Looking for a Google Ads Management?
We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
Google AdWords is an effective tool to manage and control the marketing activities related to your online business. The main advantage of Google AdWords is that it lets you promote your products, services, and programs at affordable prices. You don't have to invest a large amount of money to advertise your product. In contrast with other Internet marketing tools, Google AdWords is very easy to use. Google AdWords also provides maximum exposure to your products or programs through web immediate search results.
Google AdWords is one of the best methods for pay per click (PPC) marketing. PPC marketing is an instant way to generate leads or customers. By spending on little amount of money, you can easily generate lots of leads for your product or company. Google AdWords is the quickest and most cost-efficient method to instantly boost revenues for your organization or business. It functions by sending targeted prospective customers or potential customers to your site whenever someone searches for a related product or service on the internet. A wide range of products and services are advertised through paid search ads by Google AdWords; such as travel, finance, insurance, and beauty products.
Google AdWords is one of the best practices for Google AdSense management. Google AdSense is a program by Google where you can display Google ads on your websites for which you will pay only when a visitor clicks on those ads. This is one of the best practices of google ads management that let you display Google ads in your websites at affordable costs. You can use the best practices of Google AdWords in order to maximize its effects on your websites.
In order to make sure that your online business will be successful in the long run, it is important that you focus on your online marketing strategy. The success of your business will be determined not only by the number of visitors but also by the number of conversions that they will make. In order to increase your conversion rates, it is important to hire the best practices of google ads management services. This is because they have techniques that can boost your advertising revenue and they can do so in an affordable way. By employing the best practices of Google AdWords in your digital marketing campaign, you will be able to increase your sales conversions.
One of the best practices that you need to implement when managing your ad campaigns is to use the best practices of Google AdWords management. The best practices of Google AdWords management include creating effective ads, creating effective ad campaigns, creating unique landing pages, testing and tracking the effectiveness of your keywords and ad campaigns, and testing your traffic. These are some of the factors that you need to manage using the best practices of Google AdSense management. By implementing these practices, you will be able to boost your conversion rates and increase your income.
Optimizing your ads campaign is one of the best practices that you need to implement. It is one of the most essential factors that will allow you to increase your online sales and generate more profit for your business. There are many ways that you can optimize your ads campaign. Some of these ways include optimizing your website content, creating an attractive and eye-catching landing page, monitoring the performance of your keywords and ad campaigns, and testing your traffic.
ABOUT El Paso
The El Paso region has had human settlement for thousands of years, as evidenced by Folsom points from hunter-gatherers found at Hueco Tanks. The evidence suggests 10,000 to 12,000 years of human habitation. The earliest known cultures in the region were maize farmers. When the Spanish arrived, the Manso, Suma, and Jumano tribes populated the area. These were subsequently incorporated into the mestizo culture, along with immigrants from central Mexico, captives from Comanchería, and genízaros of various ethnic groups. The Mescalero Apache were also present.
Spanish explorer Don Juan de Oñate was born in 1550 in Zacatecas, Zacatecas, Mexico and was the first New Spain (Mexico) explorer known to have observed the Rio Grande near El Paso, in 1598, celebrating a Thanksgiving Mass there on April 30, 1598. Four survivors of the Narváez expedition, Álvar Núñez Cabeza de Vaca, Alonso del Castillo Maldonado, Andrés Dorantes de Carranza, and his enslaved Moor Estevanico, are thought to have passed through the area in the mid-1530s. El Paso del Norte (present-day Ciudad Juárez) was founded on the south bank of the Río Bravo del Norte (Rio Grande), in 1659 by Fray Garcia de San Francisco. In 1680, the small village of El Paso became the temporary base for Spanish governance of the territory of New Mexico as a result of the Pueblo Revolt, until 1692, when Santa Fe was reconquered and once again became the capital.
The Texas Revolution (1836) was generally not felt in the region, as the American population was small, not being more than 10% of the population. However, the region was claimed by Texas as part of the treaty signed with Mexico and numerous attempts were made by Texas to bolster these claims, but the villages that consisted of what is now El Paso and the surrounding area remained essentially a self-governed community with both representatives of the Mexican and Texan governments negotiating for control until Texas irrevocably took control in 1846. During this interregnum, 1836–1848, Americans nonetheless continued to settle the region. As early as the mid-1840s, alongside long extant Hispanic settlements such as the Rancho de Juan María Ponce de León, Anglo settlers such as Simeon Hart and Hugh Stephenson had established thriving communities of American settlers owing allegiance to Texas. Stephenson, who had married into the local Hispanic aristocracy, established the Rancho de San José de la Concordia, which became the nucleus of Anglo and Hispanic settlement within the limits of modern-day El Paso, in 1844: the Republic of Texas, which claimed the area, wanted a chunk of the Santa Fe trade. The Treaty of Guadalupe Hidalgo effectively made the settlements on the north bank of the river part of the US, separate from Old El Paso del Norte on the Mexican side. The present Texas–New Mexico boundary placing El Paso on the Texas side was drawn in the Compromise of 1850.
El Paso remained the largest settlement in New Mexico as part of the Republic of Mexico until its cession to the U.S. in 1848, when the Treaty of Guadalupe Hidalgo specified the border was to run north of El Paso De Norte around the Ciudad Juárez Cathedral which became part of the state of Chihuahua.
El Paso County was established in March 1850, with San Elizario as the first county seat. The United States Senate fixed a boundary between Texas and New Mexico at the 32nd parallel, thus largely ignoring history and topography. A military post called the "Post opposite El Paso" (meaning opposite El Paso del Norte, across the Rio Grande) was established in 1849 on Coons' Rancho beside the settlement of Franklin, which became the nucleus of the future El Paso, Texas; After the army left in 1851, the rancho went into default and was repossessed; in 1852, a post office was established on the rancho bearing the name El Paso as an example of cross-border town naming until El Paso del Norte was renamed Juarez in 1888. After changing hands twice more, the El Paso company was set up in 1859 and bought the property, hiring Anson Mills to survey and lay out the town, thus forming the current street plan of downtown El Paso.
In Beyond the Mississippi (1867), Albert D. Richardson, traveling to California via coach, described El Paso as he found it in late 1859:
During the Civil War, a Confederate presence was in the area until it was captured by the Union California Column in 1862. It was then headquarters for the 5th Regiment California Volunteer Infantry until December 1864.
After the Civil War's conclusion, the town's population began to grow as Texans continued to move into the villages and soon became the majority. El Paso itself, incorporated in 1873, encompassed the small area communities that had developed along the river. In the 1870s, a population of 23 non-Hispanic Whites and 150 Hispanics was reported. With the arrival of the Southern Pacific, Texas and Pacific, and Atchison, Topeka and Santa Fe railroads in 1881, the population boomed to 10,000 by the 1890 census, with many Anglo-Americans, recent immigrants, old Hispanic settlers, and recent arrivals from Mexico. The location of El Paso and the arrival of these more wild newcomers caused the city to become a violent and wild boomtown known as the "Six-shooter Capital" because of its lawlessness. Indeed, prostitution and gambling flourished until World War I, when the Department of the Army pressured El Paso authorities to crack down on vice (thus "benefitting" vice in neighboring Ciudad Juárez). With the suppression of the vice trade and in consideration of the city's geographic position, the city continued into developing as a premier manufacturing, transportation, and retail center of the U.S. Southwest.
In 1909, William Howard Taft and Porfirio Díaz planned a summit in El Paso, Texas, and Ciudad Juárez, Mexico, a historic first meeting between a U.S. president and a Mexican president and also the first time an American president crossed the border into Mexico, but tensions rose on both sides of the border, including threats of assassination, so the Texas Rangers, 4,000 U.S. and Mexican troops, U.S. Secret Service agents, FBI agents, and U.S. marshals were all called in to provide security.Frederick Russell Burnham, a celebrated scout, was put in charge of a 250-strong private security detail hired by John Hays Hammond, who in addition to owning large investments in Mexico, was a close friend of Taft from Yale and a U.S. vice presidential candidate in 1908. On October 16, the day of the summit, Burnham and Private C.R. Moore, a Texas Ranger, discovered a man holding a concealed palm pistol standing at the El Paso Chamber of Commerce building along the procession route. Burnham and Moore captured, disarmed, and arrested the assassin within only a few feet of Taft and Díaz. By 1910, an overwhelming number of people in the city were Americans, creating a settled environment, but this period was short-lived as the Mexican Revolution greatly impacted the city, bringing an influx of refugees – and capital – to the bustling boom town. Spanish-language newspapers, theaters, movie houses, and schools were established, many supported by a thriving Mexican refugee middle class. Large numbers of clerics, intellectuals, and businessmen took refuge in the city, particularly between 1913 and 1915. Ultimately, the violence of the Mexican Revolution followed with the large Mexican diaspora, who had fled into El Paso. In 1915 and again in 1916 and 1917, various Mexican revolutionary societies planned, staged, and launched violent attacks against both Texans and their political Mexican opponents in El Paso. This state of affairs eventually led to the vast Plan de San Diego, which resulted in the murder of 21 American citizens. The subsequent reprisals by local militia soon caused an escalation of violence, wherein an estimated 300 Mexicans and Mexican-Americans lost their lives. These actions affected almost every resident of the entire Rio Grande Valley, resulting in millions of dollars of losses; the end result of the Plan of San Diego was long-standing enmity between the two ethnic groups.
Simultaneously, other Texans and Americans gravitated to the city, and by 1920, along with the U.S. Army troops, the population exceeded 100,000 and non-Hispanic Whites once again were in the clear majority. Nonetheless, the city increased the segregation between Mexicans and Mexican-Americans with non-Hispanic Whites. In reply, the Catholic Church attempted to garner the Mexican-American community's allegiance through education and political and civic involvement organizations, including the National Catholic Welfare Fund. In 1916, the Census Bureau reported El Paso's population as 53% Mexican and 44% Non-Hispanic whites. Mining and other industries gradually developed in the area. The El Paso and Northeastern Railway was chartered in 1897, to help extract the natural resources of surrounding areas, especially in southeastern New Mexico Territory. The 1920s and 1930s had the emergence of major business development in the city, partially enabled by Prohibition-era bootlegging. The military demobilization, and an agricultural economic depression, which hit places like El Paso first before the larger Great Depression was felt in the big cities, though, hit the city hard. In turn, as in the rest of the United States, the Depression era overall hit the city hard, and El Paso's population declined through the end of World War II, with most of population losses coming from the non-Hispanic White community. Nonetheless, they remained the majority to the 1940s.
During and following the war, military expansion in the area, as well as oil discoveries in the Permian Basin, helped to engender rapid economic expansion in the mid-1900s. Copper smelting, oil refining, and the proliferation of low-wage industries (particularly garment making) led the city's growth. Additionally, the departure of region's rural population, which was mostly non-Hispanic White, to cities like El Paso, brought a short-term burst of capital and labor, but this was balanced by additional departures of middle-class Americans to other parts of the country that offered new and better-paying jobs. In turn, local businesses looked south to the opportunities afforded by cheap Mexican labor. Furthermore, the period from 1942 to 1956 had the bracero program, which brought in cheap Mexican labor into the rural area to replace the losses of the non-Hispanic White population. In turn, seeking better-paying jobs, these migrants also moved to El Paso. By 1965, Hispanics once again were a majority. Meanwhile, the postwar expansion slowed again in the 1960s, but the city continued to grow with the annexation of surrounding neighborhoods and in large part because of its significant economic relationship with Mexico.
The Farah Strike, 1972–1974, occurred in El Paso, Texas. This strike was originated and led by Chicanas, or Mexican-American women, due to Farah Manufacturing Company, one of the largest factories in the city, being unorganized and having low wages, discrimination, no benefits, lack of gender neutrality, health and safety hazards, and unattainable quotas.Texas Monthly described the Farah Strike as the "strike of the century."
On August 3, 2019, a mass shooting/domestic terrorist attack committed by a white supremacist occurred at a Walmart in El Paso, which left 23 people dead and 23 others injured.
As of 2010 U.S. census, 649,121 people, 216,694 households, and 131,104 families resided in the city. The population density was 2,263.0 people per square mile (873.7/km2). There were 227,605 housing units at an average density of 777.5 per square mile (300.2/km2). Recent census estimates say that the racial composition of El Paso is: White– 92.0% (Non-Hispanic Whites: 11.8%), African American or Black – 3.9%, Two or more races – 1.5%, Asian – 1.3%, Native American – 1.0%, and Native Hawaiian and other Pacific Islander – 0.2%.
Ethnically, the city was: 82.8% Hispanic or Latino of any race.
Of the 216,894 households in 2010, 37.6% had children under the age of 18 living with them, 48.5% were married couples living together, 20.7% had a female householder with no husband present, and 25.3% were not families. About 21.5% of all households were made up of individuals, and 24.9% had someone living alone who was 65 years of age or older. The average household size was 2.95 and the average family size was 3.47
In the city, the age distribution was 29.1% under the age of 18, 7.5% from 20 to 24, 26.2% from 25 to 44, 22.8% from 45 to 64, and 11.1% who were 65 years of age or older. The median age was 32.5 years.
The median income for a household in the city was $44,431, and for a family was $50,247. Males had a median income of $28,989 versus $21,540 for females. The per capita income for the city was $21,120. About 17.3% of families and 20.3% of the population were below the poverty line, including 28.5% of those under age 18 and 18.4% of those age 65 or over.
Texas is an extremely popular state in the South Central area of the United States. It is second largest U.S. State by both population and area. Millions of people commute to work in this great state every day and millions more visit on a yearly basis. There are many cities and towns in Texas from which to choose when thinking about moving to the great state.
Dallas is one of the most popular cities in Texas. This city offers so much to do. It has four professional sports teams as well as several major corporations that are located in Dallas. The Texas Stars hockey team is based in Dallas as well. Many celebrities have been born in Dallas including musicians and actors like Johnny Guitar and Dallas Cowboys wide receiver Deion Sanders.
Houston is also a popular city in Texas. It is the state's largest city and is known for its diverse population, great restaurants, and historic architecture. It is also rich in cultural history with several historically significant sites and landmarks.
Austin is another extremely popular Texas city. It is also the third largest city in the Texas. It is located just south of San Antonio on Highway 360. It has one of the best demographics of people in the entire country. Austin, TX is one of the few cities in the United States where everyone knows someone who has come to the state to visit family or has worked in an office there. This wide diversity of the population ensures that Austin, TX has something for everyone.
The third largest city in Texas, Houston is a logical choice for anyone who wants to relocate to this part of the country. It is situated on the bayou in the middle of Texas. There are many parks in Houston, where one can enjoy water activities such as swimming and fishing.
Houston is home to one of the most diverse groups of people. It has an ethnic, economic, religious, political, and historical mix that simply isn't found in other southern cities. As this part of Texas has changed over time, so too have the people that call Texas home. There have been some large immigration waves to the state, and these immigrants bring with them an ethnicity and a culture all their own.
The fourth largest city in Texas, Dallas is known for being a crossroads between two very different regions. It is central in the Texas oil fields and very prosperous in its political clout. Many famous names have roots in Texas, and Dallas is the state capitol. It has an exciting history with many battles fought over the state's rights to Texas territories. The city also has a popular rodeo in Dallas that is world famous.
The fifth most populous city in Texas, Houston is also one of its most popular cities. Like many of the other Texas popular cities, it was a former railroad's capital. Its rich history and the energy it provides attract a good deal of workers from out of state as well as local residents, who enjoy the abundance of resources and the energy it generates. As more is learned about Texas and all that it has to offer, the influx will only continue to increase.
Austin, another one of the most popular Texas cities, was named one of the top ten best places to live by the US Times. The vibrant college town and surrounding areas are considered to be central to the Texas economy. There are many festivals and events that take place in this region, which make it even more popular each year. It is also home to the third largest film industry in the country.
San Antonio is also growing in popularity as a destination. This historic city offers a lot for the tourist and the family. It is known for having one of the largest Latin-speaking populations in the nation. It has a strong economic presence and is a popular destination for people moving from other parts of Texas.
Fort Worth is another growing popular Texas destination. This area is known for having both a vibrant music scene and for being a world class business city. It has some of the best public transportation in the state and is close to the Eastern Texas Plain. It is also a safe place to live in and provides easy access to North Texas.