisted of most of the present-day land south of Midlothian Turnpike in the village of Midlothian and is thought to have given its name to the village. The name of the coal company came from the Midlothian tract of land that was one of the two tracts that made up the company's original land holdings of 404 1/2 acres. The name of the tract came from a house ( demolished in the 1900s in a fire department exercise) that was located on the tract that was also named Midlothian and was owned by the Wooldridge family. The first Wooldridge in America and the one who had assembled most of the Midlothian area lands, John Wooldridge (great-grandfather of the two brothers), came in the late 17th century from England. However, his ancestors in England had connections with the region of Midlothian in Scotland and it is from here that the name is originally derived.
Another interesting note about the name is that the village has not always been called Midlothian. In the late 1700s, the area was listed on maps simply as "Coal Mines" and later came to be known as Coalfield. The modern-day Coalfield Rd is a remnant of this name. When the Richmond and Danville Railroad went through the village, their station (First built in 1850, destroyed in 1864 during the Civil War, second station built in 1866 and demolished in 1957. The station stood at the intersection of Salisbury Dr and the railroad.) was called Coalfield Station. The US Post Office established at the station, however, had the name of Midlothian. This reflected the rise in importance of the Midlothian Coal Mining Company. By the late 1800s, the area had ceased to be called Coalfield and was almost always called Midlothian.
Before the arrival of Europeans in the 17th century, the area had been populated for thousands of years by various cultures of Native Americans. Among these in historic times were the Siouan-speaking Monacan tribe. They often came into conflict with the Algonquian-speaking members of the Powhatan Confederacy, who were generally located to the east in the Virginia Tidewater area.
In 1700 and after, French Huguenot settlers, who were Protestant, came to the area in the Virginia Colony to escape Catholic religious persecution in France. Most came from London, where they had resettled as refugees. Although the Crown had offered the French land in Lower Norfolk County, the governor of the colony and William Byrd offered them the village of Manakin Town, which had been abandoned by the Monacan. Byrd and the governor intended to use the French as a buffer settlement, and thought they would be easier to control apart from the English. The location was about 20 miles (32 km) above the head of navigation on the James River at what became Richmond. The French, many of whom were artisans and merchants, struggled to survive on the isolated frontier. The terrain was hilly and largely wooded, and shipping of farm products such as tobacco crops was not easy.
The greater natural resource in the Midlothian area was coal, and the area was ultimately developed with coal mining and railroads. About 10 miles (16 km) west of the fall line of the James River at present-day Richmond is a basin of coal, which was one of the earliest mined in the Virginia Colony. Scots settlers with mining skills began to mine this resource in the 18th century. Many coal-related enterprises in the Midlothian area of Chesterfield County began early in the 18th century.
The Village area of today's Midlothian started as a settlement of coal miners in the 18th century which were among the oldest mining shafts in the United States. In 1709, Midlothian produced the first commercially mined coal in the United States. Among other participants in the area's emerging coal business was Colonel Henry "Harry" Heth, a businessman who emigrated from England about 1759. He established offices at Norfolk and Manchester, where several generations of his family were also involved in the business.
During the American Revolution, coal produced in the Midlothian coal pits supplied the cannon factory on the James River at Westham, upstream from Richmond; it produced shot and shells for the Continental Army. By the end of the War, developers shipped Chesterfield coal to Philadelphia, New York, Boston and to every city in Virginia. Commenting on the area's coal in his Notes on the State of Virginia (1781–82), then-Governor Thomas Jefferson stated: "The country on James river, from 15 to 20 miles above Richmond, and for several miles northward and southward, is replete with mineral coal of a very excellent quality." During his presidency, Jefferson ordered coal from the Black Heath Mine in Midlothian for use in the White House.
In 1989 the Chesterfield County Board of Supervisors approved a special area plan for Midlothian Mines Park, partly as a response to economic growth along Midlothian Turnpike resulting in population explosion. The core of the new "Special Area Plan" was based on the boundary of the plan of 1989 and extended westward to Route 288 as a natural boundary, and a map of the Midlothian community special area plan boundary was provided by John G. Ownby for the Richmond Times-Dispatch. Midlothian Mines Park, on the site of the first commercially-mined coal deposits in the Colony of Virginia, first opened for visitors in 2004.
In 1804, a toll road, Manchester and Falling Creek Turnpike, was built from Manchester to Falling Creek to ease traffic on what is now Old Buckingham Road. It was graveled in 1807, making it Virginia's first hard-surfaced road. That road's descendant is known as Midlothian Turnpike, present-day U.S. Route 60.
By 1824, an estimated 70 to 100 wagons, each of which was loaded with four or five tons of coal, made a daily trip on the turnpike, transporting to the docks near Manchester the million or more bushels (30,000 metric tons) of coal that were produced in Chesterfield County each year. The heavily loaded coal wagons tended to cut deep ruts in the turnpike, raising clouds of dust in summer and churning the road into mud in the rainy season. As there were few options for shunpiking, citizens whose faster buggies dawdled along behind the lumbering wagons urged the state legislature to do something about it—a canal, a better road, but something.
The result was the Chesterfield Railroad, a 13 miles (21 km) mule- and gravity-powered line that connected the Midlothian coal mines with wharves located at Manchester, directly across from Richmond. Partially funded by the Virginia Board of Public Works, the railroad began operating in 1831, the first in the state. By 1852, the newer, steam-driven Richmond and Danville Railroad (R&D) began operation to Coalfield Station, later renamed Midlothian; it quickly supplanted the slower Chesterfield Railroad. In a financial reorganization in 1894, the R&D line through Midlothian became part of the Southern Railway system. It is now part of Norfolk Southern Railway. According to the 1895 Virginia atlas, the population of Midlothian was 375.
In the 20th century, coal mining declined. The area became less populated, remaining largely wooded with farms scattered along mostly rural and dirt roads. Gradually, post-war construction of the highway network and the growth of metropolitan Richmond brought subdivision residential development. When the Swift Creek Reservoir was created in 1965, the availability of water and sewer service accelerated residential growth, with Brandermill built in 1975. In 1988, an extension of the Powhite Parkway and widening of Midlothian Turnpike and Hull Street Road (U.S. Route 360) provided much-needed highway infrastructure. The area continued to attract new residents as farm and forest lands were redeveloped into residential subdivisions. The expansion of the area assigned to the Midlothian post office caused a much larger area to be assigned to have a "Midlothian" ZIP code on their address. As a result, many address locations within Chesterfield County that are far away from the original Midlothian village on U.S. Route 60 have "Midlothian" as their preferred place name. Chesterfield County's Midlothian Community Special Area Plan defines the Midlothian community as roughly the area between the Village of Midlothian and Lucks Lane to the south.
Chesterfield County Historic Landmarks near the Midlothian Village include:
An exhibit on local mining history in the Chesterfield Museum includes a length of iron rail from the incline railway, the first in Virginia.
As of the 2010 census, the community had a total population of 58,880. Midlothian's demographics are much like Virginia's. Its inhabitants are predominantly European American. The next biggest group is African Americans, followed by people of Hispanic and Asian descent. The median household income per year in 2005 was $80,381.
The traditional core of the Village of Midlothian on Route 60 is between two major shopping malls developed later. Midlothian has many neighborhoods; Some examples off Route 60 include Briarwood, Roxshire, and Salisbury to the north; and Walton Park, Queensmill, and Stonehenge to the south. Woodlake, Virginia and Brandermill, Virginia are communities on Route 360 (also known as Hull St Rd). Midlothian was ranked #37 in CNNMoney's list of "The Best Places to Live" in 2005 and #99 in 2008.
Virginia is an attractive southern U.S. State with beautiful landscapes and rich history. Virginia, a densely populated eastern U.S. city, stretches along the shores of the Potomac River from the Chesapeake Bay to the Appalachian Mountains. It is among the 13 original states, with historical landmarks including Monticello, home of Jefferson's famed plantation. The Virginia Colony was created out of proportion to its size, with many Native American and immigrant communities. Today, Virginia is one of America's fastest growing states, and is an exciting place to live.
Virginia is not without political intrigue. Virginia's leaders have historically been divided into three major camps: royalist, aristocrat, and colonialist. Each group has historically sought to expand its influence over the other. Virginia's two major political parties, the Democratic and Republican parties, represent opposing political philosophies. The Democratic Party is the moderate, older party in the state, and the Republican Party is the more radical, radicalizing faction.
Downtown Virginia, home to most of the government offices, is where most people commute to work. The city is also one of its most popular cities with tourists, who visit for its natural beauty, historic sites, shopping and nightlife. Virginia Beach is home to several popular beaches that attract thousands of tourists each year. In addition, the city offers other attractions such as the Virginia Zoo, Aquarium, Carilion Bowl, Virginia Aquarium & Marine Science Center, and the Virginia Zoo and Gardens. The popular annual Virginia Spring Festival takes place in January.
A large portion of the population in Virginia is classified as rural. The word "rural" can imply both small town and rural living. People living in this type of environment tend to be conservative and private. This lifestyle is evident in many rural communities in Virginia. These communities are generally less expensive and, therefore, more affordable than urban areas. Most rural communities lack restaurants, shopping malls, and other sources of revenue that would support a larger community.
Virginia's largest cities of Richmond, Fairfax, and Hampton Roads provide much more to their residents than just the basics of daily living. Because it is located so close to Washington, D.C., these cities provide a unique view of political life in the capital. In addition, the people in these areas enjoy a strong sense of community and cultural identity that makes them attractive to young families and retirees.
Because the capital is so widely seen by people on a daily basis, Virginia is considered to be one of the most popular cities to live in. Many people choose to buy a home in Virginia because they can work from home; they are not limited by the laws that apply in their hometown. Additionally, working in a city allows people to socialize with other people, increasing their likelihood of forming lasting friendships.
Virginia is host to many historical attractions, which draw many visitors each year. The city of Springfield, for example, is a National Historic Landmark that has been listed on the United States National Register of Historic Places sincetones of the American Revolution. In addition to its significance as a significant historical event, Springfield is a beautiful place to live.
Regardless of where a person lives in Virginia, they have access to beautiful parks, breathtaking gardens, and unique architecture. The real estate market in Virginia is competitive and buyers can find a home that suits their budget and needs. With all of the activities and places to visit, Virginia is a wonderful place for people to call home.
In the Washington area, many families choose to live in the cities of Fairfax and Prince William County. Fairfax is home to the executive offices of the city and is the capital of the commonwealth of Virginia. This area is home to a wide variety of government agencies and beautiful landscaped communities. The home prices in this area are moderate and the people who live here enjoy a low cost of living and access to a variety of public and private schools.
In the Prince William County area, a homeowner will enjoy the beautiful beach views and well maintained golf courses. This area is also home to numerous attractions such as the Ocean Breeze, Water Parks, and The Farm at Waverly. These local attractions draw thousands of visitors each year. The cost of living in Prince William County is reasonable and the people who live here have access to high quality schools. A quick search online will yield many local listings.
The people who live in the Washington DC suburbs enjoy easy accessibility to major city centers and several different entertainment venues. In Ashburn, there are the Dulles International Airport and in Loudoun County, there are three major arena centers including the Verizon Arena and the Comcast Center. In addition to all of these benefits, these communities are near attractions such as the ballpark and museums. The housing prices are moderate and many of the homes are fully furnished. With so many benefits available in these communities, it's easy to see why so many people chose to live in the Washington DC suburbs.