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In 2017, we launched our Heaviside Digital platform, designed to provide high-quality web, digital marketing, and SEO services to businesses with lower marketing budgets.
A Facebook Ads Agency basically handles Facebook marketing campaigns for the clients. These days, there has never been a greater time to begin a new business online than right now. One of today's most popular lifestyle companies you could develop from nothing is a Facebook marketing agency. With the huge number of potential customers on Facebook, it's vital to constantly drive qualified traffic to one's business website. A Facebook campaign can also be used to generate lead generation which can be extremely profitable.
When it comes to creating Facebook ads campaigns, it's important to stay as generic as possible. Don't give away too much information about your company's specific product or service up front. Targeting specific demographics is ideal and by targeting specific markets you'll easily be able to increase your customer base. A Facebook ads agency has the expertise to create ad campaigns that are completely tailored to each and every client. They know how to effectively target demographics and create an ad campaign that will deliver results.
Targeting specific markets is essential because this way you'll be more likely to retain those customers. Remember, a person who isn't interested in your product is likely not going to click on your ad. However, they could still be on your mailing list. Using the data from your Facebook ads clients, the ad marketers will create ads that will target the people who want what you have to offer, and you'll increase your sales!
It's not hard to generate leads with a Facebook ads agency either. By targeting your ads based on keywords, location, gender, age or any other form of demographic you'll quickly get clients clicking through to your website. It's that simple and effective. So you don't need to spend hours posting messages on social media sites when you could be generating leads on autopilot with a great advertising agency and web marketing tool.
Don't believe that the sky is the limit with advertising online. There are so many businesses trying to market online that it can be difficult to find quality leads that actually want to buy something. But you won't have to spend all day posting messages on social networking sites trying to drum up business as you can let a professional advertising agency to do that for you. The real money is in quality campaigns that target people who are actually looking for what you have to offer. It's much easier to sell to the masses than it is to sell to a group of individuals who are already halfway vested.
Once you've got quality leads, your next step is to convert them into sales. That's where retargeting ad campaigns come in. These campaigns allow you to target people already interested in what you have to offer but who are not ready to make a purchase just yet. With retargeting campaigns you simply need to send them a message asking them if they are ready to take that next step and give you their name, email, phone number, and the URL where they can find more information about your products and services. You can then follow up with a second message asking them if they still want to take the action you requested of them. By doing this you're increasing your chances of converting those leads into actual sales, which will increase your chances of making more money from Facebook ads.
ABOUT Sugar Land
Prior to the founding of Texas, the Atakapa people lived in the area that later became Sugar Land.
Sugar Land has roots in the original Mexican land grant made to Anglo-American Stephen F. Austin. One of the first settlers of the land, Samuel M. Williams, called this area "Oakland Plantation" because of the many different varieties of oak trees on the land. Williams' brother, Nathaniel, purchased the land from Austin in 1838. They developed the plantation by growing cotton, corn, and sugarcane.
During these early years, the plantation was the center of social life along the Brazos River. In 1853, Benjamin Terry and William J. Kyle purchased the Oakland Plantation from the Williams family. Terry is known for organizing a division of Texas Rangers during the Civil War and for naming the town.
Upon the deaths of Terry and Kyle, Colonel E. H. Cunningham bought the 12,500-acre (5,100 ha) plantation soon after the Civil War. He had a sugar-refining plant built here, and developed the town around it in 1879, platting the land and attracting settlers during the post-Reconstruction era.
In 1906, the Kempner family of Galveston, under the leadership of Isaac H. Kempner, and in partnership with William T. Eldridge, purchased the 5,300-acre (2,100 ha) Ellis Plantation, one of the few plantations in Fort Bend County to survive the Civil War. The Ellis Plantation had originally been part of the Jesse Cartwright league; Will Ellis had operated it after the Civil War by a system of tenant farming, made up mostly of African-American families who had earlier worked the land.
In 1908, the partnership acquired the adjoining 12,500-acre (5,100 ha) Cunningham Plantation, with its raw-sugar mill and cane-sugar refinery. The partnership changed the name to Imperial Sugar Company; Kempner associated the name "Imperial", which was also the name of a small raw-sugar mill on the Ellis Plantation, with the Imperial Hotel in New York City.
Around the turn of the 20th century, most of the sugarcane crops were destroyed by a harsh winter. As part of the Kempner-Eldridge agreement, Eldridge moved to the site to serve as general manager and build the company-owned town of Sugar Land.
The trains running through Sugar Land are on the route of the oldest railroad in Texas. They run adjacent to the sugar refinery, west of the town, and through the center of what used to be known as the Imperial State Prison Farm. It operated with convict lease labor. Between the end of the civil War and 1912, more than 3,500 prisoners died in Texas as a result of the racist convict leasing program. Archaeologists have uncovered unmarked graves of African Americans from this period in the region around Sugar Land's prison and sugar factory. Since the early 21st century, this area has been largely redeveloped as the suburban planned community of Telfair.
As a company town from the 1910s until 1959, Sugar Land was virtually self-contained. Imperial Sugar Company provided housing for the workers, encouraged construction of schools, built a hospital to treat workers, and provided businesses to meet the workers' needs. Many of the original houses built by the Imperial Sugar Company remain today in The Hill and Mayfield Park areas of Sugar Land, and have been passed down through generations of family members.
During the 1950s, Imperial Sugar wanted to expand the town by building more houses. It developed a new subdivision, Venetian Estates, which featured waterfront homesites on Oyster Creek and on man-made lakes.
As the company town expanded, so did the interest of establishing a municipal government. Voters chose to make Sugar Land a general-law city in 1959, with T. E. Harman becoming the first mayor.
In the early 1960s, a new subdivision development called Covington Woods was constructed. Later that year, the Imperial Cattle Ranch sold about 1,200 acres (490 ha) to a developer to create what became Sugar Creek in 1968. As a master-planned community, Sugar Creek introduced the concept of country club living to Sugar Land. Custom houses were built to surround two golf courses, and country clubs, swimming pools, and a private home security service were part of the amenities developed.
The success of Sugar Creek, buoyed by the construction of U.S. Highway 59, quickly made Sugar Land's vast farmlands attractive to real-estate developers for residential housing. In 1977, development began on First Colony, a master-planned community encompassing 10,000 acres (4,000 ha). Developed by a Gerald Hines-led consortium that became known as Sugarland Properties Inc., development on First Colony would continue over the next 30 years. The master-planned community offered homebuyers formal landscaping, neighborhoods segmented by price range, extensive green belts, a golf course and country club, lakes and boulevards, neighborhood amenities, and shopping.
Around the same time as First Colony, another master-planned community development called Sugar Mill was started in the northern portion of Sugar Land, offering traditional, lakefront, and estate lots. The master-planned communities of Greatwood and New Territory, at the time situated west of the city in what was then its extraterritorial jurisdiction, also began to be developed by the end of the 1980s.
In addition to the development of master-planned communities targeted at commuters from Houston, Sugar Land began attracting the attention of major corporations throughout the 1980s. Many chose to base their operations in the city. Fluor Daniel, Schlumberger, Unocal, and others began to locate offices and facilities in the city. This resulted in a favorable 40/60 ratio of residential to commercial tax base within the city.
In 1981, a special city election was held for the purpose of establishing a home-rule municipal government. Voters approved the adoption of a home-rule charter, which established a mayor-council form of government, with all powers of the city vested in a council composed of a mayor and five councilmen, elected from single-member districts.
A special city election was held Aug. 9, 1986, to submit the proposed changes to the electorate for consideration. By a majority of the voters, amendments to the charter were approved that provided for a change in the city's form of government from that of "mayor-council" (strong mayor) to that of a "council-manager" form of government, which provides for a professional city manager to be the chief administrative officer of the city. Approval of this amendment authorized the mayor to be a voting member of council, in addition to performing duties as presiding officer of the council.
Sugar Land annexed Sugar Creek in 1986, after the latter community was nearly built-out. That same year, the city organized the largest celebration in its history, the Texas Sesquicentennial Celebration, celebrating 150 years of Texan independence from Mexican rule.
An amendment on May 5, 1990, changed the composition of the city council, adding a mayor and two council members, each to be elected at-large, to the five-member council. The at-large positions require election by a majority of voters, which reduces representation of any minority interests.
Throughout much of the 1990s, Sugar Land grew rapidly. The majority of residents are white-collar and college-educated, working in Houston's energy industry. An abundance of commercial development, with numerous low-rise office buildings, banks, and high-class restaurants, has taken place along both Interstate 69/U.S. Highway 59 and State Highway 6.
Sugar Land added to its tax base with the opening of First Colony Mall in 1996. The more than one-million-square-foot (100,000 m2) mall, the first in Fort Bend County, is located at the busiest intersection of the city: Interstate 69/U.S. 59 and State Highway 6. The mall was named after the 10,000-acre (4,000 ha) master-planned community of First Colony.
In November 1997, Sugar Land annexed the remaining municipal utility districts of the 10,000-acre (4,000 ha) First Colony master-planned community, bringing the city's population to almost 60,000. This was Sugar Land's largest annexation at the time.
Sugar Land boasted the highest growth among Texas' largest cities, per the U.S. Census 2000, when it had a population of 63,328. In 2003, Sugar Land became a "principal" city, recognized in the metropolitan area's official title change to Houston–Sugar Land–Baytown, with Sugar Land replacing Galveston as the second-most important city in the metropolitan area after Houston. The metro area is now officially referred to as the Houston-The Woodlands-Sugar Land metropolitan area.
With its population increase, the city needed to attract higher education facilities. In 2002, the University of Houston System at Fort Bend moved to a new 250-acre (100 ha) campus located off the University Boulevard and Interstate 69/U.S. 59 intersection. The city helped fund the Albert and Mamie George Building, and as a result, the multi-institution teaching center was renamed as the University of Houston Sugar Land.
In 2003, the Imperial Sugar Company refinery plant and distribution center were closed, but the effect on the local economy was minimal. Sugar Land has become an affluent Houston suburb rather than the blue-collar, agriculture-dependent town it was a generation ago. Many of its lower-income residents, including African American workers who at one time made up the majority working sugarcane, have been displaced and have had to seek work and housing elsewhere. The company maintains its headquarters in Sugar Land.
The Texas Department of Transportation sold 2,018 acres (817 ha) of prison land in the western portion of Sugar Land to Newland Communities, a developer, by bid in 2003. The developer announced plans to build a new master-planned community called Telfair in this location. In July 2004, Sugar Land annexed all of this land into the city limits to control the quality of development, extending the city limits westward. This was unusual, since Sugar Land had earlier annexed only built-out areas, not lands prior to development.
In December 2005, Sugar Land annexed the recently built-out, master-planned community of Avalon and four sections of Brazos Landing subdivision, adding about 3,200 residents. The city eventually annexed the communities of River Park, Greatwood, and New Territory, with the latter two being annexed on December 12, 2017, bringing the city proper's population to 117,869.
In the 2010s, development began on the Imperial master-planned community, located in undeveloped territory east of Sugar Land Regional Airport and incorporating the former refinery property of Imperial Sugar Company. This development includes Constellation Field, home of the Sugar Land Skeeters, originally an independent baseball team but later a member of affiliated Minor League Baseball. Retail needs are to be served in the planned Imperial Market development. In 2017, the 6,400-seat Smart Financial Centre concert hall opened its doors.
As of the census of 2010, 78,817 people, 26,709 households, and 21,882 families were residing in the city. The population density was 2,432.6 people per square mile (939.4/km2). The 27,727 housing units averaged 855.8 per square mile (330.5/km2). The racial makeup of the city was 52.0% White, 7.4% African American, 0.2% Native American, 35.3% Asian, 2.34% other race, and 2.8% from two or more races. Hispanics or Latinos of any race were 10.6% of the population.
Of the 26,709 households, 40.7% had children under the age of 18 living with them, 70.0% were married couples living together, 8.6% had a female householder with no husband present, and 18.1% were not families. About 15.6% of all households were made up of individuals, and 5.3% were someone living alone who was 65 years of age or older. The average household size was 2.90, and the average family size was 3.25.
In the city, the age distribution was 24.6% under 18, 7.5% from 18 to 24, 23.4% from 25 to 44, 34.0% from 45 to 64, and 10.4% who were 65 or older. The median age was 41.2 years. For every 100 females, there were 98.6 males. For every 100 females age 18 and over, there were 95.6 males.
According to the 2014 American Community Survey, the median income for a household in the city was $115,069, and for a family was $132,534. Male full-time workers had a median income of $98,892 versus $60,053 for females. The per capita income for the city was $48,653. About 6.4% of families and 9.9% of the population were below the poverty line, including 13.5% of those under age 18 and 5.5% of those age 65 or over.
Sugar Land has the highest concentration of Asians in Texas. Altogether, 35.3% of the city's population is Asian; 10.7% is Indian, 11.5% is Chinese, 4.5% is Vietnamese, and 2.0% is Filipino.
As of 2013, about one-third of the Asian population was Indian American, according to Harish Jajoo, a former city council member of Indian origin. The Sugar Land area has Indian grocery stores, temples, several mosques and many Ismaili Jamatkhanas. Sugar Land is the national headquarters for the United States Ismaili Community. Jajoo stated that the quality of the jobs, schools, and parks attracts people of Indian origin to Sugar Land.
Catholics account for over 30% of the city population with 11,998 households registered by St. Laurence, St. Thomas Aquinas, and St. Theresa parishes.
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